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For Companies At a Glance
- Tasks: Lead the omnichannel platforms experience to enhance customer engagement and drive innovation.
- Company: Join a global leader in consumer goods, committed to building a smokeless world.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration across 150+ markets.
- Why this job: Be part of an innovative chapter in BAT’s history, shaping a sustainable future for consumers.
- Qualifications: Seeking creative thinkers with a passion for consumer experience and digital transformation.
- Other info: Work alongside 46,000 talented individuals dedicated to making a positive impact.
The predicted salary is between 43200 - 72000 £ per year.
We are a leading consumer goods business present in 150+ markets, thanks to our global portfolio of brands, a successful strategy, and 46,000 talented people. Our purpose is to create A Better Tomorrow by Building a Smokeless World. Our aim is to migrate adult smokers, who don’t quit, from cigarettes to smokeless alternatives and become a predominantly smokeless business by 2035.
Building a Smokeless World is no small feat—it’s fueled by the collective efforts of talented individuals, each bringing their unique perspective. This is the most innovative chapter in BAT’s history, and you can help shape it.
Our Purpose
To Build A Better Tomorrow.
We’ve been busy over the last 122 years, but nothing feels as exciting as where we are today. We have reached a key milestone of 18% of our group revenue coming from smokeless products in H1 2024. But what exactly are these new product categories?
Product Categories
Vapour Products: Battery-powered devices that heat liquid formulations – e-liquids – to create a vapour which is inhaled. Most e-liquids contain water, propylene glycol, glycerol, flavourings, and nicotine, although some e-liquids don’t contain any nicotine. The products contain no tobacco and no combustion takes place.
Heated Products
Tobacco Heating Products (THPs) are devices that heat tobacco to generate an aerosol. Our flagship THP brand, glo, comprises an electronic handheld device that contains a lithium-ion battery which powers a heating chamber. A specially designed rod containing homogenised tobacco, called a Neostik, is then inserted into the device.
Modern Oral
Under our Velo brand, our modern oral pouches contain high purity nicotine, water, and other high-quality ingredients. Modern oral products represent an exciting opportunity to offer a device-free alternative to adult smokers.
Our Locations
46,000+ people across 150+ markets working towards A Better Tomorrow.
As a member of our team, you’ll work on a global stage, collaborating with colleagues and serving consumers around the world. You’ll represent the communities we serve and define where your career could take you.
We have lots of teams working collaboratively to get our products to market quickly, efficiently, and with customers in mind. Our people are go-getters, problem-solvers, change-drivers. No matter your role, your work will fuel our progress. Here at BAT, you’ll create ‘A Better Tomorrow’ from one of our seven business areas.
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Head of Omnichannel Platforms Experience employer: The British American Tobacco Group
Contact Detail:
The British American Tobacco Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Omnichannel Platforms Experience
✨Tip Number 1
Familiarize yourself with the latest trends in omnichannel marketing and consumer behavior, especially in the context of smokeless products. Understanding how to effectively engage consumers across various platforms will set you apart.
✨Tip Number 2
Network with professionals in the consumer goods and tobacco industry. Attend relevant conferences or webinars to connect with key players and gain insights into the challenges and innovations in the field.
✨Tip Number 3
Showcase your leadership skills by discussing past experiences where you successfully led teams through change or innovation. Highlighting your ability to drive results in a dynamic environment will resonate well with us.
✨Tip Number 4
Research our company’s mission and values thoroughly. Be prepared to discuss how your personal values align with our purpose of creating A Better Tomorrow and how you can contribute to building a smokeless world.
We think you need these skills to ace Head of Omnichannel Platforms Experience
Some tips for your application 🫡
Understand the Company Vision: Familiarize yourself with BAT's mission to create A Better Tomorrow by Building a Smokeless World. Reflect this understanding in your application to show alignment with their goals.
Highlight Relevant Experience: Emphasize your experience in omnichannel platforms and consumer goods. Provide specific examples of how you've successfully managed projects or teams in similar environments.
Showcase Innovation and Problem-Solving Skills: Since BAT is focused on innovation, include instances where you've driven change or introduced new ideas in your previous roles. This will demonstrate your ability to contribute to their innovative chapter.
Tailor Your Application: Customize your CV and cover letter to reflect the job description. Use keywords from the listing to ensure your application resonates with the hiring team and highlights your suitability for the role.
How to prepare for a job interview at The British American Tobacco Group
✨Understand the Company’s Vision
Make sure you are well-versed in BAT's mission to create a smokeless world. Familiarize yourself with their product categories and how they aim to transition adult smokers to smokeless alternatives. This will show your genuine interest in the company’s goals.
✨Showcase Your Leadership Skills
As a Head of Omnichannel Platforms Experience, you’ll need to demonstrate strong leadership capabilities. Prepare examples from your past experiences where you successfully led teams or projects, particularly in innovative environments.
✨Highlight Your Problem-Solving Abilities
BAT values go-getters and problem-solvers. Be ready to discuss specific challenges you've faced in previous roles and how you approached them. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Prepare Questions for Them
Interviews are a two-way street. Prepare insightful questions about BAT’s future strategies, especially regarding their smokeless products. This not only shows your interest but also helps you gauge if the company aligns with your career aspirations.
