Digital Marketing & eCommerce Manager

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry. To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

British American Tobacco has an exciting opportunity for a Digital Marketing & eCommerce Manager in London, UK. We are looking for a data-driven, creative and results-oriented Digital Marketing & eCommerce Manager to lead and execute Digital Marketing & Commerce initiatives across Omnichannel. This role is crucial for driving Brand awareness, consumer acquisition, sales growth, user engagement, and consumer retention through omnichannel platforms – effectively and efficiently. This position offers the opportunity to lead a team and significantly contribute towards the company’s growth and successes.

ROLE SUMMARY

• STRATEGY & PLANNING: Collaborate with wider Consumer Experience teams to translate business/marketing objectives into Digital & Omnichannel priorities and plans, focusing on driving continuous growth in brand and product awareness, revenue, and market share. Responsible for co-creation of business briefs with clear business and activation KPIs, end-to-end delivery of Digital initiatives required to support BAU activation campaigns, and managing timelines and milestones.
• BUDGET PLANNING & MANAGEMENT: Plan, track and report on Digital budgets.
• CAMPAIGN EXECUTION: Lead end-to-end planning and deployment of Digital & eCommerce campaigns or initiatives required to support and drive category businesses and brand building programs.
• CONTENT & CHANNEL MANAGEMENT: Oversee website and/or landing page performance, content updates, CRO, and UIUX improvements. Develop and manage content calendars and syndication across omnichannel activation points.
• ECOMMERCE MANAGEMENT: Manage the brand’s ecommerce, ensuring optimal user experience, product presentation and check-out performance.
• CRM & CONSUMER JOURNEY MANAGEMENT: Manage email marketing, consumer engagement and retention strategies, including automation flows, segmentation and personalization.
• PERFORMANCE TRACKING & MANAGEMENT: Oversee performance tracking operations, ensuring all media and campaign journeys are tagged and trackable for performance oversight and optimization.
• AGENCY MANAGEMENT: Manage multiple agency relationships – UIUX, CRO, SEO, Paid Media, Creative, SoMe.

What are we looking for:

• Proven experience in Digital Marketing, Digital Activation, and eCommerce roles.
• Experience in managing small to mid-sized teams, Agency partnerships & internal stakeholders’ relationships.
• Demonstrable experiences in end-to-end digital commerce always-on and campaign activation.
• Past experience from FMCG or CPG is preferred.
• A good understanding of Omnichannel marketing and commerce ecosystem.
• Comfortable with digital and consumer operational performance data.
• Strong project management skills in Digital Marketing & eCommerce.
• Hands-on experience in Digital Marketing & eCommerce Performance management tools.
• Passionate about all things Digital Marketing, Social, Media, eCommerce, Retention & Analytics.

Education / Qualifications / Certifications Required:

• University degree, preferably major in Digital Marketing and eCommerce.
• Preferably, have certifications in the tools mentioned above.

What we offer you:

• Market leading annual performance bonus (subject to eligibility).
• Diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives.
• Access to online learning platforms and personalized growth programs.

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions. At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive.

We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations during the recruitment process, please inform the recruitment partner.