At a Glance
- Tasks: Support the evolution of digital platforms and enhance user experience.
- Company: Join British American Tobacco, a leader in the digital e-commerce space.
- Benefits: Enjoy a competitive bonus, flexible holidays, and diverse health plans.
- Other info: Access to online learning and career growth opportunities in a supportive environment.
- Why this job: Make a real impact on digital business and drive innovation.
- Qualifications: Degree in Digital Marketing or related field; experience with digital platforms is a plus.
The predicted salary is between 35000 - 45000 £ per year.
British American Tobacco UK has an exciting opportunity for a Digital Platforms Executive in Chiswick, London. As a Digital E-commerce Platforms Executive, you will support the evolution of BAT’s digital platforms, working closely with internal teams and external partners to ensure strong execution, quality standards, and consistency across markets. Your role will involve coordinating platform enhancements, driving deployments and migrations, maintaining governance and best practices, and ensuring data accuracy and performance tracking.
Understanding of digital platforms and UX/UI fundamentals, and a structured, proactive approach to delivery and stakeholder collaboration are essential for success in this role. You will have direct impact on the Western European digital business through ensuring our teams are using data that is up to date and well-integrated into our internal frameworks.
Your key responsibilities will include:
- Deployments & Enhancements: Coordinate E-commerce updates, feature releases, migrations, and optimisations in collaboration with internal teams and external agencies, ensuring timely and high-quality delivery.
- Data Quality & Performance Tracking: Ensure accuracy and consistency of data across digital platforms, supporting correct tracking, reporting, and insight generation to measure performance against key KPIs.
- UX & Premium Experience Support: Contribute to the enhancement of user experience and premiumisation initiatives throughout our websites by supporting testing, feedback collection, and implementation of UX/UI improvements.
- Stakeholder Collaboration: Work closely with markets, brand teams, IT, legal team, and external partners to align priorities, manage dependencies, and ensure platform solutions meet business and regulatory requirements.
- Commercial & Sales KPI Monitoring: Actively monitor E-commerce performance and key commercial metrics (e.g. conversion rate, AOV, funnel performance, NTOs), identifying early signs of performance decline and proactively escalating risks or opportunities to enhance UX or conversion.
- Process & Documentation Support: Assist in maintaining clear documentation, processes, and ways of working across E-commerce initiatives to support efficient collaboration and knowledge sharing.
What are we looking for?
- Bachelor’s degree in Digital Marketing, Business, E-commerce, Data, or related field preferred; additional certifications in digital analytics, UX/CRO, or marketing tools (e.g., GA, Shopify) plus a continuous learning mindset are advantageous.
- Experience in a commercial, performance-driven digital role with exposure to sales, conversion optimisation, funnel metrics, and analytics tools such as GA4 and Adobe Analytics.
- Experience working with digital platforms/websites, including supporting website launches, enhancements, migrations, and feature releases.
- Proven ability to collaborate effectively with cross-functional teams (Brand, CRM, Analytics, IT, Legal/Compliance, and external agencies).
- Strong project management skills, including planning, coordinating, and delivering complex digital projects.
- Excellent communication skills, strong attention to detail, and the ability to work independently and drive own tasks and priorities.
- Ability to track, monitor, and report on digital performance using analytics tools to support data-driven decision-making and optimisation.
- Desirable (not essential): Exposure to A/B testing and customer journey optimisation, with familiarity in tools such as Contentsquare, Qualtrics, UserTesting, and knowledge of UX/CRO and experimentation methodologies.
What we offer you?
We offer a market leading annual performance bonus (subject to eligibility). Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives. Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here. You’ll have access to online learning platforms and personalized growth programs to nurture your leadership skills. We prioritise continuous improvement within a transformative environment, preparing for ongoing changes.
We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.
Digital E-commerce Platforms Executive employer: The British American Tobacco Group
British American Tobacco UK is an exceptional employer, offering a dynamic work environment in Chiswick, London, where innovation and collaboration thrive. With a strong focus on employee growth, we provide access to online learning platforms and personalised development programmes, ensuring that your career progression is not just a goal but a reality. Our commitment to work-life balance, diverse health plans, and a market-leading performance bonus further enhances the rewarding experience of being part of our team.
Contact Details:
The British American Tobacco Group Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital E-commerce Platforms Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at BAT. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your experience with digital platforms and UX/UI improvements. This will help you stand out during interviews and demonstrate your hands-on knowledge.
✨Tip Number 3
Be proactive! Follow up after interviews with a thank-you note that highlights your enthusiasm for the role. It’s a great way to keep yourself top of mind and show that you’re genuinely interested.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the BAT team and ready to dive into the digital world.
We think you need these skills to ace Digital E-commerce Platforms Executive
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience with digital platforms and e-commerce. We want to see how your skills align with the role, so don’t hold back on showcasing relevant projects!
Showcase Your Data Skills:Since data accuracy and performance tracking are key in this role, include specific examples of how you've used analytics tools like GA4 or Adobe Analytics in your previous roles. We love seeing numbers that tell a story!
Highlight Collaboration Experience:This position involves working closely with various teams, so share instances where you’ve successfully collaborated across departments. We’re looking for those who can bring people together to achieve common goals.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at The British American Tobacco Group
✨Know Your Digital Platforms
Familiarise yourself with the latest trends and technologies in digital e-commerce platforms. Be ready to discuss your experience with tools like GA4, Shopify, and any UX/UI principles you've applied in past roles. This shows you’re not just a candidate but someone who understands the landscape.
✨Showcase Your Project Management Skills
Prepare examples of how you've successfully coordinated complex digital projects. Highlight your ability to manage timelines, collaborate with cross-functional teams, and ensure quality delivery. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Data-Driven Mindset
Be prepared to discuss how you’ve used data to drive decisions in previous roles. Bring examples of how you tracked performance metrics and made recommendations based on your findings. This will demonstrate your analytical skills and commitment to optimising digital performance.
✨Engage with Stakeholders
Think about how you’ve collaborated with various stakeholders in the past. Prepare to share specific instances where you aligned priorities and managed dependencies effectively. This will show your ability to work well in a team-oriented environment, which is crucial for this role.
