CRO & Platform Lead — Western Europe Digital

CRO & Platform Lead — Western Europe Digital

Full-Time 54000 - 66000 £ / year (est.) No working from home possible
The British American Tobacco Group

At a Glance

  • Tasks: Support CRO and platform activities, enhancing the brand website for a premium consumer experience.
  • Company: Join British American Tobacco, a leader in digital innovation and consumer engagement.
  • Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
  • Other info: Collaborative culture with cross-functional teams and a focus on learning.
  • Why this job: Be at the forefront of digital transformation and make a real impact on consumer experiences.
  • Qualifications: Passion for digital innovation, UI/UX design, and strong commercial awareness.

The predicted salary is between 54000 - 66000 £ per year.

The British American Tobacco Group is seeking a CRO & Platform Executive in Chiswick, London to support day-to-day CRO and platform activity across Western Europe markets. You will help reshape the main brand website to deliver a premium consumer experience and work with cross-functional teams to align CRO, platform strategy and omnichannel KPIs.

The ideal candidate will be open to cross-team learning, commercially aware, and passionate about digital innovation, UI/UX design, and performance.

CRO & Platform Lead — Western Europe Digital employer: The British American Tobacco Group

British American Tobacco UK is an exceptional employer, offering a dynamic work environment in Chiswick, London, where innovation and collaboration thrive. With a commitment to employee growth, we provide access to online learning platforms and personalised development programmes, ensuring that your career progression is not just a goal but a reality. Our inclusive culture, recognised as a Global Top Employer, fosters diversity and supports individuals from all backgrounds, making it a truly rewarding place to work.

The British American Tobacco Group

Contact Details:

The British American Tobacco Group Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land CRO & Platform Lead — Western Europe Digital

Show Off Your Portfolio

In the world of UX/UI design, your portfolio speaks volumes! Make sure it's packed with your best work and showcases your process, not just the final product. We want to see how you tackle design challenges, so consider adding case studies that reflect your thought process and user-centric approach.

Get Involved in Design Communities

Jump into local or online design meetups and workshops! Places like UXPA or local design events can be goldmines for networking and learning. Plus, mingling with fellow designers can introduce you to potential job openings that might not be listed elsewhere.

Tailor Your Applications

When you find a role that excites you, like the one at The British American Tobacco Group for a CRO & Platform Lead — Western Europe Digital, make your application count! Highlight specific projects and skills that directly relate to the job description. Hiring managers are looking for candidates who fit into their specific team, so show them you’re the one!

Leverage Social Media

Don't underestimate the power of social media in finding a UX/UI design job! Follow design leaders on platforms like Twitter or Instagram, share your work, and engage in conversations. It’s a great way to get noticed by recruiters and even catch wind of openings at companies like The British American Tobacco Group before they go live!

We think you need these skills to ace CRO & Platform Lead — Western Europe Digital

CRO (Conversion Rate Optimisation)
Platform Strategy
Omnichannel KPIs
UI/UX Design
Digital Innovation
Cross-Functional Collaboration
Commercial Awareness

Some tips for your application 🫡

Showcase Your Design Process:When you're applying for a UX/UI Design role like CRO & Platform Lead — Western Europe Digital at The British American Tobacco Group, make sure to include examples that clearly highlight your design process. We want to see not just the final product but also the journey that led you there—wireframes, user personas, and iterations demonstrate your thought process and user-centric approach!

Tailor Your Portfolio:A tailor-made portfolio is crucial for a full-time design role! Curate your best projects that align with the kind of work The British American Tobacco Group does. We suggest including 3-5 case studies that showcase a variety of skills such as wireframing, prototyping, and user testing to really make your application pop.

Craft a Compelling Cover Letter:Your cover letter should not just be a summary of your CV. Use it to express why you’re excited about UX/UI Design and what draws you specifically to The British American Tobacco Group. Mention any relevant experience, tools you’re proficient in (like Sketch or Figma), and how you can contribute to their projects.

Highlight Collaboration Skills:In the world of UX/UI Design, teamwork is crucial. Make sure to highlight any past experiences where you worked in cross-functional teams. Illustrate how you communicated design decisions and listened to feedback, as this will resonate well with the culture at The British American Tobacco Group.

How to prepare for a job interview at The British American Tobacco Group

Show Off Your Portfolio

When you're gunning for a full-time UX/UI design role, your portfolio is your best friend! Make sure you've got a solid selection of your work, showcasing not just the final designs, but the process behind them—think wireframes, user flows, and any user research you've conducted. During the interview with The British American Tobacco Group, be prepared to discuss your design decisions and how they solve specific user problems.

Prepare for Design Challenges

Expect to face some practical design tasks during your interview. The British American Tobacco Group might ask you to tackle a quick design challenge or critique an existing interface. Brush up on your problem-solving skills and try to articulate your thought process as you work through these scenarios. Showing how you approach a design problem is just as important as the final output!

Know the Tools of the Trade

Familiarise yourself with the tools commonly used in the industry—figma, Adobe XD, or Sketch should be second nature to you. Be ready to discuss your preferred tools during the interview and how they've shaped your design process at previous positions. This knowledge could give you an edge at The British American Tobacco Group!

Show Passion for User Experience

In a full-time UX/UI design role, having a genuine passion for improving user interactions can set you apart. Be prepared to share instances when you went above and beyond to ensure a great user experience in your previous projects. This will demonstrate that you’re not just a designer, but a user advocate, which is exactly what The British American Tobacco Group is looking for.