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- Tasks: Support planning and execution of exciting consumer activations and brand events across the UK.
- Company: Join British American Tobacco, a global leader in innovation and consumer experience.
- Benefits: Gain hands-on experience, work in a collaborative environment, and enjoy excellent employee conditions.
- Why this job: Be part of a dynamic team creating unforgettable experiences and driving brand engagement.
- Qualifications: Passion for marketing, strong organisational skills, and a collaborative mindset.
- Other info: Opportunities for career growth and a commitment to inclusivity and diversity.
The predicted salary is between 20000 - 30000 ÂŁ per year.
BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry. To achieve our ambition, we are looking for colleagues who are ready to Be the Change. Come, join us on this journey!
British American Tobacco UK has an exciting opportunity for a Consumer Experience Intern in London, Chiswick.
CONTRACT: Full-time Internship
FUNCTION: Marketing â Consumer Experience
At BAT, weâre transforming into a global multi-category business with products like VUSE, VELO, and GLO, driving innovation and a reduced-risk future. To make it happen, weâre looking for passionate, creative, and ambitious talent ready to Be the Change.
Join our Events & Engagement (E&E) team, where creativity meets strategy. Weâre a tight-knit, collaborative group bringing to life unforgettable consumer experiences â from immersive pop-ups and club activations to nationwide campaigns that connect our brands with audiences in meaningful ways.
Weâre now looking for a Consumer Experience Intern to help deliver exciting projects and activations throughout 2026. If youâre eager to learn, thrive in fastâpaced environments, and want handsâon experience in event marketing and campaign delivery, this is your chance to shine.
Your key responsibilities will include:
- Support the planning and execution of high-impact consumer activations and brand events across the UK.
- Lead weekly team meetings and help track event performance, KPIs, and budgets.
- Coordinate with internal stakeholders (Legal, External Affairs, and Creative) to ensure compliance and campaign excellence.
- Collaborate with creative agencies â managing timelines, deliverables, and project progress.
- Prepare reports and insights to measure campaign success and identify improvement opportunities.
- Support compliance checks, event logistics, and other operational needs behind the scenes.
- Monitor competitor activities and contribute fresh, innovative ideas for upcoming campaigns.
- Work cross-functionally with the wider Consumer Experience and Brand teams to align on content calendars and project timelines.
What are we looking for?
- Passionate about marketing, events, and brand experiences.
- Analytical mindset â comfortable using data to support decisionâmaking.
- Strong organizational skills with an eye for detail and creativity.
- Proactive, curious, and eager to learn in a dynamic environment.
- Great communicator and team player with a collaborative approach.
- Confident in Microsoft Office (Excel, PowerPoint, Outlook).
WHY JOIN BAT?
Weâre one of the few companies named as a Global Top Employer by the Top Employers Institute â certified in offering excellent employee conditions. At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, color, nationality, ethnic or national origin, disability, age, skills, experience, education, socioâeconomic and professional background, as well as diverse perspectives and thinking styles. We recognize that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.
We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to reâenter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our awardâwinning employee experience here.
We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimizing your prospects of success by making suitable arrangements so that you may showcase your full potential.
Consumer Experience Intern employer: The British American Tobacco Group
Contact Detail:
The British American Tobacco Group Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Consumer Experience Intern
â¨Tip Number 1
Network like a pro! Reach out to current or former employees at BAT on LinkedIn. Ask them about their experiences and any tips they might have for landing the Consumer Experience Intern role. Personal connections can make a huge difference!
â¨Tip Number 2
Get your hands dirty with some real-world experience. If you can, volunteer for events or marketing projects in your local area. This will not only boost your CV but also give you some solid examples to discuss during interviews.
â¨Tip Number 3
Prepare for your interview by researching BATâs recent campaigns and consumer activations. Show us that youâre genuinely interested in what we do and how you can contribute to our mission of being the change in the industry.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, it shows youâre serious about joining our team and ready to dive into the exciting world of consumer experience.
We think you need these skills to ace Consumer Experience Intern
Some tips for your application đŤĄ
Show Your Passion: Let your enthusiasm for marketing and consumer experiences shine through in your application. We want to see that you're not just looking for any internship, but that you're genuinely excited about the opportunity to be part of our journey at BAT.
Be Creative: Since we're all about creativity and innovation, donât hesitate to showcase your unique ideas or past experiences in event marketing. We love fresh perspectives, so feel free to think outside the box when crafting your application.
Tailor Your Application: Make sure to align your skills and experiences with the key responsibilities mentioned in the job description. Highlight how your organisational skills and analytical mindset can contribute to our teamâs success in delivering high-impact consumer activations.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. Itâs the best way to ensure your application gets the attention it deserves, and we canât wait to see what you bring to the table!
How to prepare for a job interview at The British American Tobacco Group
â¨Know Your Stuff
Before the interview, dive deep into BAT's products like VELO, VUSE, and GLO. Understand their mission to reduce health impacts and how your role as a Consumer Experience Intern fits into that vision. This will show your genuine interest and help you connect your skills to their goals.
â¨Show Off Your Creativity
Since the role involves planning consumer activations and brand events, come prepared with a few creative ideas or examples of past projects. Think about how you can bring fresh perspectives to their campaigns and be ready to discuss them during the interview.
â¨Be Data Savvy
With an analytical mindset being key for this position, brush up on how to use data to support decision-making. Be ready to discuss any experience you have with data analysis or reporting, and think of ways you could measure the success of campaigns.
â¨Demonstrate Team Spirit
BAT values collaboration, so highlight your teamwork experiences. Share examples of how you've worked effectively in groups, led meetings, or coordinated with different stakeholders. This will show that you're not just a lone wolf but someone who thrives in a collaborative environment.