At a Glance
- Tasks: Create and implement consumer-focused marketing strategies across various channels.
- Company: Join British American Tobacco, a leader in creating a smokeless world.
- Benefits: Enjoy competitive bonuses, flexible holidays, and personal growth opportunities.
- Other info: Dynamic work environment with a focus on continuous improvement and collaboration.
- Why this job: Make a real impact on consumer experiences and drive commercial success.
- Qualifications: 5+ years in marketing deployment with strong project management skills.
The predicted salary is between 55000 - 65000 £ per year.
BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World. British American Tobacco United Kingdom has an exciting opportunity for a Marketing Deployment Manager based in London (Chiswick). We’re looking for a Marketing Deployment Manager to join our motivated team in London, working at the heart of consumer activation and in-store execution across multiple categories.
In this role, you will develop and deploy consumer‑centric activation plans across different channels and stages of the consumer journey. You will define and execute multi‑category strategies at the point of sale, ensuring strong visibility and impactful in‑store execution. The role focuses on enhancing the consumer experience and driving product conversion through engaging activation solutions. If you are passionate about creating impactful consumer experiences and driving commercial results through engaging activation, apply now and be part of our journey to create A Better Tomorrow.
Your key responsibilities will include:
- Developing consumer‑journey‑centred activation strategies across multiple channels and touchpoints
- Managing local campaign development and adapting CX/brand toolkits for market execution
- Leading activation projects using a test‑and‑learn approach, with clear KPI tracking and continuous optimisation
- Working closely with agencies to ensure on‑time, in‑full (OTIF) delivery of plans and assets, while maintaining brand consistency across all engagement activities
- Managing budgets, including spend tracking, reporting, purchase orders, and invoice processing
- Leading shopper activation and point‑of‑sale strategies within an omnichannel environment to drive traffic, trial, and sales
- Collaborating cross‑functionally with Trade, CX, Category teams, and external partners to ensure consistency and alignment
- Managing and developing a team, fostering a high‑performance, consumer‑centric culture
- Measuring and assessing the impact of brand activations on awareness, engagement and overall consumer experience, and translating insights into actionable recommendations
What are we looking for?
- Proven experience in marketing deployment, consumer experience, multi‑channel activation or similar roles (5+ years)
- Strong understanding of key marketing principles, including consumer needs and journey mapping, and activation touchpoints
- Commercially driven and consumer‑centric mindset, with creativity in developing impactful solutions
- Strong project management and organisational skills, with the ability to manage multiple priorities in a fast‑paced environment
- Cross‑functional leadership and collaborative approach, working effectively across teams and stakeholders
- Analytical mindset with experience in KPI tracking, performance measurement, and optimisation
- Resilient and adaptable, able to operate in a dynamic, fast‑changing and highly regulated environment
- Strong communication skills in English, both written and verbal
- University degree in Marketing, Business, or equivalent discipline
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work‑life balance, transportation support, and a flexible holiday plan with additional incentives
- You’ll have access to online learning platforms and personalised growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.
Marketing Deployment Manager in City of Westminster employer: The British American Tobacco Group
British American Tobacco is an exceptional employer, offering a dynamic work environment in London (Chiswick) that fosters creativity and collaboration. With a strong focus on employee growth through personalised development programmes and a commitment to work-life balance, we empower our team to thrive while driving impactful consumer experiences. Join us in our mission to create A Better Tomorrow, where your contributions will be valued and rewarded.
Contact Details:
The British American Tobacco Group Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Deployment Manager in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at BAT. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills in action! If you’ve got a portfolio or examples of past campaigns, bring them along to interviews. It’s all about demonstrating how you can create those impactful consumer experiences they’re after.
✨Tip Number 3
Prepare for the unexpected! Be ready to discuss how you’d handle real-life scenarios related to marketing deployment. Think about your approach to managing budgets or leading cross-functional teams, as these are key in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our journey to create A Better Tomorrow.
We think you need these skills to ace Marketing Deployment Manager in City of Westminster
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Deployment Manager. Highlight your experience in consumer activation and multi-channel strategies, as this is what we’re really looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for creating impactful consumer experiences and how your skills align with our mission at BAT. Keep it engaging and personal.
Showcase Your Achievements:Don’t just list your responsibilities; show us what you’ve achieved! Use metrics and examples to demonstrate how you’ve driven results in previous roles. We love seeing the impact you’ve made!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and keep track of your progress. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at The British American Tobacco Group
✨Know Your Consumer Journey
Before the interview, dive deep into understanding the consumer journey and how it relates to marketing deployment. Be ready to discuss specific strategies you've used in the past to enhance consumer experiences and drive conversions.
✨Showcase Your Project Management Skills
Prepare examples that highlight your project management abilities, especially in fast-paced environments. Discuss how you've managed multiple priorities and ensured on-time delivery of campaigns while maintaining brand consistency.
✨Be Data-Driven
Familiarise yourself with key performance indicators (KPIs) relevant to marketing activation. Be prepared to talk about how you've tracked performance, measured impact, and optimised campaigns based on data insights.
✨Collaboration is Key
Emphasise your experience working cross-functionally with various teams. Share examples of how you've collaborated with trade, CX, and category teams to ensure alignment and consistency in your marketing strategies.
