Category Manager

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BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

British American Tobacco has an exciting opportunity for a CatMan Manager in London, UK.

The role is responsible for leading the CatMan team in ensuring successful deployment of best practise category management based on the development of robust and actionable insights.

To support the Head of Customer Deployment to deliver key account ambitions through the provision of insights driven category strategies and tactics aligned to shopper/consumer behaviour and key customer strategies.

Work with key category and deployment teams to support the execution of brand plans to ensure growth strategies are implementable at the point of purchase

Your responsibilities will include:

• Lead the Category Vision process to ensure that strategies and tactics are relevant and aligned to the channel and customer
• As Category Controller you will lead the adaption, evolution and execution of the category vision to key customers
• Deliver functional best practise in all category initiatives through leveraging market, shopper and customer insights and identifying category growth opportunities
• Develop insight led category initiatives across channels to develop base category sales within key customers across the key category levers: Product, Price, Place, Promotion, Point of Sale, Mix & Assortment
• Lead customer range reviews/space planning projects which deliver “objective” growth opportunities for BAT and its key customers
• Development of Category Rationales/Proposition to support the brand/account management objectives
• Conduct Promotional Evaluations to support and shape the promotional strategy
• Creation of impactful compelling selling propositions
• Deliver timely and accurate market tracking reports utilising most relevant data sources for individual customers and internal teams
• Help manage the insight budget, make recommendations on most efficient use of spend across category, shopper & consumer continuous & ad hoc data/research
• Develop and maintain positive and mutually beneficial relationships with key customers (buyers & merchandisers) establishing preferred ways of working & communications from the outset
• Be the voice of the customer, category and shopper within the BAT business and play a supporting role in helping to define the long-term strategic category agenda with customers
• Act as a conduit between Brand Marketing and Account Management to ensure brand activity is relevant to the needs of each channel and customer
• Fully understand the retailer strategies working alongside the relevant account managers/directors communicating this back clearly and concisely to the BAT internal teams
• Build and manage strong working relationships externally with marketing support agencies and data providers

What are we looking for:

Experience Required

• Experience in establishing and developing mutually beneficial category relationships with key strategic retail partners through strong shopper and category insight which influences their range and space planning and category activation
• Facilitation of cross functional departments both internally and in key customers
• Strong understanding of UK grocery trade dynamics
• Proficient in data interrogation and the use of recognised category methodologies
• The ability to generate and blend insights from using a variety of data sources
• Identify and quantify commercial growth opportunities from Insights

Technical / Functional / Leadership Skills Required

• Category management/Customer management experience essential
• Competent in excel and PowerPoint and broad variety of FMCG data sources
• Experience of Category management tools preferable but not essential

Education / Qualifications / Certifications Required

• Bachelor’s degree
• Demonstrable skills and experience within a Category Development role within an FMCG, blue chip environment.

BENEFICIAL

• Experience in account & customer management within FMCG grocery environment
• Understanding of brand building, tracking, awareness and media strategy
• Understanding of individual customer strategy at a macro level
• Understanding of store operations with a view to driving successful implementation of category strategies & tactics

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn\’t limited by boundaries; it\’s propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn\’t just a statement – it\’s a reality we\’re eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You\’ll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.

We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here .

We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.

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