At a Glance
- Tasks: Transform market insights into growth opportunities and support decision-making.
- Company: Join British American Tobacco, a leader in the FMCG sector with a focus on innovation.
- Benefits: Enjoy a competitive bonus, diverse health plans, and flexible holiday options.
- Other info: Diverse and inclusive workplace with excellent career advancement opportunities.
- Why this job: Make an impact by influencing key decisions and driving category performance.
- Qualifications: Experience in category analysis and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
British American Tobacco (BAT) UK is seeking a Category Analyst based in Chiswick, London. The role collaborates closely with the customer‑facing team (Category Manager and Key Account Manager) and internal stakeholders to transform market and shopper insights into growth opportunities, influence decision‑making, and deliver outstanding performance.
Responsibilities
- Support range reviews, protect core business, and identify new product development (NPD) opportunities.
- Assist the customer‑facing team in building strong relationships with buyers and external partners to support category decision‑making.
- Communicate the voice of the retailer into internal strategy discussions.
- Create clear, concise reports and presentations using retail tools such as Nielsen and HIVE.
- Ensure compliance with environmental protection, health & safety, fire protection regulations and internal EHS or sustainability standards.
Qualifications
- Experience as a category analyst or executive in fast‑paced companies, with exposure to nicotine and impulse FMCG categories.
- Strong analytical skills and proficiency in Excel.
- Ability to translate insight into compelling storytelling.
- Quantitative and qualitative analysis expertise.
- Excellent communication skills and ability to influence partners.
Benefits
- Market‑leading annual performance bonus (subject to eligibility).
- Diverse health plans, work‑life balance initiatives, transportation support, and a flexible holiday plan with additional incentives.
- Access to online learning platforms and personalised growth programs.
- Continuous improvement focus and support for career advancement.
Equal Opportunity
BAT is a Disability Confident Employer and a Global Top Employer. We champion diversity and inclusion, welcoming candidates of all genders, orientations, ages, disabilities, backgrounds, and experiences. We provide support for career breaks and encourage people to apply through our Global Returners program. If you require reasonable adjustments during the recruitment process, please let us know so we can provide suitable arrangements.
Category Analyst (Executive) employer: The British American Tobacco Group
British American Tobacco (BAT) UK is an exceptional employer, offering a dynamic work environment in Chiswick, London, where collaboration and innovation thrive. Employees benefit from a market-leading performance bonus, diverse health plans, and flexible holiday options, alongside robust opportunities for personal and professional growth through tailored learning programmes. BAT champions diversity and inclusion, ensuring a supportive culture that values every individual's contribution and encourages career advancement.
Contact Details:
The British American Tobacco Group Recruitment Team
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We think you need these skills to ace Category Analyst (Executive)
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