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- Tasks: Lead impactful consumer insights and research excellence across Western Europe.
- Company: Join British American Tobacco, a global leader in transforming the industry with innovative products.
- Benefits: Enjoy a competitive bonus, flexible holidays, health plans, and online learning opportunities.
- Why this job: Be part of a dynamic team driving change and making a real impact in the market.
- Qualifications: Strong experience in brand strategy, research methodologies, and stakeholder management required.
- Other info: We celebrate diversity and support career breaks through our Global Returners program.
The predicted salary is between 43200 - 72000 £ per year.
BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
British American Tobacco UKhas an exciting opportunity for an Area Marketing Research & Insights Manager in London (12-month fixed-term contract)
In this key role, you will drive impactful consumer and customer insights for HP & Combustibles across the Western Europe area, embedding them into strategic decisions and ensuring research excellence across all markets. You will also act as a key partner to cross-functional teams, championing insight-led thinking and best-in-class research standards.
Your key responsibilities will include:
- Leading the implementation and governance of research systems and protocols across all Western Europe end-markets.
- Supporting the Head of Research & Insights WE in shaping and delivering the HP & Combustibles research and insights agenda.
- Rolling out best practices in marketing research across the Area, driving consistency and excellence.
- Leading the analysis of market trends, economic conditions, and consumer behaviours to support strategic decisions.
- Serving as the central hub for HP & Combustibles insights, coordinating research-related information across markets and senior stakeholders.
- Managing the Area research roadmap, ensuring projects are relevant, cost-effective, and executed to the highest standard.
- Translating consumer and customer behaviors into clear, actionable insights that inform brand, pricing, and product strategies.
- Evaluating the impact of major marketing initiatives through measurable business outcomes and insight-driven reviews.
What are we looking for?
- Strong commercial experience in brand and trade strategy development, with the ability to translate insights into impactful business actions.
- Solid understanding of research methodologies, platforms, and industry best practices.
- Proven experience in research project management and design, from scoping to delivery.
- Expertise in both quantitative and qualitative analysis, with a focus on actionable outcomes.
- A strong track record in consumer and trade research, ideally within FMCG or related industries.
- Strong stakeholder management skills, with the ability to collaborate effectively across cross-functional teams and influence key business decisions.
- Demonstrated experience in managing and developing teams, fostering growth and high performance.
- High proactivity in driving the insights & research agenda, with a focus on setting and achieving clear goals.
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn\’t limited by boundaries; it\’s propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn\’t just a statement – it\’s a reality we\’re eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You\’ll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experiencehere.
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Area Marketing Research & Insights Manager (FTC) employer: The British American Tobacco Group
Contact Detail:
The British American Tobacco Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Marketing Research & Insights Manager (FTC)
✨Tip Number 1
Familiarise yourself with the latest trends in consumer behaviour and market research methodologies. This will not only help you understand the role better but also allow you to engage in informed discussions during interviews.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those involved in marketing research. Attend industry events or webinars to connect with potential colleagues and gain insights into the company culture at BAT.
✨Tip Number 3
Prepare to discuss specific examples of how you've translated insights into actionable business strategies in your previous roles. Highlighting your experience in stakeholder management will also demonstrate your ability to collaborate effectively.
✨Tip Number 4
Showcase your proactive approach by outlining any initiatives you've led that improved research processes or outcomes. This will align well with BAT's focus on driving the insights and research agenda.
We think you need these skills to ace Area Marketing Research & Insights Manager (FTC)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing research and insights. Focus on your commercial experience, project management skills, and any specific methodologies you have used that align with the job description.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your background in consumer and trade research can contribute to BAT's mission of reducing health impacts and driving strategic decisions.
Showcase Your Analytical Skills: Provide examples of how you've successfully translated consumer behaviours into actionable insights in previous roles. Highlight your expertise in both quantitative and qualitative analysis, as this is crucial for the position.
Highlight Stakeholder Management Experience: Demonstrate your ability to collaborate effectively across cross-functional teams. Include specific instances where you've influenced key business decisions through your insights and research.
How to prepare for a job interview at The British American Tobacco Group
✨Understand the Company and Its Products
Before your interview, make sure you have a solid understanding of British American Tobacco's products like VELO, VUSE, and GLO. Familiarise yourself with their mission to reduce health impacts and how your role as an Area Marketing Research & Insights Manager can contribute to this goal.
✨Showcase Your Research Expertise
Be prepared to discuss your experience with various research methodologies and how you've applied them in past roles. Highlight specific projects where your insights led to impactful business decisions, especially in FMCG or related industries.
✨Demonstrate Stakeholder Management Skills
Since the role involves collaborating with cross-functional teams, be ready to share examples of how you've effectively managed stakeholders in previous positions. Discuss how you influenced key business decisions through your insights and research.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and how you would handle specific situations related to market trends and consumer behaviours. Think of scenarios where you successfully translated complex data into actionable insights and be ready to explain your thought process.
