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- Tasks: Lead a dynamic trade team, driving strategy and execution across North East England and South Scotland.
- Company: Join British American Tobacco, a global leader committed to creating A Better Tomorrowâ„¢.
- Benefits: Enjoy a market-leading bonus, flexible holidays, and tailored growth programmes.
- Why this job: Shape the future of a multi-category business while developing your leadership skills.
- Qualifications: University degree and 2-3 years in FMCG or account management required.
- Other info: Be part of a diverse, inclusive workplace that values collaboration and innovation.
The predicted salary is between 36000 - 60000 £ per year.
BAT is evolving into a global multi‑category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. To achieve our ambition, we are looking for colleagues ready to join us on this journey. Tomorrow can’t wait – let’s shape it together!
British American Tobacco UK is seeking a passionate, experienced and highly motivated Area Manager to join our Trade team, based in North East England and South Scotland.
Key Responsibilities- Act as the sole Multicategory Sales Area Custodian, owning full strategy and deployment at area level and ensuring quality execution of all trade and brand plans within the area, covering vaping, nicotine pouches, and FMC.
- Analyze market data (Brand, TMD, Nielsen) to identify supply chain gaps and opportunities for improvement.
- Conduct daily control of BAT volume, market volume, and New Product Introductions (NPIs) to identify new opportunities or improvement areas.
- Implement TM&D practices at POS through effective merchandising, visibility, communication, and stock management.
- Drive and ensure the quality execution of all Brand & Trade programs or activities within the assigned area.
- Lead a trade marketing team of 11 Territory Managers through coaching, motivation, and performance development to outperform competitors.
- Plan and execute area trade strategies to meet brand, volume, and profit targets while optimizing budget and resources.
- Foster innovation and leadership by developing team talent, setting differentiated targets, and creating a change‑driven culture.
- University degree in Business Administration or a related field.
- Advanced MS Office user with strong digital literacy.
- 2–3 years of FMCG experience in a trade channel or account management role.
- Proven sales experience in a dynamic, fast‑paced environment.
- Excellent communication and negotiation skills.
- Strong analytical and problem‑solving abilities.
- Effective relationship builder with leadership, influencing, and interpersonal strengths.
- Market leading annual performance bonus (subject to eligibility).
- Diverse health plans, initiatives for work‑life balance, transportation support, and a flexible holiday plan with additional incentives.
- Online learning platforms and personalized growth programs to nurture leadership skills.
- Continuous improvement within a transformative environment, preparing for ongoing changes.
We’re a Global Top Employer certified by the Top Employers Institute, offering excellent employee conditions. BAT champions collaboration, inclusion, and partnership as the bedrock of our values, welcoming talent from all walks of life. We view career breaks as opportunities and support professionals re‑entering the workforce through the Global Returners program. We take pride in being a Disability Confident Employer and will provide reasonable adjustments to support you during the recruitment process.
Area Manager - North East England, South Scotland employer: The British American Tobacco Group
Contact Detail:
The British American Tobacco Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Manager - North East England, South Scotland
✨Tip Number 1
Network like a pro! Reach out to current or former employees at BAT through LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research BAT’s latest initiatives in the smokeless world and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice makes perfect! Get a friend to do a mock interview with you. Focus on those key skills they’re looking for, like communication and problem-solving. The more comfortable you are, the better you’ll perform.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the BAT team. Let’s get you that Area Manager role!
We think you need these skills to ace Area Manager - North East England, South Scotland
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Area Manager role. Highlight your experience in FMCG and any relevant achievements that showcase your ability to drive sales and manage teams effectively.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're passionate about joining BAT and how your skills align with our mission of creating A Better Tomorrowâ„¢. Be genuine and let your personality shine through!
Showcase Your Analytical Skills: Since the role involves analysing market data, be sure to mention any experience you have with data analysis or using tools like MS Office. We want to see how you can identify opportunities for improvement!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at The British American Tobacco Group
✨Know Your Market
Before the interview, dive deep into the market data relevant to the role. Familiarise yourself with trends in vaping, nicotine pouches, and FMCG. This will not only show your analytical skills but also demonstrate your genuine interest in the industry.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams in the past. Highlight your coaching and motivational techniques, especially in fast-paced environments. BAT values leadership, so be ready to discuss how you can inspire and develop your team.
✨Master the Art of Communication
Practice articulating your thoughts clearly and confidently. Since the role requires excellent communication and negotiation skills, consider role-playing common interview scenarios with a friend to refine your responses.
✨Align with BAT's Vision
Understand BAT's purpose of creating A Better Tomorrowâ„¢. Be prepared to discuss how your personal values align with this mission and how you can contribute to building a smokeless world through innovative strategies.
