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- Tasks: Lead the deployment of exciting activation initiatives across key areas like Partnerships and Content.
- Company: Join British American Tobacco, a global leader committed to creating a smokeless world.
- Benefits: Enjoy flexible work options, performance bonuses, and access to online learning platforms.
- Why this job: Be part of a dynamic team that values collaboration, diversity, and personal growth.
- Qualifications: Ideal candidates are graduates with experience in marketing and project management.
- Other info: We embrace diverse backgrounds and support career breaks; everyone is encouraged to apply!
The predicted salary is between 36000 - 60000 £ per year.
BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American Tobacco UK has an exciting opportunity for a Activation Deployment Manager – 2 year fixed-term in Globe House, London
What are the key objectives and expectations from this role?
The Activation Deployment Manager is a key executional role within the GCE CX Activation team, responsible for handling the deployment of activation initiatives across one of the core pillars—Partnerships, Content, or ACR. Reporting to the Head of Activation Deployment, this role ensures that activation plans are delivered on time, on brief, and in alignment with global strategy and market needs.
The role requires strong project management capabilities, cross-functional coordination, and the ability to manage multiple workstreams simultaneously. It plays a meaningful role in translating strategic direction into operational delivery, while collecting findings and driving continuous improvement.
Role impact:
This role ensures the smooth and consistent execution of activation plans across a key GCE pillar. By leading the operational details and collaborating closely with internal and external partners, the Activation Deployment Manager helps deliver high-quality consumer engagement experiences that support global brand and commercial objectives.
Your key responsibilities will include:
- Manage the end-to-end deployment of activation initiatives within the assigned pillar (Partnerships, Content, or ACR)
- Coordinate with internal teams and external partners to ensure timely and effective execution.
- Track project achievements, handle risks, and advance issues to the Activation Deployment Lead.
- Support DRBU engagement and ensure alignment with market activation calendars.
- Contribute to retrospectives and feedback loops to improve future deployments.
- Maintain documentation and reporting to ensure transparency and accountability.
- Manages budget for the assigned pillar (Partnerships, Content, or ACR)
What are we looking for?
- Graduate Degree or equivalent experience
- Experience working within CPG brand led and or Lifestyle organisations
- Solid understanding of brand and campaign planning process; 360 consumer experience plans (seasonal and annually), activations and strategic templates
- Understanding of the Marketing and GCCE Operating Model
- Experience in a marketing planning and/or coordination role
- Organisational skills, specifically in workflow and deadline management
- Partner management skills
- Working at above market/global level
- Experience across Adobe Workfront/ADO
- Understanding of content and campaign planning processes
- Ability to critically evaluate defined WOW and processes
- Proven track record of working on, and inspiring change across a matrix organization and among diverse cultures
- Known to influence and drive partners in a global matrix organization
- Effective communication and presentation skills within international environment
- Knows how to champion an agenda internationally and forge positive relationships with key teams/regions/end markets
- Ability to deliver end-to-end projects with tenacity and purpose
- Resilient, flexible, and confident to work in an agile, dynamic environment
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation!
What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn\’t limited by boundaries; it\’s propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn\’t just a statement – it\’s a reality we\’re eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You\’ll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.
We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here .
We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.
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Activation Deployment Manager - fixed-term employer: The British American Tobacco Group
Contact Detail:
The British American Tobacco Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Activation Deployment Manager - fixed-term
✨Tip Number 1
Familiarise yourself with the key objectives of the Activation Deployment Manager role. Understanding the specific responsibilities, such as managing end-to-end deployment and coordinating with internal teams, will help you tailor your approach during interviews.
✨Tip Number 2
Network with current or former employees at BAT to gain insights into the company culture and expectations for this role. This can provide you with valuable information that may not be in the job description and help you stand out.
✨Tip Number 3
Showcase your project management skills by preparing examples of past experiences where you successfully managed multiple workstreams. Highlighting your ability to handle risks and advance issues will demonstrate your readiness for this position.
✨Tip Number 4
Research BAT's global strategy and recent activation initiatives. Being knowledgeable about their current projects and how they align with market needs will allow you to engage in meaningful discussions during the interview process.
We think you need these skills to ace Activation Deployment Manager - fixed-term
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in project management and marketing coordination. Use keywords from the job description, such as 'activation initiatives' and 'cross-functional coordination', to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for BAT's mission of creating a smokeless world. Discuss how your background aligns with the responsibilities of the Activation Deployment Manager and provide specific examples of past successes in similar roles.
Showcase Your Skills: Highlight your organisational skills and ability to manage multiple workstreams. Provide examples of how you've successfully handled project timelines and collaborated with diverse teams to achieve common goals.
Proofread and Edit: Before submitting your application, carefully proofread your documents for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial for this role.
How to prepare for a job interview at The British American Tobacco Group
✨Understand the Role
Make sure you have a solid grasp of what the Activation Deployment Manager role entails. Familiarise yourself with key responsibilities like managing activation initiatives and coordinating with internal teams. This will help you articulate how your skills align with their needs.
✨Showcase Project Management Skills
Since this role requires strong project management capabilities, prepare examples from your past experiences where you've successfully managed multiple workstreams. Highlight your organisational skills and ability to meet deadlines, as these are crucial for the position.
✨Demonstrate Cross-Functional Collaboration
BAT values collaboration across diverse teams. Be ready to discuss instances where you've worked with different departments or external partners to achieve a common goal. Emphasise your communication skills and how you build positive relationships in a matrix organisation.
✨Prepare for Behavioural Questions
Expect behavioural interview questions that assess your adaptability and resilience in dynamic environments. Use the STAR method (Situation, Task, Action, Result) to structure your responses, showcasing how you've navigated challenges and driven change in previous roles.
