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- Tasks: Manage TikTok content, optimise performance, and engage with Gen Z culture.
- Company: The Brit Spot is a vibrant social-first publisher with over 1 million followers.
- Benefits: Enjoy flexible hours, remote work, and potential for a full-time role.
- Why this job: Join a creative team shaping UK media and influencing Gen Z content consumption.
- Qualifications: Must know TikTok trends, edit short videos, and understand UK youth culture.
- Other info: Freelance position with opportunities for growth in 2025.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for someone who understands what performs on TikTok and can help us grow our presence by curating the right content, repurposing what we already have, and staying dialled into what Gen Z in the UK wants to see. The Brit Spot is a social-first publisher with over 1 million followers across Instagram and TikTok. We are known for our editorial carousels, street vox pops and content that captures British humour, news, nostalgia and everyday culture. We are now looking for someone to take the lead on our TikTok channel as we scale in 2025.
What you will be doing:
- Managing The Brit Spot’s TikTok account from planning and posting to reviewing performance and optimising what comes next
- Repurposing our Instagram carousels into TikTok-friendly formats
- Turning our existing vox pop footage into engaging TikToks that feel native to the platform
- Sourcing UGC that aligns with our brand tone, requesting permission to use it, and working it into our TikTok publishing schedule
- Tracking analytics and identifying what is working, what is not, and where there are new opportunities to grow
- Helping shape the TikTok content direction alongside the wider editorial and partnerships team
Who you are:
- You know TikTok inside out and understand what makes content catch fire with Gen Z
- You are confident editing short-form video content and working with existing footage to make it feel fresh and relevant
- You have great instincts for finding high-potential UGC and know how to package it for maximum impact
- You are comfortable reading TikTok analytics and adjusting plans based on performance
- You have a strong sense of UK youth culture and know what makes people laugh, comment and share
Why join The Brit Spot:
- Real creative input on a growing TikTok channel with 250,000 plus followers
- A content goldmine to work from including high-performing carousels and a deep archive of vox pops
- A clear opportunity to go full-time as we scale our content and campaigns in 2025
- Work with a team that is building something new in UK media and shaping how Gen Z consumes content
The details:
- Freelance role with flexible hours
- Remote work with occasional meetups (UK-based applicants only)
- Potential to transition into a permanent role this year
If you want to play a key role in growing one of the most exciting Gen Z platforms in the UK, we would love to hear from you 🚀
TikTok channel manager for a social-first Gen Z publisher employer: The Brit Spot
Contact Detail:
The Brit Spot Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land TikTok channel manager for a social-first Gen Z publisher
✨Tip Number 1
Familiarise yourself with trending TikTok content that resonates with Gen Z. Spend time scrolling through the platform to identify popular formats, sounds, and themes that you can incorporate into your strategy for The Brit Spot.
✨Tip Number 2
Engage with existing TikTok creators who align with The Brit Spot's brand tone. Building relationships with these creators can lead to potential collaborations and user-generated content that will enhance your channel's appeal.
✨Tip Number 3
Stay updated on TikTok analytics tools to track performance effectively. Understanding which types of content perform best will allow you to pivot your strategy quickly and maximise engagement with your audience.
✨Tip Number 4
Showcase your creativity by preparing a few sample TikTok ideas or concepts that could work for The Brit Spot. This proactive approach will demonstrate your understanding of the platform and your ability to generate engaging content.
We think you need these skills to ace TikTok channel manager for a social-first Gen Z publisher
Some tips for your application 🫡
Understand the Brand: Before applying, immerse yourself in The Brit Spot's content. Familiarise yourself with their TikTok and Instagram channels to understand their style, tone, and what resonates with their audience.
Tailor Your CV: Highlight your experience with TikTok and any relevant social media management roles. Emphasise your skills in video editing, content creation, and understanding of Gen Z culture to make your application stand out.
Craft a Compelling Cover Letter: In your cover letter, express your passion for TikTok and how you can contribute to The Brit Spot's growth. Mention specific examples of successful content you've created or managed that aligns with their brand.
Showcase Your Creativity: If possible, include links to your own TikTok or social media projects that demonstrate your ability to create engaging content. This will give them a taste of your creative flair and understanding of the platform.
How to prepare for a job interview at The Brit Spot
✨Show Your TikTok Savvy
Make sure to demonstrate your deep understanding of TikTok trends and what resonates with Gen Z. Bring examples of successful TikTok campaigns or content that you've created or managed, highlighting how they engaged the audience.
✨Be Ready to Discuss Analytics
Prepare to talk about how you track and interpret TikTok analytics. Be specific about the metrics you focus on and how you've used data to inform content decisions in the past.
✨Highlight Your Creative Process
Discuss your approach to repurposing content and creating engaging TikToks from existing footage. Share your creative process and any tools you use for editing short-form videos to make them feel fresh and relevant.
✨Know Your Audience
Familiarise yourself with UK youth culture and current trends that appeal to Gen Z. Be prepared to share insights on what makes content shareable and engaging for this demographic, as well as how you would apply this knowledge to The Brit Spot's TikTok strategy.
