Social editor for Gen Z publisher
Social editor for Gen Z publisher

Social editor for Gen Z publisher

Edinburgh Freelance 28800 - 43200 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead our Instagram feed and create engaging content for Gen Z.
  • Company: The Brit Spot is a vibrant social-first publisher celebrating UK culture.
  • Benefits: Enjoy flexible hours, remote work, and potential for a permanent role.
  • Why this job: Join a growing platform with creative freedom and exciting brand collaborations.
  • Qualifications: Must be a social media expert with a strong portfolio in content creation.
  • Other info: Freelance position with opportunities for growth and team meetups.

The predicted salary is between 28800 - 43200 £ per year.

The Brit Spot, a fast-growing social-first publisher, is looking for a Social Editor to join our team! Your primary role will be to lead the editorial direction of our Instagram page, crafting content that resonates with 18-27-year-olds across the UK. From creating engaging carousels to spotting and jumping on trends, you’ll ensure our platform remains a must-follow destination for Gen Z.

We’re on a mission to shape how young audiences consume news and entertainment on social platforms. With over 1 million followers across Instagram and TikTok, The Brit Spot celebrates all things UK: humour, nostalgia, and the quirks that make British culture unique. 2025 is set to be a huge year for growth, and this is your chance to make your mark on a platform on the rise.

What You’ll Be Doing:

  • Leading the Instagram feed: Create scroll-stopping carousels, statics, and editorial posts that resonate with our Gen Z audience.
  • Trend-spotting & leading conversations: Stay ahead of UK social trends, ensuring The Brit Spot is part of the conversation before it starts.
  • Collaborating with top brands: Work on exciting campaigns with major names like Pizza Hut and Universal Music to deliver creative, standout content.
  • Driving growth & engagement: Leverage insights to refine our content strategy and maximise impact across platforms.

Who You Are:

  • A social media guru: You live and breathe Instagram, TikTok, and all things social.
  • A creative powerhouse: You know how to turn UK culture, humour, and nostalgia into shareable moments that resonate with Gen Z.
  • Data-savvy: You understand analytics and how to translate them into actionable insights while keeping content fresh and authentic.
  • Experienced in content creation: You have a strong portfolio showcasing your work in social media, design, or editing (a plus if you’ve worked with Gen Z-focused brands or publishers).

Why Join Us?

  • Creative freedom: Shape the voice and visual identity of a fast-growing platform.
  • Exciting opportunities: Collaborate with top-tier brands and help create viral moments.
  • Room for growth: Freelance now, with the opportunity to transition into a permanent role this year.
  • Be part of something big: Join a team with big ambitions and a loyal UK audience of over 1 million.

The Details:

  • Freelance position with flexible hours.
  • Remote work with occasional team meetups (UK-based applicants only).
  • Opportunity to transition into a permanent role this year.

If you’re ready to make your mark on UK social media and help shape the future of The Brit Spot, we’d love to hear from you.

Social editor for Gen Z publisher employer: The Brit Spot

The Brit Spot is an exceptional employer for those looking to make a significant impact in the social media landscape, particularly for Gen Z audiences. With a vibrant work culture that encourages creativity and collaboration, employees enjoy the freedom to shape content while working with renowned brands. The opportunity for growth is substantial, especially as the company gears up for an exciting expansion in 2025, making it a perfect time to join a dynamic team dedicated to celebrating British culture.
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Contact Detail:

The Brit Spot Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Social editor for Gen Z publisher

✨Tip Number 1

Familiarise yourself with The Brit Spot's current Instagram content. Analyse what types of posts get the most engagement and think about how you can bring your unique style to enhance their existing strategy.

✨Tip Number 2

Stay updated on the latest trends in social media, especially those that resonate with Gen Z. Follow popular influencers and brands to see what’s working and be ready to pitch fresh ideas that align with these trends.

✨Tip Number 3

Prepare to showcase your creativity by developing a few sample posts or concepts that reflect The Brit Spot's voice. This will demonstrate your understanding of their audience and your ability to create engaging content.

✨Tip Number 4

Network with professionals in the social media space, particularly those who have experience with Gen Z-focused brands. Engaging with others in the industry can provide valuable insights and potentially lead to referrals.

We think you need these skills to ace Social editor for Gen Z publisher

Social Media Management
Content Creation
Trend Analysis
Audience Engagement
Data Analytics
Creative Writing
Graphic Design
Brand Collaboration
Understanding of Gen Z Culture
Visual Storytelling
SEO for Social Media
Community Management
Adaptability to Trends
Project Management

Some tips for your application 🫡

Understand the Brand: Before applying, take some time to immerse yourself in The Brit Spot's content. Familiarise yourself with their style, tone, and the type of posts that resonate with their Gen Z audience.

Showcase Your Creativity: In your application, include examples of your previous work that highlight your creativity and ability to engage a young audience. Consider attaching a portfolio or links to your social media profiles that demonstrate your skills.

Highlight Trend Awareness: Make sure to mention your understanding of current social media trends, especially those relevant to Gen Z. Discuss how you would leverage these trends to create engaging content for The Brit Spot.

Tailor Your CV and Cover Letter: Customise your CV and cover letter to reflect the specific requirements of the Social Editor role. Emphasise your experience with social media platforms, content creation, and any relevant collaborations with brands.

How to prepare for a job interview at The Brit Spot

✨Showcase Your Social Media Savvy

Make sure to highlight your experience with Instagram and TikTok during the interview. Bring examples of your previous work, especially any content that has successfully engaged a Gen Z audience. This will demonstrate your understanding of what resonates with this demographic.

✨Stay Ahead of Trends

Research current trends in social media, particularly those popular among 18-27-year-olds in the UK. Be prepared to discuss how you would incorporate these trends into The Brit Spot's content strategy, showing that you can keep the platform relevant and engaging.

✨Emphasise Your Creative Skills

Prepare to discuss your creative process and how you turn ideas into shareable content. Consider bringing a portfolio that showcases your best work, especially pieces that reflect British culture, humour, or nostalgia, as these are key themes for The Brit Spot.

✨Demonstrate Data-Driven Decision Making

Be ready to talk about how you've used analytics in the past to inform your content strategies. Discuss specific metrics you've tracked and how you've adjusted your approach based on data insights, which is crucial for driving growth and engagement.

Social editor for Gen Z publisher
The Brit Spot
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