Sales Director - AMS in Crickhowell

The Brink's Company (NYSE: BCO) is a leading global provider of cash and valuables management, digital retail solutions, and ATM managed services. Our customers include financial institutions, retailers, government agencies, mints, jewellers, and other commercial operations. Our network of operations in 51 countries serves customers in more than 100 countries.

We believe that our team should be reflective of the customers we serve every day around the world. We believe in building partnerships that secure commerce, and doing that requires fostering an engaged culture that values people with different backgrounds, ideas, and perspectives. We build a sense of belonging, so all employees feel respected, safe, and valued, and we provide equal opportunity to participate and grow.

We're entering an exciting new phase of growth and are seeking an exceptional Sales Director to lead the ATM Managed Services (AMS) offering within the NoteMachine business at Brinks. This is a high-impact leadership role with genuine scope to shape commercial strategy, accelerate growth, and significantly elevate NoteMachine's presence and performance in the ATM managed services market.

You will be a proven, commercially driven sales leader with experience operating in large, complex organisations, comfortable leading teams, influencing senior stakeholders, and setting a clear direction. This is an opportunity for someone who thrives on momentum, enjoys building energy around a vision, and is motivated by driving performance across the full sales organisation.

If you are excited by a senior, hands-on role where winning new business, shaping commercial strategy, and developing high-performing teams go hand in hand, this role offers the chance to make an immediate impact while playing a defining part in the future success of the business.

The Role

• Drive new revenue by identifying, securing, and closing medium and large client opportunities, owning the full sales lifecycle end-to-end.
• Build and manage a strong, high-value sales pipeline, consistently achieving or exceeding new business targets.
• Represent the business in client meetings, pitches, and relevant industry events.
• Manage and grow two Financial Institution key accounts, maximising value through structured upsell and cross-sell activity.
• Act as a trusted commercial partner to senior client stakeholders, ensuring high levels of satisfaction, retention, and long-term partnership.
• Act as deputy to the Head of Sales, providing leadership cover, commercial input, and team support.
• Coach and mentor sales colleagues, sharing best practice to improve capability and performance.
• Support sales strategy execution through accurate forecasting, pipeline reporting, and collaboration with senior leadership.

What we are looking for

• Proven track record of delivering revenue growth and strong sales performance within complex or large-scale organisations.
• Experience developing and executing sales and marketing strategies, including new product launches and market entry initiatives.
• Strong background in sales leadership and management, with the ability to motivate teams and drive sustained performance.
• Deeply market-connected, with a clear understanding of both macro and micro market dynamics, pressures, and opportunities.
• Strong commercial acumen, with a clear grasp of key revenue, cost, and profitability drivers.
• Ability to understand and align to the strategic direction and priorities of the business.
• Excellent understanding of the financial impact of sales and marketing activity, including revenue growth, margin, and long-term value creation.
• Confident leader with strong people management, communication, and influencing skills.

What's Next?

Thank you for considering applying for a job at Brink's. To be considered for this position, you must complete the full application process, including all pre-screening questions. We will review all applications and notify candidates should we wish to proceed to the next stage.

Brink's is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.