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- Tasks: Lead global whisky education programmes and create engaging training content.
- Company: Join Pernod Ricard, a top player in the spirits industry with a vibrant culture.
- Benefits: Enjoy private medical insurance, 28 days holiday, and discounts on our premium brands.
- Why this job: Shape the future of whisky education and connect with global influencers.
- Qualifications: 5+ years in spirits marketing and strong storytelling skills required.
- Other info: Hybrid working model and a commitment to diversity and inclusion.
The predicted salary is between 36000 - 60000 ÂŁ per year.
12 MONTH FTC
Your manager: Head of Brand Advocacy and Prestige Acceleration
Team: Brand Advocacy and Prestige Acceleration
Location: London and/or Glasgow
We operate a hybrid working approach, which allows you to manage your time between home and office.
We are Pernod Ricard, a leading company in the global spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries.
This position sits in our Chivas Brothers business. At Chivas Brothers, our 1,600‑strong team across 27 sites is committed to upholding the heritage of Scotch and ensuring its sustainable future, as well as opening it up to new audiences across the globe.
Your mission:
As Senior Brand Manager, Whisky Education, you will work on the strategic development, management and activation of global education programmes across the Single Malt portfolio. You’ll be the architect of storytelling, ensuring our brands connect meaningfully with influencers, consumers & customers around the world.
Who you’ll be working with:
Internally, you’ll work with Brand Teams, Brand Advocacy Team (BAT), Brand Homes (The Glenlivet, Aberlour & Scapa), Marketing, Commercial, PR, and regional market teams. Externally, your contacts will include trade professionals, on‑trade influencers, whisky educators, industry communities, and event organisers.
Key accountabilities:
- Develop Education Strategy & Content
- Set clear goals, KPIs, and performance standards aligned with brand and commercial priorities.
- Foster a collaborative and creative team culture.
- Facilitate ambassador training, inward visits, and cross‑market knowledge sharing.
- Lead roll out and ongoing management of Chivas Campus online portfolio education programme.
- Develop ongoing partnership with Edinburgh Whisky Academy.
- Collaborate with product architecture teams to build a global education strategy for trade, internal stakeholders, and consumers.
- Create engaging, scalable training content across in‑person, digital, and hybrid channels.
- Ensure brand education assets reflect authenticity and heritage.
- Build long‑term relationships with industry professionals and whisky communities.
- Equip ambassadors with world‑class tools for tastings, distillery visits, and thought leadership.
Ensure Global Alignment & Execution:
- Tailor global strategies to market‑specific needs.
- Monitor execution for consistency, impact, and ROI.
- Act as a connector between brand teams, BAT, and markets.
Champion Brand Experience & Thought Leadership:
- Oversee flagship education programmes.
- Stay ahead of trends in spirits and luxury, with a focus on digital and AI innovation.
Requirements / Capabilities:
- 5+ Years of proven experience in Whisky / & or Spirits Marketing
- Strong understanding of consumer insights
- Strategic thinker with creative storytelling and executional excellence
- High cultural intelligence and collaborative mindset
- Experience working on global education or ambassador programmes
- Strong understanding of Single Malt Whisky and the spirits category
- Experience in content development, training, and stakeholder engagement
- Masterful brand storytelling and communication
- Skilled in training delivery and facilitation
- Strong stakeholder management and cross‑functional collaboration
- Digital fluency in education and CRM platforms
- Experience in influencer and community engagement
Our mix of benefits:
For your health, we offer private medical insurance, income protection and a comprehensive Employee Assistance Programme. Our lifestyle benefits include 28 days’ annual holiday, your employee pension, share incentive plan, season ticket loans, payroll giving and more!
We have regular events in our very own office bar, employee‑run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.
We’re committed to conviviality, and with this, you’ll be Proud to Belong to our Pernod Ricard family. You’ll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring.
We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse workforce and an inclusive culture – an environment where we can truly be ourselves.
In our culture, we want to create diverse teams in which our differences contribute to our success. Therefore, all are welcome at Pernod Ricard, regardless of your religious beliefs or personal choices on the consumption of alcohol.
Senior Brand Manager - Whiskey Education in London employer: The Branding Journal
Contact Detail:
The Branding Journal Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager - Whiskey Education in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals, attend whisky events, and join online communities. The more people you know, the better your chances of landing that Senior Brand Manager gig.
✨Tip Number 2
Show off your passion for whisky! When you get the chance to chat with potential employers, share your knowledge and enthusiasm for the spirits industry. Let them see how much you care about brand storytelling and education.
✨Tip Number 3
Prepare for interviews by researching Pernod Ricard and their brands. Understand their values, mission, and current projects. This will help you tailor your answers and show that you're genuinely interested in being part of their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the Pernod Ricard family and contributing to their mission of conviviality.
We think you need these skills to ace Senior Brand Manager - Whiskey Education in London
Some tips for your application 🫡
Show Your Passion for Whisky: When you're writing your application, let your love for whisky shine through! Share any personal experiences or stories that connect you to the world of spirits. We want to see that you’re not just applying for a job, but that you genuinely care about the industry.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for this role. Highlight your relevant experience in whisky marketing and education, and don’t forget to mention any specific projects you've worked on that align with our mission at Pernod Ricard. We love seeing how your skills fit into our vision!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language and avoid jargon unless it’s relevant to the whisky industry. We appreciate a well-structured application that makes it easy for us to see your qualifications and enthusiasm.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at The Branding Journal
✨Know Your Whisky
Dive deep into the world of whisky before your interview. Familiarise yourself with the different types of whiskies, especially Single Malt, and understand the nuances of the brands under Pernod Ricard. This knowledge will not only impress your interviewers but also show your genuine passion for the industry.
✨Craft Your Storytelling
As a Senior Brand Manager, storytelling is key. Prepare to share examples of how you've successfully engaged audiences through compelling narratives in your previous roles. Think about how you can weave the heritage and authenticity of whisky into your stories to resonate with the brand's values.
✨Showcase Your Strategic Mindset
Be ready to discuss your experience in developing education strategies and content. Highlight specific KPIs you've set in past roles and how you measured success. This will demonstrate your ability to align with Pernod Ricard's goals and contribute to their mission effectively.
✨Engage with the Team Spirit
Pernod Ricard values collaboration and conviviality. During the interview, express your enthusiasm for working in a team environment. Share examples of how you've fostered a collaborative culture in previous positions, and be prepared to discuss how you would build relationships with internal and external stakeholders.
