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- Tasks: Lead employer branding and talent attraction strategies to elevate our global reputation.
- Company: Global University Systems, a dynamic multi-brand organisation in London.
- Benefits: Hybrid working, pension scheme, training opportunities, and staff discounts.
- Why this job: Shape the future of employer branding and make a real impact on talent attraction.
- Qualifications: Experience in employer branding, recruitment marketing, and strong data analytics skills.
- Other info: Join a diverse team and enjoy excellent career growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Location: London (Hybrid)
Reporting to: Head of Global Talent
About the Role
Global University Systems (GUS) is seeking a strategic and commercially minded Employer Branding & Talent Attraction Lead to shape and elevate our global employer brand. You will own and evolve our Employee Value Proposition (EVP), lead recruitment marketing strategy, and drive data‑led talent attraction campaigns that strengthen our reputation and build sustainable talent pipelines across a complex, multi‑brand environment. This is a high‑impact, visible role working closely with HR, Talent Acquisition, Marketing, and senior leaders to position GUS as an employer of choice globally.
Key Responsibilities
- Employer Brand & EVP
- EVP discovery and development.
- Employer Brand development including tone‑of‑voice.
- Develop frameworks and toolkits to ensure consistency where required.
- Measure and optimise employer brand impact across attraction and retention metrics.
- Talent Attraction & Recruitment Marketing
- Multi‑channel attraction strategy (careers site, LinkedIn, digital campaigns, job boards, events).
- Develop targeted, persona‑led campaigns for priority hiring segments.
- Measure campaign performance through data and insights and produce ROI reporting.
- Talent Community & Engagement
- Design and manage nurture campaigns within the ATS to engage talent communities.
- Build candidate personas and targeted engagement journeys.
- Deliver compelling, segmented content aligned to candidate motivations and market trends.
- Identify new channels/opportunities to reach candidates e.g. fairs, open days etc.
- Brand Enablement & Governance
- Develop employer brand assets, toolkits, and enablement materials.
- Work closely with Comms to develop and bring to life an engaging internal/external comms strategy.
- Ensure consistent, inclusive, and on‑brand messaging across all candidate touchpoints.
- Monitor market trends and introduce innovative attraction strategies.
What We’re Looking For
Essential:
- Significant experience in employer branding and recruitment marketing within multi‑brand or matrix organisations.
- Proven success developing or reshaping EVPs and driving measurable ROI from attraction campaigns.
- Strong experience with ATS/CRM nurture strategies and recruitment marketing technology.
- Highly data‑driven, with strong analytics and reporting capability.
- Confident stakeholder manager with the ability to influence at senior level.
Desirable:
- Experience in higher education or professional services.
- Familiarity with Teamtailor or similar platforms.
- Experience managing creative or media agencies.
What we offer:
- Hybrid working – most roles offer hybrid or flexible arrangements to support work life balance.
- Contributory Pension Scheme – 5% personal contribution & 3% Company contribution, so you can build long‑term financial security with added benefits of the company contributions.
- Season Ticket Loan (T&C's apply) – spread the cost of your commute with an interest‑free travel loan.
- Training & Development opportunities (T&C's apply) – access to short courses via FutureLearn and Group‑wide professional development programmes.
- Staff Discount Scheme – via My Rewards Hub, from various retailers – Fashion, Grocery, Health & Beauty, Travel, Automotive, Furniture, Dining, Sports and Leisure, Electronics, etc.
- Employee Assistance Programme – confidential support for your wellbeing, whenever you need it.
GUS is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.
Employer Branding and Talent Attraction Lead in London employer: The Branding Journal
Contact Detail:
The Branding Journal Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Employer Branding and Talent Attraction Lead in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those at Global University Systems. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your personal brand! Use platforms like LinkedIn to share insights about employer branding and talent attraction. This not only showcases your expertise but also gets you noticed by recruiters.
✨Tip Number 3
Don’t just apply; engage! When you find a role that excites you, reach out to current employees or hiring managers. Ask questions about the company culture and the team dynamics to show your genuine interest.
✨Tip Number 4
Keep an eye on our website for openings! We regularly update our listings, and applying directly through our site can give you a better chance of standing out in the crowd.
We think you need these skills to ace Employer Branding and Talent Attraction Lead in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in employer branding and recruitment marketing. We want to see how your skills align with our needs, so don’t hold back on showcasing your achievements!
Show Off Your Data Skills: Since we’re all about data-driven decisions, include specific examples of how you've used analytics to measure the success of your campaigns. This will help us see your impact and how you can contribute to our goals.
Be Authentic: Let your personality shine through in your application! We value authenticity and want to get a sense of who you are beyond your qualifications. Share your passion for employer branding and talent attraction.
Apply Through Our Website: For the best chance of getting noticed, make sure to apply directly through our website. It’s the easiest way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at The Branding Journal
✨Know Your EVP Inside Out
Before the interview, make sure you fully understand the Employee Value Proposition (EVP) of Global University Systems. Be ready to discuss how you can evolve and enhance it, as this will show your strategic thinking and alignment with their goals.
✨Showcase Your Data-Driven Mindset
Prepare examples of how you've used data to drive recruitment marketing strategies in the past. Highlight specific campaigns where you measured ROI and optimised performance, as this role is highly focused on analytics and reporting.
✨Engage with Stakeholders
Think about how you would approach stakeholder management in this role. Be prepared to discuss your experience influencing senior leaders and collaborating with different departments like HR and Marketing, as this is crucial for success.
✨Stay Ahead of Market Trends
Research current trends in employer branding and talent attraction, especially within the higher education sector. Bring insights to the interview about innovative strategies that could be applied at GUS, demonstrating your proactive approach and industry knowledge.