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- Tasks: Lead brand strategy and marketing initiatives across Europe, driving growth and engagement.
- Company: Join a dynamic team at Ariat, a leader in equestrian and lifestyle apparel.
- Benefits: Flexible working options, competitive salary, and opportunities for professional development.
- Why this job: Shape the future of a renowned brand while making a real impact in the market.
- Qualifications: 5+ years in senior marketing roles with strong leadership and strategic thinking skills.
- Other info: Collaborative environment focused on innovation, integrity, and teamwork.
The predicted salary is between 43200 - 72000 £ per year.
Department: Marketing
Location: Office-based 3 days per week or home-based within 2 hours of the office (expectation is to be present in the office on a minimum 2 days per week if home-based)
Reports to: SVP International
Direct Reports: 2
As the Brand & Marketing Director EMEA, you will be the guardian of the brand identity and the strategic architect of our growth across the European market. You will lead the team to deliver cohesive, high-impact marketing strategies while maintaining a global brand vision. This is a hands-on leadership role that balances creative storytelling with commercial rigor. This role is also responsible for direct-to-consumer events and is part of the EMEA senior leadership team, working closely with the Brand and Marketing team in the US.
This individual will drive brand strategy, creative development, and activation efforts while leading all aspects of marketing communication. This role is ideal for a strategic thinker and strong collaborator—skilled at developing effective marketing plans and presentations, driving high-quality execution, and aligning stakeholders across all levels of the organisation, including the senior team. Exceptional planning, communication, and organisational skills are essential in this fast-paced, high-impact role.
Day to Day Responsibilities
- Orchestrating a seamless strategic alignment between our sales, marketing and product teams.
- Refine and execute a sophisticated omnichannel strategy, maintaining a balance between D2C and B2B channels.
- Drive growth across our product categories, ensuring each category resonates with our target consumer while upholding the core brand values.
- Leading the strategic marketing roadmap to grow brand awareness, engagement, and conversion across all our channels – equestrian, lifestyle, work, western and denim.
- Developing the annual marketing strategy, define brand vision, and create campaign calendars to achieve business objectives and brand positioning.
- Managing, mentoring, and guiding the marketing and events teams to foster a high-performance culture.
- Setting, managing, and allocating the marketing budget effectively for maximum return.
- Responsible for our D2C events, managing the events team to drive brand awareness and commercially successful events.
- Developing the D2C Events and Community strategy for the Ariat Europe business with a strong focus on the Work, Western and Denim product categories.
- Conducting market & competitor analysis research to identify trends, customer needs, and competitive landscapes to inform strategy.
- Monitoring KPIs, analyse campaign performance, and use data to make informed decisions.
- Ensuring consistent branding, communications, and positive company image across all channels.
- Building strong relationships with agencies, partners and other external stakeholders.
- Owning go-to-market planning and seasonal calendars to meet growth goals.
- Partnering with B2B Sales to develop campaigns and tools that drive awareness and traffic.
- Building strong relationships with the US Marketing team.
- Building strong relationships with the AE senior team and be responsible for the strategic leadership of the Company with the SMT. Attend quarterly strategy away sessions with the senior team.
- Monitoring the competitive landscape and developing marketing strategies that differentiate the Ariat brand in the marketplace.
- Overseeing multi-channel campaigns (digital, content, PR, events, offline) to drive engagement and ROI.
- Responsibility for the design and implementation of our stand at key strategic shows including Badminton and Burghley.
- All other ad hoc duties.
About You
- Full rounded marketeer with a minimum of 5 years’ experience in a senior marketing role, including 3+ years of people management.
- Experience of brand marketing in a European business.
- Deep knowledge and experience of digital and social marketing.
- Strong track record of presenting and advocating for market-specific marketing strategies at senior leadership level to ensure appropriate prioritisation and organisational support.
- Proven ability to build seasonal campaigns, then measure and present insights to drive leanings/improvements.
- Experience in apparel, footwear, or lifestyle.
- Spoken and written English is essential. German speaker would be desirable.
- The ability to travel without restrictions to mainland Europe and the US.
- Thoughtful and adaptive strategic thinker who can interpret needs and drive execution.
- Strong communicator with exceptional presentation skills and experience engaging senior leadership.
- Highly collaborative, with a proven ability to lead cross-functional teams and external partners.
- Comfortable with rapidly changing priorities and managing multiple projects simultaneously.
- Passion for managing people and developing talent.
- Excellent leadership and team management skills to ensure marketing programs are on schedule and within budget.
- Ability to think creatively and innovatively.
- Strong analytical skills to interpret data and make data-driven decisions.
- Outstanding communication and interpersonal skills.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Proficiency in marketing software and tools.
- Self-motivated.
- Flexible.
- Determined.
- A motivator.
- Personal drive.
- Results orientated.
- Integrity and strong business ethics.
Values
Our values are ingrained in everything we do at Ariat and we believe this is what drives our success as individuals, as teams and, overall, as a Company.
- Innovation - Be bold and adventurous and try new things. Constantly challenge how you can create change for the better. Learn from the past and don’t let it limit you.
- Integrity - Do the right thing because it’s the right thing to do. Say what you mean and do what you say. Build trust through consistency, dependability and honesty.
- Quality - All work matters. Be proud of your work and strive to have it reflect your best and the best of Ariat.
- Respect - Communicate openly, directly and constructively. Recognise different perspectives and listen with an open mind. Be thoughtful in how you show up and interact with others.
- Teamwork - Create fun and joy and contribute to the Ariat family spirit. Focus on people’s strengths. Learn from others and share your own knowledge and experience. Ask for help when you need it and offer to help when others may need it.
Brand & Marketing Director EMEA in London employer: The Branding Journal
Contact Detail:
The Branding Journal Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand & Marketing Director EMEA in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on LinkedIn, and don’t be shy to reach out for informational chats. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work and achievements. This is your chance to showcase your creativity and strategic thinking, so make it pop and keep it relevant to the role you’re after.
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company, understand their brand values, and come armed with questions that show you’re genuinely interested. Practice your storytelling skills to convey your experience and how it aligns with their goals.
✨Tip Number 4
Don’t forget to follow up! After an interview, send a thank-you email to express your appreciation and reiterate your enthusiasm for the role. It’s a small gesture that can leave a lasting impression and keep you top of mind.
We think you need these skills to ace Brand & Marketing Director EMEA in London
Some tips for your application 🫡
Show Your Brand Passion: When you're writing your application, let your passion for branding and marketing shine through. We want to see how you connect with our brand values and how you can bring that energy to the role.
Tailor Your Experience: Make sure to highlight your relevant experience in brand marketing, especially within a European context. We love seeing how your past roles have prepared you for this hands-on leadership position.
Be Data-Driven: Since this role involves analysing campaign performance, don’t forget to mention your analytical skills. Share examples of how you've used data to drive decisions and improve marketing strategies in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at The Branding Journal
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand identity and values. Understand their market position and recent campaigns. This will help you articulate how your vision aligns with theirs and demonstrate your commitment to being a guardian of their brand.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed and executed successful marketing strategies in the past. Highlight your experience with omnichannel approaches and how you've driven growth across different product categories. Be ready to share metrics that showcase your impact.
✨Demonstrate Leadership Skills
As this role involves managing teams, be prepared to talk about your leadership style. Share stories about how you've mentored team members and fostered a high-performance culture. Discuss how you handle challenges and motivate your team to achieve goals.
✨Engage with Data-Driven Insights
Since the role requires strong analytical skills, come equipped with examples of how you've used data to inform marketing decisions. Discuss how you've monitored KPIs and adjusted strategies based on campaign performance. This shows you're not just creative but also results-oriented.
