At a Glance
- Tasks: Lead global brand strategies for our Weed Control portfolio and drive impactful marketing campaigns.
- Company: Join Syngenta, a leader in sustainable agriculture and crop protection solutions.
- Benefits: Enjoy a competitive benefits package, including generous holidays and remote work options.
- Other info: Work in a dynamic, international environment with opportunities for professional growth.
- Why this job: Make a real impact in global agriculture while shaping brand narratives and strategies.
- Qualifications: 8+ years in brand management with strong collaboration skills and a customer-focused mindset.
The predicted salary is between 36000 - 60000 € per year.
At Syngenta Crop Protection, we are pioneering solutions that safeguard global food security while championing sustainable agriculture. As a world market leader headquartered in Switzerland, we empower farmers with innovative crop protection technologies that defend against nature's toughest challenges.
At Syngenta, our goal is to build the most collaborative and trustworthy team in agriculture, providing top-quality seeds and innovative crop protection solutions that improve farmers' success. To support this mission, Syngenta’s Global Digital Marketing Team is seeking a Global Brand Manager in Spain or the UK. This role will lead brand development and excellence across our Weed Control portfolio by providing strategic leadership for global brand positioning.
You will be responsible for developing and executing comprehensive global brand strategies, frameworks, and 360° launch campaigns that strengthen brand equity and drive measurable business results. Working with a high degree of autonomy, you will influence cross-functional teams across Technical, Regulatory, R&D, and Commercial functions, embedding brand strategy and customer insights into critical business decisions.
This role offers the opportunity to shape how brands evolve throughout the product lifecycle while championing branding as a core strategic capability within a global, innovation-driven organization.
Accountabilities:- Brand Strategy & Leadership: Develop and steward global brand strategies across the Weed Control portfolio, ensuring consistent brand equity growth and alignment with commercial objectives. Drive global positioning and value propositions for all NPIs, independently shaping brand direction for measurable market impact. Champion branding as a strategic capability, fostering cross-functional understanding and brand-led decision-making.
- Budget & Performance Management: Manage annual global brand budget, establishing investment priorities, aligning spend with regional needs, tracking ROI, and providing quarterly performance updates. Monitor brand performance using global metrics to optimize positioning, strengthen equity, and recommend strategic enhancements.
- Cross-Functional Influence & Collaboration: Embed brand strategy and customer insights into cross-functional decision-making across AIM teams, Marketing, and Regional/Market teams. Partner with Technical, Regulatory, and R&D teams to translate complex scientific information into compelling brand narratives. Guide regional and market teams to ensure consistent localization and execution of global brand strategies.
- Brand Governance: Oversee global brand governance, ensuring adherence to brand frameworks, messaging, and portfolio architecture across all markets. Lead development and execution of high-impact 360° launch campaigns with consistent global implementation.
- 8+ years of experience in brand management or marketing leadership in fast-moving, technical B2B industries (crop protection, agriculture technology, or chemical sectors preferred).
- Bachelor's or Master's degree in Marketing, Communications, Business Administration, or related field.
- Proven track record leading global/regional brand strategies and product launches (NPIs) from concept through commercialization.
- Strong cross-functional collaboration skills, working effectively with R&D, Technical, Regulatory, Commercial, and Supply Chain teams.
- Demonstrated ability to influence and align senior stakeholders without direct authority, including executive leadership and regional managers.
- Hands-on experience with brand governance, positioning, and messaging frameworks across global markets.
- Excellent organizational and communication skills: ability to manage multiple projects under pressure, convey complex information clearly, and facilitate dialogue across diverse audiences.
- Customer-focused, decisive, and team-oriented with proven ability to work effectively in matrix environments.
- Experience in sustainability-focused product categories or managing sustainability messaging.
- Digital marketing experience in technical sectors.
- Experience managing multi-market launch campaigns across diverse regulatory environments.
- Familiarity with agronomic principles, weed resistance trends, or crop protection technologies.
- Innovative mindset with track record of generating creative solutions, challenging the status quo, and pushing boundaries.
- Proactive approach with quick learning ability and adaptability to changing market dynamics.
- Additional language skills beyond English.
Remote working allowed within the country. What We Offer? Extensive benefits package including a generous pension scheme, bonus scheme, private medical & life insurance. Up to 31.5 days annual holiday. We offer a position which contributes to valuable and impactful work in a stimulating and international environment. Learning culture and wide range of training options.
Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.
Global Brand Manager (Weed Control Portfolio) employer: The Branding Journal
At Syngenta Crop Protection, we pride ourselves on being an exceptional employer, offering a collaborative and innovative work culture that empowers our employees to make a meaningful impact in sustainable agriculture. With extensive benefits including a generous pension scheme, private medical insurance, and a commitment to employee growth through a wide range of training options, we provide a stimulating environment for professionals to thrive. Join us in Spain or the UK, where you can lead brand strategies that shape the future of crop protection while enjoying the flexibility of remote working.
StudySmarter Expert Advice🤫
We think this is how you could land Global Brand Manager (Weed Control Portfolio)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their brand values and be ready to discuss how your experience aligns with their mission. Show them you're not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about your skills and what you bring to the table. A confident and concise introduction can make a lasting impression during networking events or interviews.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our team at Syngenta.
We think you need these skills to ace Global Brand Manager (Weed Control Portfolio)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Global Brand Manager role. Highlight your experience in brand management, especially in fast-moving technical sectors like crop protection or agriculture technology. We want to see how your skills align with our mission!
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you’ve driven brand strategies and product launches in the past. This will help us understand the impact you've made in previous roles.
Be Authentic:Let your personality shine through in your application. We value authenticity and want to get a sense of who you are beyond your professional experience. Share your passion for sustainable agriculture and how it aligns with our goals at Syngenta.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details about the role and our company culture there!
How to prepare for a job interview at The Branding Journal
✨Know Your Brand Inside Out
Before the interview, dive deep into Syngenta's Weed Control portfolio. Understand their brand strategies, recent campaigns, and how they position themselves in the market. This knowledge will help you demonstrate your passion for the role and show that you're ready to contribute from day one.
✨Showcase Your Cross-Functional Skills
Given the collaborative nature of the role, be prepared to discuss your experience working with diverse teams. Share specific examples of how you've influenced stakeholders across Technical, Regulatory, and R&D functions. Highlighting these experiences will show that you can navigate complex environments effectively.
✨Prepare for Strategic Questions
Expect questions about brand strategy and performance management. Think about how you've developed and executed brand strategies in the past. Be ready to discuss metrics you've used to track success and how you've adjusted strategies based on performance data.
✨Emphasise Your Innovative Mindset
Syngenta values creativity and innovation, so come prepared with examples of how you've challenged the status quo in previous roles. Discuss any sustainability-focused initiatives you've led or contributed to, as this aligns with their mission and will set you apart as a candidate.
