At a Glance
- Tasks: Create stunning brand identities and visual assets for innovative projects.
- Company: Join Mindrift, a platform connecting specialists with cutting-edge tech projects.
- Benefits: Flexible freelance role with competitive pay up to $50 per hour.
- Other info: Work remotely, on your own schedule, with opportunities for growth.
- Why this job: Make your mark by shaping modern brands and enhancing their visual presence.
- Qualifications: 2+ years in brand design; strong portfolio showcasing your creative flair.
The predicted salary is between 50 - 50 £ per hour.
Mindrift is looking for a highly skilled Brand Designer to join the Tendem project (https://tendem.ai/) and create strong visual identities for real-world brands and products. In this role, you will apply your expertise in brand strategy, visual identity, and design systems to create cohesive, modern, and impactful brand assets. This part-time remote opportunity is ideal for creative professionals with hands-on experience in brand asset creation, visual identity development, and maintaining brand consistency.
What We Do
The Mindrift platform connects specialists with innovative technology projects. Our mission is to help develop high-quality AI technologies by combining real-world expertise from professionals across the globe with advanced AI development efforts.
About the Role
This is a freelance role for a Tendem project. As a Brand Designer, your focus will be on brand asset creation, visual identity, and brand consistency. We need a core specialist dedicated to building a strong visual foundation. You will serve as the architect of the brand identity, modernizing aesthetics and ensuring that all visual touchpoints look cohesive across various mediums using industry-standard design tools.
Key Responsibilities
- Develop foundational brand assets, including logos, complete visual identities, and comprehensive color schemes.
- Create, systematically organize, and deliver necessary variations of core brand elements.
- Act as the strict gatekeeper for brand consistency across all internal and external materials, including pitch decks and social media kits.
- Build scalable, long-lasting visual systems that align with modern design standards.
- Enforce design quality through cross-platform validation, ensuring brand aesthetics translate flawlessly across both digital and print mediums.
How to get started
Apply, pass qualification(s), and start contributing to projects aligned with your expertise — on your own schedule.
Educational qualifications
At least 2 years of relevant experience in brand design, graphic design, art direction, or visual communications is desirable. Bachelor’s or Master’s Degree in Graphic Design, Visual Arts, Communication Design, or related creative fields is a plus.
Academic and/or Professional Experience
Candidates must have a strong portfolio heavily focused on brand identity creation, logo design, and comprehensive brand guidelines. We are looking for specialists with a deep understanding of how core branding translates seamlessly across different digital and print mediums. A strategic, detail-obsessed approach and the ability to work independently to build long-lasting visual systems are essential.
Technical Skills (Essential)
- Brand Identity Creation: Expertise in building foundational assets from scratch, including scalable logos, distinct color palettes, and typography systems.
- Design Tools: Deep proficiency with Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma for crafting and managing core design assets.
- Cross-Medium Adaptation: Proven ability to translate brand DNA perfectly across varied formats, from digital social media kits to corporate pitch decks and print materials.
- Brand System Architecture: Strong organizational skills to develop clear brand guidelines, style guides, and structured asset libraries for wider team use.
Additional requirements
- A strategic, detail-obsessed mindset focused on long-term brand equity.
- Strong dedication to visual consistency and functioning as a true brand gatekeeper.
- Self-directed work ethic with the ability to troubleshoot independently and deliver high-quality assets.
- Portfolio showcasing branding work (logos, identity systems, guidelines) must be included in the CV.
- English proficiency: Upper-intermediate (B2) or above (required).
Project time expectations
For this project, tasks are estimated to require around 10–20 hours per week during active phases, based on project requirements. This is an estimate, not a guaranteed workload, and applies only while the project is active.
Compensation
On this project, contributors can earn up to $50 per hour equivalent, depending on their level and pace of contribution. Compensation varies across projects depending on scope, complexity, and required expertise. Please note that other projects on the platform may offer different earning levels based on their requirements.
Freelance Brand Designer employer: The Branding Journal
The Branding Journal is an exceptional employer that fosters a creative and collaborative work culture, allowing you to make a significant impact on the company's visual identity. With a focus on employee growth, we offer autonomy in your role, competitive salaries, and comprehensive benefits, making it an ideal environment for those passionate about design in the tech sector.
StudySmarter Expert Advice🤫
We think this is how you could land Freelance Brand Designer
✨Build a Killer Portfolio
Make sure you have a stunning online portfolio showcasing your best work. Highlight a variety of styles and create case studies for projects that explain your thought process — this will help potential clients see your versatility and creativity!
✨Tap into Design Communities
Get active in online design communities like Behance and Dribbble, or even local meetups. Engaging in conversations, sharing your work, and giving feedback can help you connect with other creatives and potential clients who might be looking for freelance designers!
✨Leverage Social Media
Show off your designs on platforms like Instagram and Twitter! Use relevant hashtags and engage with other graphic designers and brands. This could lead to opportunities where businesses discover you through your posts and reach out for projects.
✨Network Like a Pro
Don't underestimate the power of word-of-mouth. Let friends, family, and previous clients know you're available for freelance work. Sometimes the best gigs come from referrals, so make sure to get your name out there — you never know who might need a designer like you!
We think you need these skills to ace Freelance Brand Designer
Some tips for your application 🫡
Show Off Your Portfolio:As a freelance graphic designer, your portfolio is your biggest selling point. Make sure to showcase a diverse range of work, highlighting not just finished pieces but your design process too. Include case studies that illustrate how your designs solved problems for clients or communities!
Tailor Your CV to Shine:While CVs in graphic design might be less formal, it's crucial to effectively present your skills. Focus on including relevant software proficiencies (like Adobe Creative Suite) and any awards or recognitions you’ve received for your designs. Highlighting your adaptability and unique style can make your CV stand out!
Be Clear About Your Rates:As a freelancer, transparency is key! When applying to The Branding Journal for the Freelance Brand Designer position, be upfront about your rates and what those include—like revisions or additional services. This builds trust and helps potential clients understand what they’re getting for their investment.
Craft a Personalised Cover Letter:A cover letter is your chance to connect with The Branding Journal beyond your designs. Talk about why you’re drawn to their projects and how your freelance work aligns with their vision. This personal touch can make a huge difference in standing out among other applications!
How to prepare for a job interview at The Branding Journal
✨Show Off Your Best Work
As a freelance graphic designer, your portfolio is your superpower. Make sure to curate a selection that showcases your style and versatility—think about what pieces best represent the type of projects you'd want to work on with The Branding Journal. Be prepared to discuss the ideas behind each piece and the tools you used.
✨Know Your Tools Like the Back of Your Hand
Familiarity with design software is crucial, especially programmes like Adobe Creative Suite or other tools relevant to the job. Be ready for some technical questions that may dig into your proficiency—The Branding Journal might want to know how you approach design challenges using specific software.
✨Understand the Client's Vision
Freelancing is all about collaboration, so take some time to research The Branding Journal's past design projects. Understand their branding and design language. During the interview, be prepared to discuss how you can adapt your skills to align with their vision and add value to their team.
✨Pitch Your Unique Value
Freelancing means you’re selling not just your skills, but your unique perspective. When you're chatting with The Branding Journal, clearly convey what sets you apart. Tailor your pitch to illustrate how your background, skills, and experiences can benefit their projects, ensuring they see you as a valuable addition to their creative team.
