At a Glance
- Tasks: Lead brand strategy and create impactful marketing campaigns in the HVAC industry.
- Company: Join Nuaire, a pioneering UK ventilation solutions provider focused on sustainability.
- Benefits: Enjoy 25 days holiday, matched pension contributions, and life assurance.
- Other info: Flexible working options and a commitment to sustainability in a dynamic team.
- Why this job: Be the voice of our brand and drive meaningful change in a growing company.
- Qualifications: Creative mindset with experience in customer-centric campaigns and strong communication skills.
The predicted salary is between 50000 - 65000 £ per year.
Established in 1966, Nuaire is a UK‑based ventilation solutions provider designing and manufacturing products for the domestic, commercial, and industrial construction sectors. Our state‑of‑the‑art facilities in Caerphilly operate with minimal impact on the environment, driven by ambitious targets to drive forward green manufacturing practices. Our exceptional teams apply their first‑class technical, customer service and manufacturing expertise to understand our customers’ needs and solve today’s ventilation challenges. Our loyal and highly skilled workforce is key to our success in delivering clean air, everywhere. Now part of the Genuit Group’s Climate Management Solutions (CMS) business unit, Nuaire has ambitious growth plans.
The Role
Our marketing first approach starts with understanding our customer needs. The Brand Sector Manager is the custodian and champion of the brands, driving clarity and coherence in how the brand is presented and experienced, ensuring it resonates with all our customer types. Reporting into the Product Marketing Manager, this new role is key for the creation and management of our brand positioning, across products and sectors within the HVAC industry. 4 days in the office - 1 optional day WFH 12 Month Fixed Term Contract (Maternity Cover)
Responsibilities
- Own the brand, driving clarity and cohesion across products and sectors
- Translate research insights into actions to create marketing and sales resources, adopting tone of voice and messaging across customer types and sectors, taking the lead on researching and translating value propositions and industry insights and creation and maintenance of the tool kits
- Creation and development of the brands, brand guidelines and brand strategy in line with research findings
- Campaign creation and management, including concepts, agency briefings, creation of resources, assets, digital, social, website, PR, naming protocols, reviewing existing content both online and offline and adapting in line with customer types and sectors
- Drive internal engagement working closely with internal customers, including marketing, product, sales and channel teams to ensure alignment with branding strategic direction and presenting campaigns and tool kits
- Monitor and evaluate success of campaigns, monitoring and optimising brand health and performance across sectors
- Work to strict self‑imposed deadlines and work as part of the marketing team to ensure success
- Create rep/marketing packs with key product information, phrases to ensure a consistent message across sales and marketing
- Consistency of language and terminology
- Owner of CCPI ambiguous terminology across all channels
- Ensure correct sign‑off for competencies
The Person
- Customer centric
- Creative mindset
- Background in creative campaigns
- Multitasking
- Deadline driven
- Articulate both verbal and written
- Curious mindset
- Ability to adopt & refine
- Represent company trademark behaviours
- Ability to translate message into creative content
The Benefits
- 25 days holiday
- Pension contribution matched up to 8%
- Life Assurance 3x base salary
- Genuit share savings scheme
Here at the Genuit Group we recognise and develop the contribution our people make to the Group’s success and are committed to attracting talent from the widest pool. We have a role to play in making the built environment more sustainable, building a low carbon business ourselves as well as delivering sustainable solutions at scale.
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