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- Tasks: Support CRM strategy through email, SMS & push marketing to enhance customer engagement.
- Company: Join a dynamic team in a vibrant Shoreditch office with exciting brands.
- Benefits: Enjoy competitive salary, hybrid working, and 33 days holiday.
- Why this job: Be part of innovative projects and make a real impact on customer experience.
- Qualifications: Experience with email marketing and strong analytical skills required.
- Other info: Collaborative environment with opportunities for growth and learning.
The predicted salary is between 40000 - 50000 ÂŁ per year.
Working as part of the CRM team, you will be supporting the overall CRM strategy for email, SMS & push marketing, customer activation, loyalty and retention by planning, managing and executing key communications. This role reports to the Senior CRM manager and requires working in partnership with key stakeholders towards the vision of growing the brand and creating a best‑in‑class customer experience. We are at a pivotal point in our growth trajectory and have a number of exciting new projects on the roadmap, including launching a new app and integrating a new CRM platform.
What will you be doing?
- Customer Retention Strategy: Responsible for the production and development of emails to increase engagement and revenue generated by using segmentation techniques to produce timely and relevant communications and ensuring tone of voice is appropriate and in line with company objectives. Work with the data analyst to segment the customer database to improve results, retention and ROI for all email, SMS, and push notification marketing strategies. Support the Senior CRM manager and wider team strategy specifically within automations, optimising the series‑based emails (welcome series, abandoned cart, post‑purchase and lapsed buyer). Support and execute a continuous refinement/optimisation of all email communications to maximise engagement and revenue generation whilst meeting brand guidelines. Work closely with merchandising and buying teams to help drive sales promotions and large‑scale campaigns.
- Email Execution: Maintain the CRM marketing calendar and execute production schedule to ensure timely delivery of communications. Line management of one CRM assistant. Develop, execute and optimise email marketing campaigns to drive customer acquisition, retention, and engagement. Monitor and analyse email campaign performance, run A/B tests to improve results, and provide regular reports. Draft, design & deliver engaging BAU emails in collaboration with the content, copy and buying teams. Ensure emails are delivered on time, to a defined segmented audience, following email best practice. Become and/or act as a subject‑matter expert within the business for email marketing and marketing automation.
- Reporting: Support the data team with the production of weekly, monthly and quarterly customer dashboard reporting, ensuring correct interpretation for all recipients. Help with the delivery of all post‑campaign analysis against KPI targets to support ongoing CRM understanding and development.
What You’ll Bring...
- Naturally curious to stay on top of the latest trends within CRM and AI.
- Customer‑centric – all decisions should be made with the customer in mind.
- Experience working with an Email service provider.
- Outstanding execution skills with strong attention to detail.
- Good work planning and time management skills; an ability to prioritise and work to tight deadlines in a fast‑paced, evolving environment.
- Excellent communication skills and experience working with multiple teams, with an ability to influence and gain buy‑in to proposals.
- Data‑driven with strong analytical capabilities.
- A good understanding of the marketing funnel, digital targeting tactics and digital attribution.
- Team player, with strong collaborations skills.
- Ability to craft comprehensive briefs to effectively communicate email campaign requirements to content, copy and wider business teams.
Benefits:
- A modern, energetic, dynamic, and sociable office based in London’s Shoreditch.
- The opportunity to work on some exciting brands supported by an inspiring and friendly team of people.
- Competitive salary.
- Hybrid working (3 days per week in our dog‑friendly head office) Mon to Fri 9.00 to 5.30pm.
- 33 days holiday.
Senior CRM Executive in London employer: The BrandAlley Group
Contact Detail:
The BrandAlley Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the CRM field on LinkedIn or at industry events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio of your best email campaigns and marketing strategies. This visual proof can really make you stand out during interviews.
✨Tip Number 3
Prepare for those tricky interview questions! Think about how you've used data to drive customer engagement and retention. We want to hear your success stories!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Senior CRM Executive in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior CRM Executive role. Highlight your experience with email marketing, customer retention strategies, and any relevant tools you've used. We want to see how your skills align with our CRM goals!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM and how you can contribute to our team. Be sure to mention specific projects or experiences that relate to the job description.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to highlight your analytical capabilities. Share examples of how you've used data to drive decisions in past roles, especially in email marketing campaigns.
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to keep track of your application status. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at The BrandAlley Group
✨Know Your CRM Inside Out
Before the interview, make sure you brush up on your knowledge of CRM strategies, especially around email, SMS, and push marketing. Familiarise yourself with segmentation techniques and how they can enhance customer engagement. This will show that you're not just interested in the role but also passionate about the field.
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with data analysis and how you've used it to drive results in previous roles. Bring examples of A/B tests you've run or reports you've created that led to actionable insights. This will demonstrate your data-driven approach and ability to optimise campaigns effectively.
✨Communicate Like a Pro
Since this role involves working closely with various teams, practice articulating your ideas clearly and confidently. Think of examples where you've influenced stakeholders or collaborated on projects. Good communication skills are key, so be ready to showcase your ability to work well with others.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, like improving a low-performing email campaign or managing tight deadlines. Prepare structured responses using the STAR method (Situation, Task, Action, Result) to illustrate your problem-solving skills and adaptability in a fast-paced environment.