At a Glance
- Tasks: Lead website development and optimisation to enhance user engagement and conversion.
- Company: A dynamic charity focused on making a difference through digital innovation.
- Benefits: 12-month fixed-term contract with opportunities for professional growth and collaboration.
- Other info: Join a passionate team dedicated to using technology for social good.
- Why this job: Make a real impact by improving user experience and driving engagement for a worthy cause.
- Qualifications: Experience in website management, SEO, and strong communication skills required.
As our Website Manager, you’ll help accelerate our work by championing the use of our website as a key channel in The Charity. You’ll lead on development and optimisation so that it can support acquisition, engagement, conversion and retention of users across Fundraising, Support, Policy and Research. Overseeing the work of a small team, you'll manage a programme of user experience and conversion rate optimisation work, plan and analyse user journeys and web personalisation, and devise and execute our SEO strategy. Your friendly personality will enable you to build strong relationships with your colleagues across The Charity so you can work together to ensure our content and user experience are well optimised and delivering those all-important results. You’ll be a valued member of our Marketing team, made up of technical experts who make sure all our community receive the very best experience and support.
If you think you are the right match for the following opportunity, apply after reading the complete description.
WHO WE'RE LOOKING FOR:
A skilled communicator, with strong project management skills, you’ll be the trusted voice of the website across the Charity. Your in-depth experience of developing and optimising a website using evidence from multiple sources, including Google Analytics (GA4), Google Tag Manager, server side tracking and audience/UX research will enable you to thrive in this role. You’ll feel at home working with our wonderful team of marketers, fundraisers and other content owners to define development requirements, and enjoy working with technical experts (in and out of house) to implement those requirements. With a creative mind and the ability to think outside the box, you’ll understand what it takes to deliver success and be passionate about doing so. Your natural curiosity will inspire you to develop your skills, enabling you to keep us at the forefront of new technologies, and ways to improve UX and SEO.
KEY ACCOUNTABILITIES:
- Strategic development of our websites to fulfil The Charity’s needs and objectives
- Use a range of tools and platforms to perform regular analysis of website performance, producing reports and using key insights to improve user experience, conversion rates, and influence wider activity
- Own the website KPIs, reporting regularly against them and providing insight on what success looks like and how we achieve it
- Work across The Charity to develop website elements of multichannel user journeys and campaigns to convert and retain users from key priority audiences
- Develop, manage and oversee an SEO and link building strategy that improves website health and attracts relevant traffic in order to support user acquisition targets
- Use website personalisation and multivariant testing plans to improve conversion rates
- Work with our marketing, social media and journey/automation teams to ensure an integrated channel approach
- Work collaboratively with other teams to train on content delivery best practice – including the use of WordPress
- Lead on management of external partners and agencies – translating internal requirements into actionable briefs
- Be the day-to-day contact for all agency liaison, overseeing scheduled retainer time or projects and prioritising work as required to meet organisational needs
- Work with the Development team to ensure our websites and microsites are fully integrated with Salesforce CRM
- Review new technologies and keep The Charity at the forefront of developments in digital support
Website Manager - 12 Month FTC in Fleet employer: The Brain Tumour Charity
As a Website Manager at The Charity, you will join a dynamic and supportive team dedicated to making a meaningful impact. Our inclusive work culture fosters collaboration and innovation, providing ample opportunities for professional growth and development. Located in a vibrant community, we offer a range of benefits that prioritise employee well-being, ensuring you feel valued and empowered to excel in your role.
StudySmarter Expert Advice🤫
We think this is how you could land Website Manager - 12 Month FTC in Fleet
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Website Manager - 12 Month FTC in Fleet
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at The Brain Tumour Charity from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at The Brain Tumour Charity specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at The Brain Tumour Charity
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at The Brain Tumour Charity, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show The Brain Tumour Charity you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure The Brain Tumour Charity that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for The Brain Tumour Charity, so think on your feet and don't hesitate to showcase your creativity!
