Head of Marketing, Audiences and Engagement
Head of Marketing, Audiences and Engagement

Head of Marketing, Audiences and Engagement

Barnard Castle Full-Time 40000 - 56000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead marketing and audience engagement strategies at a top cultural venue.
  • Company: Join The Bowes Museum, a leading North cultural venue with world-class collections.
  • Benefits: Enjoy a permanent contract with a competitive salary and a vibrant work environment.
  • Why this job: Be part of a transformative journey, shaping cultural experiences for diverse audiences.
  • Qualifications: Seeking experienced communicators with strong leadership and staff management skills.
  • Other info: We value diversity and encourage applications from underrepresented groups.

The predicted salary is between 40000 - 56000 £ per year.

Hours:  37 hours p/w Contract type:  Permanent Salary:  Â£40,000 Closing date:  5pm, Monday 13 January 2024 Interview date:  Monday 20 January 2024 The Bowes Museum is embarking on a transformative journey with exciting changes, significant investment, and a bold new vision. As one of the North’s leading cultural venues, we aim to redefine our role as a future-thinking museum of artists, designers, and makers. With world-class collections, an inspiring exhibition programme, and stunning outdoor spaces, we are committed to creating vibrant cultural experiences for diverse audiences. We seek an experienced and dynamic Head of Marketing, Engagement, and Audiences to join our leadership team. This new role is pivotal in advancing our audience engagement and marketing strategies. You will lead the development and implementation of comprehensive audience and stakeholder engagement plans, ensuring our vision and mission resonate regionally and nationally. As an experienced communicator who is passionate about engaging audiences and has strong staff management and leadership skills, you will lead on visitor experience, using insights to inform strategies and improve the visitor journey. You’ll bring a collaborative approach to internal and external partnerships, working collaboratively with teams across the museum while overseeing the Museum’s marketing, communications, and brand development to ensure vibrant and relevant content across all channels. We are an equal-opportunity employer. Diversity within our workforce, programmes, and approaches is crucial to our mission of being equitable, sustainable, and relevant. We want everyone to feel welcome. Therefore, we particularly welcome applications from candidates underrepresented at The Bowes Museum and within the heritage sector, including, but not exclusively, those who identify as global majority and/or disabled.

Head of Marketing, Audiences and Engagement employer: The Bowes Museum

The Bowes Museum is an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. With a commitment to diversity and inclusion, we provide meaningful opportunities for professional growth and development within the arts and heritage sector. Join us in our transformative journey as we redefine cultural experiences and engage with diverse audiences in a stunning location.
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Contact Detail:

The Bowes Museum Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Marketing, Audiences and Engagement

✨Tip Number 1

Familiarize yourself with The Bowes Museum's current marketing strategies and audience engagement initiatives. Understanding their existing approach will help you identify areas for improvement and demonstrate your knowledge during the interview.

✨Tip Number 2

Network with professionals in the cultural sector, especially those who have experience in audience engagement and marketing. Building connections can provide valuable insights and potentially lead to referrals or recommendations.

✨Tip Number 3

Prepare to discuss specific examples of successful audience engagement campaigns you've led in the past. Highlighting measurable outcomes will showcase your ability to drive results and align with the museum's vision.

✨Tip Number 4

Research trends in the cultural sector related to audience engagement and marketing. Being knowledgeable about current best practices will position you as a forward-thinking candidate who can contribute to the museum's transformative journey.

We think you need these skills to ace Head of Marketing, Audiences and Engagement

Strategic Marketing Planning
Audience Engagement Strategies
Leadership and Staff Management
Communication Skills
Stakeholder Relationship Management
Data-Driven Decision Making
Visitor Experience Enhancement
Brand Development
Collaborative Teamwork
Content Creation and Management
Project Management
Analytical Skills
Creativity and Innovation
Understanding of Cultural Sector

Some tips for your application 🫡

Understand the Role: Take the time to thoroughly read the job description for the Head of Marketing, Audiences and Engagement position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.

Craft a Tailored CV: Ensure your CV highlights relevant experience in marketing, audience engagement, and leadership. Use specific examples that demonstrate your ability to develop and implement strategies that resonate with diverse audiences.

Write a Compelling Cover Letter: In your cover letter, express your passion for engaging audiences and your vision for the role. Mention your collaborative approach and how you plan to enhance visitor experiences at The Bowes Museum.

Highlight Diversity Commitment: Since The Bowes Museum values diversity, make sure to mention any relevant experiences or initiatives that demonstrate your commitment to equity and inclusion within your application.

How to prepare for a job interview at The Bowes Museum

✨Show Your Passion for Audience Engagement

Make sure to express your enthusiasm for engaging diverse audiences. Share specific examples of how you've successfully connected with different groups in previous roles, and discuss your vision for enhancing audience experiences at The Bowes Museum.

✨Demonstrate Leadership Skills

Prepare to discuss your leadership style and how you manage teams effectively. Highlight instances where you've led marketing initiatives or projects, focusing on collaboration and achieving results through teamwork.

✨Understand the Museum's Vision

Research The Bowes Museum's current initiatives and future plans. Be ready to articulate how your marketing strategies can align with their transformative journey and contribute to their mission of creating vibrant cultural experiences.

✨Prepare Insight-Driven Strategies

Be prepared to discuss how you use data and insights to inform your marketing strategies. Share examples of how you've improved visitor experiences based on feedback and analytics, showcasing your ability to adapt and innovate.

Head of Marketing, Audiences and Engagement
The Bowes Museum
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  • Head of Marketing, Audiences and Engagement

    Barnard Castle
    Full-Time
    40000 - 56000 £ / year (est.)

    Application deadline: 2026-12-21

  • T

    The Bowes Museum

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