Senior Marketing Manager (hybrid working) in London

London | LisbonWho We AreBoston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.To succeed, organizations must blend digital and human capabilities. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. What You'll DoAs Global Marketing Manager for BCG's Health Care Practice Area (HCPA), you will strengthen BCG's position as a leading adviser to health care organisations globally by:Managing high-quality content and thought leadership, and its amplification through integrated marketing campaignsDeveloping strategic events that create client engagement opportunities and showcase our points of viewEvolving client relationship programmes for more targeted, personal engagementWorking with experts to build their external visibility and strengthen the HCPA's market positionPlanning and managing HCPA marketing activity — measurement, budgets, resourcing — and finding ways AI can improve marketing efficiency and effectivenessThis is a hands-on role combining strategy with delivery. You will partner with HCPA leadership, sector and topic leaders, subject matter experts, and global/local Marketing & Communications (M&C) teams to identify what matters most to clients and bring BCG's perspectives to market. Content and Thought LeadershipPartner with HCPA leaders and authors to develop compelling, differentiated publications on complex health care and business topics that build BCG's reputation with senior audiencesHelp drive the content agenda, balancing breadth with focused investment in priority themesOwn communications plans for priority publications, shaping activation across bcg.com, digital, media, social, leadership communications, strategic events, and partnerships to maximise reach and business impactUphold and evolve publishing governance in line with BCG standards protecting the firm's brand and reputationStrategy and CampaignsHelp shape and deliver the HCPA marketing plan, translating priorities into integrated activity across channelsLead end-to-end campaign delivery: brief, audience definition, channel planning, execution, amplification, measurementBring market intelligence to identify white space and inform positioningConnect HCPA priorities with BCG's broader marketing organisation and campaignsChallenge established ways of working to increase impact, efficiency or distinctivenessClient Engagement and Relationship MarketingEvolve the HCPA's client relationship programme for more targeted, personalised engagement with priority clients and audiencesBring content, thought leadership, campaigns, events, and other marketing activity to named clients, ensuring engagement builds over timeHelp teams get more value from existing marketing investmentsWork with other BCG practices to bring relevant expertise into HCPA client engagementExpertise Positioning and Brand BuildingStrengthen experts' external profiles and identify opportunities to share their and our perspectivesCoordinate media engagement, positioning partners around relevant topics working with M&C colleaguesEvaluate speaking opportunities — panels, roundtables, podcasts — for visibility with priority audiencesConnect profiling activity with wider campaigns and market prioritiesSupport partners with briefing materials for external engagementsMarketing Planning, Management and AI EnablementSupport planning of marketing activity — measurement, budgets, resources, timelinesIdentify and implement AI opportunities to improve marketing effectiveness and efficiencyUndertake other marketing tasks as requiredYou're Good AtConnecting business priorities with practical, creative marketingTranslating complex challenges into clear priorities and compelling narrativesMoving comfortably between strategic thinking and hands-on deliverySpotting market opportunities and moving quickly to capitalise on themTaking a brief and getting on with it — making sensible judgement calls without every detail spelled outWorking proactively and independently, knowing when to seek input or flag issuesBuilding trusted relationships with senior colleagues and influencing through quality of thinkingUsing data and insights to assess effectiveness and improve future activityStaying organised and adaptable in a fast-moving global matrix, with curiosity about new tools and AIWhat You'll BringBachelor's degree or equivalent5-8 years' experience in marketing, communications, campaigns, strategic marketing, or publishingExperience delivering integrated marketing/go-to-market programmes supporting business priorities, thought leadership and audience engagementWorking knowledge across earned, owned, and paid marketing (specialism not required, but an integrated perspective is)Strong skills turning complex subject matter into clear narrativesB2B, consulting, professional services or Health Care experience highly desirableExperience working with senior stakeholders in a complex, matrixed organisationExperience managing cross-functional projects, moving between planning and hands-on executionConfidence operating where the path forward is not always fully definedStrong written communication, storytelling and presentation skills for specialist and non-specialist audiencesGenuine interest in AI and its impact on marketing — hands-on experience helpful but curiosity matters moreProficiency with PowerPoint and Excel; Salesforce Marketing Cloud, Wrike, Power BI, Tableau, Sprinklr, Signal AI) helpful but not essentialInterest in Health Care, and the curiosity to build knowledge of HCPA's sectors, topics, clients and competitive landscapeProfessional, adaptable, and collaborative approach, suited to a fast-moving global environmentWho You'll Work WithYou will sit within the Global Health Care Practice Area marketing team, working closely with HCPA leadership and colleagues across BCG's global M&C organisation — including campaigns, digital, media relations, social, web, editorial and leadership communications, plus regional and local marketing teams. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws. BCG is an E - Verify Employer. Job SummaryJob number: 59065Profession: Marketing and Communications