Global Marketing Senior Director – Content Discoverability in London

Locations: Lisbon | LondonWho We AreBoston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.What You'll DoBCG is transforming how we build our brand, engage clients and talent, and leverage data, AI, and digital channels to drive commercial impact at scale. Central to this ambition is how the world finds, evaluates, and engages with BCG — whether through our website, traditional search, or the rapidly growing ecosystem of AI-powered discovery tools such as ChatGPT, Perplexity, and generative search features embedded across Google and Bing.As the Web & Content Discoverability Senior Director, you will own the full stack that makes BCG's thought leadership and commercial content visible, credible, and authoritative across every discovery surface. This is a senior leadership role spanning multiple disciplines — with direct accountability for the teams, technology, and governance that underpin all of it.This role sits at the intersection of editorial strategy, digital product, and marketing technology. You will report into the head of Digital Marketing and Executive Director and partner closely with our editorial, marketing, and engineering teams to ensure that what BCG publishes reaches the audiences who need it — and that BCG is consistently surfaced and cited as a leading voice across both traditional and AI-driven search.Your responsibilities will include:Own the strategic roadmap for BCG.com, including site architecture, information hierarchy, tagging models, and technical performance — proactively evolving capabilities to match market trends and search algorithm changesDefine and own BCG's end-to-end content discoverability strategy, spanning traditional SEO, emerging LLM-based Generative Engine Optimization (GEO), and the underlying tech infrastructureServe as the internal authority on emerging discovery technologies, including LLM citation patterns, AI overviews, and zero-click search trendsLead a globally dispersed team across multiple digital disciplines — setting direction, developing talent, and building a high-performing, psychologically safe team cultureOwn and steward a multi-million dollar annual budget, ensuring spend is aligned to strategy and delivering measurable returnsEnsure content discoverability governance frameworks, standards, and playbooks are adopted across the organizationDefine and track KPIs that connect discoverability performance to commercial outcomes — reporting regularly to senior marketing leadershipSteer functional teams in overseeing and optimizing web development and publishing workflows, coordinating with Product Owners and engineering to optimize enabling technologiesYOU’RE GOOD ATAligning stakeholders around a shared discoverability vision and holding the line on quality and strategic focus under competing prioritiesTranslating technical SEO concepts and AI-driven search mechanics into plain language that resonates with author teams, editors, senior leaders, and everyone in betweenEngaging senior marketing stakeholders and advising ensuring discoverability roadmap is comprehensive and aligned to business valueAligning multiple Product Owners and functional teams toward a shared goal, while navigating complex organizational structures and dependenciesBalancing assertiveness and empathy to influence senior stakeholders across a variety of backgroundsBuilding strong interpersonal relationships and coordinating across a matrixed organizationProactively challenging the status quo and suggesting improvements, while inspiring positive collaboration among team members and stakeholdersFostering a high-performing, psychologically safe culture rooted in continuous learning and developmentWhat You'll Bring15+ years of experience in SEO, web content marketing, and/or digital marketing, with 5+ years in a senior leadership roleDemonstrated success owning and scaling digital marketing programs, especially on website evolution, content optimization and searchDeep expertise in technical SEO, content optimisation, structured data, and search algorithm dynamicsProven track record developing Generative Engine Optimisation (GEO) strategies, with working knowledge of how LLMs surface, cite, and summarise contentStrong analytical proficiency with tools such as Google Search Console, SEMrush, HubSpot, or equivalent platformsExperience in global, matrixed organizations (experience in professional services/consulting preferred)Experience building, managing, and developing high-performing specialist teams across functional and technical domainsDemonstrated expertise in product management, managing scrum a plusExceptional written and verbal communication skills, with the ability to influence senior stakeholders and present complex insights with clarityWho You'll Work WithGlobal Chief Marketing Officer and broader Marketing & Communications Leaders, Global Digital Marketing Executive Director, Global Editor in Chief and editorial teams, Global Campaigns Senior Directors and team, Practice Areas Leads and teams, Marketing & Communications Technical Area Lead, Product Owners and engineering squads, Global Marketing Data & Analytics Lead and team, Leads and teams within Digital Marketing and IT.Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws. BCG is an E - Verify Employer. Click here for more information on E-Verify.Job SummaryJob number: 58333Profession: Marketing and Communications