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For Companies At a Glance
- Tasks: Lead employer branding initiatives and create engaging content to attract top talent.
- Company: Join Boston Consulting Group, a pioneer in business strategy and transformation.
- Benefits: Competitive salary, diverse team culture, and opportunities for professional growth.
- Why this job: Make a real impact by shaping BCG's brand and attracting the best talent.
- Qualifications: 5-7 years in employer branding or related fields with strong creative skills.
- Other info: Collaborative environment with global reach and excellent career advancement opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation—inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.
Responsibilities
- As Talent Branding Senior Specialist supporting the EMESA region, you will:
- Employer Branding Support: Act as the primary employer branding advisor for key strategic areas such as BCG’s Lisbon Capability Center, Executive Recruiting, and other Business Services teams across region and world, aligning branding initiatives with regional and global talent needs as well as key stakeholders.
- Creative Content Development: Write and design compelling content for a variety of platforms, showcasing BCG’s culture, people, and opportunities. Projects will include social media campaigns, branded presentations, videos, and recruitment marketing materials.
- Visual Storytelling: Leverage creative tools such as PowerPoint, Canva, Figma, CapCut (or similar) to develop visually engaging assets that reflect our brand voice and resonate with local talent audiences.
- Strategic Campaign Execution: Localize and deliver strategic employer branding campaigns in partnership with global and regional stakeholders.
- Stakeholder Engagement: Partner closely with TA, HR, global branding, and marketing colleagues to ensure initiatives are aligned, impactful, and measurable.
- Performance Insights: Track, analyze, and report on campaign effectiveness, offering recommendations for continuous improvement.
- Cross-Regional Collaboration: Contribute to global employer branding projects, while ensuring EMESA-specific needs are represented and delivered.
Qualifications
- Experience: 5–7 years in employer branding, recruitment marketing, communications, or a related creative field.
- Creative execution skills: Demonstrated expertise in copywriting, storytelling, and design software (PowerPoint, Canva, Figma, Adobe Suite, video-editing tools such as CapCut/Premiere Pro).
- Copywriting excellence: Ability to craft concise, compelling messaging tailored to different talent audiences and platforms.
- Project management: Strong organizational skills with the ability to balance multiple projects and priorities in a fast-paced environment.
- Stakeholder management: Ability to build trust and credibility with diverse internal stakeholders at regional and global levels.
- Collaborative mindset: Comfortable working across virtual, global teams and adapting to different cultural contexts.
- Analytical approach: Proficiency in measuring campaign impact and translating data into actionable insights.
Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws. BCG is an E – Verify Employer. For more information on E-Verify.
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Talent Branding Senior Specialist employer: The Boston Consulting Group GmbH
Contact Detail:
The Boston Consulting Group GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Talent Branding Senior Specialist
✨Tip Number 1
Network like a pro! Reach out to current or former BCG employees on LinkedIn. Ask them about their experiences and any tips they might have for landing a role in talent branding. Personal connections can give you insights that job descriptions just can't.
✨Tip Number 2
Show off your creative side! When you get the chance to interview, bring examples of your work—think presentations, social media campaigns, or any cool content you've created. This is your moment to shine and demonstrate how you can contribute to BCG's employer branding efforts.
✨Tip Number 3
Stay updated on industry trends! Follow BCG and other leading firms on social media to see what they're doing in employer branding. This knowledge will not only help you in interviews but also show your genuine interest in the company and its culture.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining the BCG team. Don’t forget to tailor your application to highlight your skills in copywriting and visual storytelling!
We think you need these skills to ace Talent Branding Senior Specialist
Some tips for your application 🫡
Show Off Your Creativity: As a Talent Branding Senior Specialist, we want to see your creative flair! Use your application to showcase your copywriting and design skills. Whether it's through a unique cover letter or an eye-catching CV, let your personality shine through.
Tailor Your Application: Make sure to tailor your application to reflect the specific requirements of the role. Highlight your experience in employer branding and recruitment marketing, and don’t forget to mention any relevant tools you’ve used like Canva or Figma. We love seeing how you align with our needs!
Be Data-Driven: We appreciate candidates who can measure their impact. If you've tracked campaign effectiveness or analysed performance insights in previous roles, make sure to include that in your application. Show us how you can turn data into actionable insights!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our culture and values!
How to prepare for a job interview at The Boston Consulting Group GmbH
✨Know Your Stuff
Before the interview, dive deep into BCG's values, recent projects, and their approach to employer branding. Familiarise yourself with their culture and how they blend digital and human capabilities. This will help you tailor your responses and show that you're genuinely interested in the company.
✨Showcase Your Creativity
As a Talent Branding Senior Specialist, creativity is key! Prepare examples of your previous work that highlight your skills in copywriting, storytelling, and design. Bring along a portfolio or digital samples that demonstrate your ability to create compelling content and visual storytelling.
✨Engage with Stakeholders
During the interview, be ready to discuss how you've successfully collaborated with various stakeholders in the past. Share specific examples of how you built trust and credibility with internal teams, as this role requires strong stakeholder management skills.
✨Analytical Mindset
BCG values data-driven insights, so be prepared to talk about how you've measured the effectiveness of your campaigns in previous roles. Discuss any tools or methods you've used to track performance and how you've translated data into actionable recommendations for improvement.
