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- Tasks: Lead SEO strategies to boost BCG's online visibility and organic traffic.
- Company: Join Boston Consulting Group, a pioneer in business strategy since 1963, driving transformation globally.
- Benefits: Enjoy a collaborative work culture, professional growth opportunities, and a commitment to diversity and inclusion.
- Why this job: Be at the forefront of digital marketing, shaping SEO strategies that make a real impact.
- Qualifications: 8-10 years in SEO with strong content marketing experience; leadership skills are a must.
- Other info: Work with cutting-edge tools and a diverse team while maintaining high ethical standards.
The predicted salary is between 43200 - 72000 £ per year.
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation— inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change.
As the Senior SEO Marketing Manager at BCG, you will spearhead our SEO program to enhance brand visibility and organic search traffic to bcg.com. You will be responsible for developing and leading a team that implements SEO strategies to expand BCG's competitive keyword footprint. Collaborating closely with our Content Studios and Practice area marketing teams, you'll ensure that SEO best practices are embedded into our web content. Additionally, you’ll work closely with our product squads to optimize and enhance our technical SEO on bcg.com to advance our ambitious digital marketing agenda. You will analyze and interpret data from various SEO tools and platforms to inform your strategies, providing actionable insights and recommendations to stakeholders. Your role will also involve staying abreast of the latest trends and updates in the SEO landscape, ensuring BCG remains at the forefront of digital marketing excellence.
In this role, you can expect:
- Building and executing comprehensive SEO strategies that drive measurable results
- Collaborating with our product development teams and SEO agency to roadmap and implement technical SEO advancements on bcg.com
- Providing strategic guidance and recommendations on SEO challenges and opportunities
- Managing our enterprise SEO tool and relationships
- Leading and coaching teams of SEO specialists and contractors
- Conducting in-depth keyword research, technical audits, and competitive analysis
- Telling a story with data and utilizing analytics tools to track performance, generate insights, and report on KPIs
- Communicating complex SEO concepts and strategies to non-technical stakeholders
- Cross-functional collaboration with content teams, writers, editors, and digital content project managers to ensure SEO best practices are integrated into the content development process
- Keeping up-to-date with external market trends and integrating new SEO technologies and methodologies
- Applying structured problem-solving and critical thinking to identify and resolve SEO challenges
You show up as a strong leader and mentor across the teams by demonstrating clear and concise verbal communications and leading conversations and meetings effectively. You modulate communications to audience and context while influencing perspective thoughtfully. You balance individual, team, and network responsibilities and strike an appropriate balance of team empowerment and managerial direction – positioned as a trusted consultant across channel teams.
What You'll Bring:
- 8 to 10 years of experience in SEO, with a strong emphasis on content marketing strategies.
- Experience managing a small team of direct reports
- A bachelor's degree in marketing, communications, or related field
- A proven track record of driving SEO success in a commercial B2B environment.
- Experience with SEMrush, Moz, Ahrefs, and similar platforms.
- Experience with enterprise SEO tools (BrightEdge, Conductor, SEOclarity, etc.), a plus.
- Experience with site crawlers (Screaming Frog, Sitebulb, Deepcrawl, Lumar, etc.)
- Experience with Google Search Console.
- Familiarity with international SEO and/or marketing to audiences in regions outside of the U.S.
- Strong analytical skills and experience with Adobe Analytics.
- Excellent communication and presentation skills, including the ability to create clear and informative presentations.
- Demonstrated ability to manage complex projects, adjust priorities, and deliver high-quality output under tight deadlines.
- Proven ability to work effectively with diverse teams and build strong relationships across functions and geographies.
- Commitment to maintaining high ethical standards and fostering an inclusive work environment.
Senior Search Marketing Manager employer: The Boston Consulting Group GmbH
Contact Detail:
The Boston Consulting Group GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Search Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest SEO trends and tools, especially those mentioned in the job description like SEMrush and Google Search Console. This knowledge will not only help you in interviews but also demonstrate your commitment to staying current in the field.
✨Tip Number 2
Prepare to discuss specific SEO strategies you've implemented in previous roles. Be ready to share measurable results and how these strategies contributed to business growth, as this aligns perfectly with BCG's focus on driving bottom-line impact.
✨Tip Number 3
Showcase your leadership skills by preparing examples of how you've successfully managed teams or projects. BCG values strong leaders, so highlighting your ability to mentor and guide others will set you apart from other candidates.
✨Tip Number 4
Network with professionals in the SEO and digital marketing space, particularly those who have experience in B2B environments. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could enhance your application.
We think you need these skills to ace Senior Search Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 8 to 10 years of SEO experience, particularly in content marketing strategies. Include specific examples of how you've driven SEO success in a B2B environment.
Craft a Compelling Cover Letter: In your cover letter, emphasise your leadership skills and experience managing teams. Discuss your familiarity with tools like SEMrush, Moz, and Google Search Console, and how you can apply these to enhance BCG's SEO strategies.
Showcase Analytical Skills: Provide examples of how you've used analytics tools, such as Adobe Analytics, to track performance and generate insights. This will demonstrate your ability to tell a story with data, which is crucial for the role.
Highlight Collaboration Experience: Mention any past experiences where you've collaborated with cross-functional teams, especially in integrating SEO best practices into content development. This aligns with BCG's emphasis on teamwork and collaboration.
How to prepare for a job interview at The Boston Consulting Group GmbH
✨Showcase Your SEO Expertise
Be prepared to discuss your extensive experience in SEO, particularly in content marketing strategies. Highlight specific examples of successful campaigns you've led and the measurable results achieved.
✨Demonstrate Leadership Skills
As a Senior Search Marketing Manager, you'll need to lead a team. Share your experiences in managing teams, mentoring individuals, and how you foster collaboration across different functions.
✨Communicate Complex Concepts Clearly
Practice explaining intricate SEO strategies in simple terms. This will be crucial when discussing your approach with non-technical stakeholders, so prepare examples of how you've done this in the past.
✨Stay Updated on SEO Trends
Show your passion for SEO by discussing recent trends or changes in the industry. Mention any new tools or methodologies you've integrated into your work, demonstrating your commitment to staying at the forefront of digital marketing.
