Senior Search Marketing Manager

Senior Search Marketing Manager

London Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead SEO strategies to boost BCG's online visibility and organic traffic.
  • Company: Join Boston Consulting Group, a pioneer in business strategy since 1963, driving transformation globally.
  • Benefits: Enjoy a collaborative work culture, professional growth opportunities, and a commitment to diversity and inclusion.
  • Why this job: Be at the forefront of digital marketing, shaping SEO strategies that make a real impact.
  • Qualifications: 8-10 years in SEO, strong content marketing skills, and experience with analytics tools required.
  • Other info: BCG values ethical standards and offers equal opportunity for all applicants.

The predicted salary is between 43200 - 72000 £ per year.

Who We Are Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive. What You\’ll Do As the Senior SEO Marketing Manager at BCG, you will spearhead our SEO program to enhance brand visibility and organic search traffic to bcg.com. You will be responsible for developing and leading a team that implements SEO strategies to expand BCG\’s competitive keyword footprint. Collaborating closely with our Content Studios and Practice area marketing teams, you\’ll ensure that SEO best practices are embedded into our web content. Additionally, you’ll work closely with our product squads to optimize and enhance our technical SEO on bcg.com to advance our ambitious digital marketing agenda. You will analyze and interpret data from various SEO tools and platforms to inform your strategies, providing actionable insights and recommendations to stakeholders. Your role will also involve staying abreast of the latest trends and updates in the SEO landscape, ensuring BCG remains at the forefront of digital marketing excellence. In this role, you can expect: Building and executing comprehensive SEO strategies that drive measurable results Collaborating with our product development teams and SEO agency to roadmap and implement technical SEO advancements on bcg.com Providing strategic guidance and recommendations on SEO challenges and opportunities Managing our enterprise SEO tool and relationships Leading and coaching teams of SEO specialists and contractors Conducting in-depth keyword research, technical audits, and competitive analysis Telling a story with data and utilizing analytics tools to track performance, generate insights, and report on KPIs Communicating complex SEO concepts and strategies to non-technical stakeholders Cross-functional collaboration with content teams, writers, editors, and digital content project managers to ensure SEO best practices are integrated into the content development process Keeping up-to-date with external market trends and integrating new SEO technologies and methodologies Applying structured problem-solving and critical thinking to identify and resolve SEO challenges You show up as a strong leader and mentor across the teams by demonstrating clear and concise verbal communications and leading conversations and meetings effectively. You modulate communications to audience and context while influencing perspective thoughtfully. You balance individual, team, and network responsibilities and strike an appropriate balance of team empowerment and managerial direction – positioned as a trusted consultant across channel teams. What You\’ll Bring 8 to 10 years of experience in SEO, with a strong emphasis on content marketing strategies. Experience managing small team of direct reports A bachelor\’s degree in marketing, communications, or related field A proven track record of driving SEO success in a commercial B2B environment. Experience with SEMrush, Moz, Ahrefs, and similar platforms. Experience with enterprise SEO tools (BrightEdge, Conductor, SEOclarity, etc.), a plus. Experience with site crawlers (Screaming Frog, Sitebulb, Deepcrawl, Lumar, etc.) Experience with Google Search Console. Familiarity with international SEO and/or marketing to audiences in regions outside of the U.S. Strong analytical skills and experience with Adobe Analytics. Excellent communication and presentation skills, including the ability to create clear and informative presentations. Demonstrated ability to manage complex projects, adjust priorities, and deliver high-quality output under tight deadlines. Proven ability to work effectively with diverse teams and build strong relationships across functions and geographies. Commitment to maintaining high ethical standards and fostering an inclusive work environment. Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws. BCG is an E – Verify Employer. Click here for more information on E-Verify. #J-18808-Ljbffr

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Contact Detail:

The Boston Consulting Group GmbH Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Search Marketing Manager

✨Tip Number 1

Familiarise yourself with BCG's current SEO strategies and recent projects. This will not only help you understand their approach but also allow you to discuss how your experience aligns with their goals during interviews.

✨Tip Number 2

Network with current or former BCG employees on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations for the Senior Search Marketing Manager role.

✨Tip Number 3

Stay updated on the latest trends in SEO and digital marketing. Being able to discuss recent developments or tools in the industry during your interview will demonstrate your passion and commitment to staying at the forefront of SEO practices.

✨Tip Number 4

Prepare to showcase your analytical skills by bringing examples of how you've used data to drive SEO success in previous roles. Highlighting specific metrics and outcomes will help illustrate your impact and suitability for the position.

We think you need these skills to ace Senior Search Marketing Manager

SEO Strategy Development
Keyword Research
Technical SEO
Content Marketing
Data Analysis
Experience with SEO Tools (SEMrush, Moz, Ahrefs)
Enterprise SEO Tools Management (BrightEdge, Conductor)
Site Crawlers Proficiency (Screaming Frog, Sitebulb)
Google Search Console Expertise
International SEO Knowledge
Analytical Skills
Adobe Analytics Experience
Project Management
Excellent Communication Skills
Team Leadership and Mentoring
Cross-Functional Collaboration
Problem-Solving Skills
Presentation Skills
Adaptability to Market Trends

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your 8 to 10 years of SEO experience, particularly in content marketing strategies. Emphasise any leadership roles you've held and the results you've achieved in previous positions.

Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about SEO and how your skills align with BCG's goals. Mention specific tools you've used, like SEMrush or Google Search Console, and how they contributed to your success.

Showcase Analytical Skills: Provide examples of how you've used analytics tools to drive SEO success. Discuss any specific projects where your analytical skills led to measurable improvements in organic search traffic.

Demonstrate Leadership Experience: Highlight your experience managing teams and collaborating with cross-functional groups. Share instances where you mentored others or led projects that required strong communication and problem-solving skills.

How to prepare for a job interview at The Boston Consulting Group GmbH

✨Showcase Your SEO Expertise

Be prepared to discuss your extensive experience in SEO, particularly in content marketing strategies. Highlight specific examples of successful campaigns you've led and the measurable results achieved.

✨Demonstrate Leadership Skills

As a Senior Search Marketing Manager, you'll need to lead a team. Share your experiences in managing teams, mentoring others, and how you foster collaboration across different functions.

✨Communicate Complex Concepts Clearly

Practice explaining intricate SEO strategies in simple terms. This will be crucial when discussing your approach with non-technical stakeholders, so ensure you can convey your ideas effectively.

✨Stay Updated on SEO Trends

Research the latest trends and updates in the SEO landscape before your interview. Being knowledgeable about current best practices and emerging technologies will demonstrate your commitment to staying at the forefront of digital marketing.

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