Global Marketing Senior Manager - People & Organization in London

As a Marketing Senior Manager within BCG's People & Organization Practice Area (PA), you will serve as a strategic marketing leader: shaping the PA's go-to-market narrative, building BCG's external reputation, and partnering closely with PA leadership to advance our position as the preeminent advisor on people and organization topics.

Strategic Leadership & Planning

• Define and lead the annual PA marketing strategy, translating business priorities into a coherent, integrated go-to-market plan.
• Serve as a trusted thought partner to PA leadership, providing market intelligence and strategic counsel to shape positioning decisions.
• Identify competitive white space; proactively propose and pilot new marketing approaches that build PA differentiation.
• Set strategic direction for how BCG POP shows up in the market: thought leadership positioning, client engagement frameworks, SATT programs, in partnership with BCG global marketing and campaign teams.

Thought Leadership & Content Strategy

• Drive the PA's content and editorial agenda, ensuring investments align with priority business themes and target audiences. Own specific topic content pipelines from ideation to execution and launch.
• Partner with Topic Leaders, BCG Institute fellows, and equivalent to develop high-impact IP that advances BCG's reputation with C-suite audiences.
• Champion a clear PA narrative across all content formats: publications, executive briefings, digital assets, and media partnerships.
• Lead prioritization of content investments, balancing breadth of coverage with strategic depth on priority themes with topic leads, program owners, and other key stakeholders.

Market Presence & Campaigns

• Oversee POP's external presence (web, social, media, events, analyst relations) ensuring coherent positioning and consistent brand voice.
• Lead integrated marketing campaigns from planning through execution, measurement, and optimization.
• Architect multi-channel amplification strategies that maximize the reach and business impact of PA thought leadership.
• Establish and monitor performance metrics across marketing initiatives, using data, audience insights, and business outcomes to evaluate effectiveness, optimize investments, and inform future marketing priorities.
• Manage the PA marketing budget with senior director and finance, making data-informed investment decisions and holding accountability for ROI, efficient allocation of resources.

Stakeholder Partnership & Cross-PA Influence

• Act as an effective marketing interface to POP leadership, Partners, and Topic and Offer Managers/Directors, translating business ambitions into actionable plans.
• Lead and mentor more junior team members, providing strategic direction and building their capabilities.
• Drive alignment and share best practices across global marketing teams; influence cross-PA initiatives that raise the bar for the function.
• Represent the PA externally as needed, including engaging media, conference organizers, and strategic partners.

You're Good At

• Setting strategic direction: connecting business priorities and marketing levers into a clear point of view on where and how to win.
• Influencing senior stakeholders: engaging credibly with Partners and senior leaders through substance, data, and executive presence.
• Problem solving with rigor: structuring complex challenges, synthesizing information, identifying root causes, and developing practical, actionable solutions.
• Exercising strong business judgment: understanding how marketing supports practice growth, thought leadership, client engagement, and broader business objectives.
• Navigating complexity and ambiguity: thriving in fast-paced, matrixed environments where the path forward requires independent judgment and adaptability.
• Translating insight into action: turning market signals, competitive dynamics, and business context into clear recommendations and strategic options.
• Leading through others: bringing out the best in colleagues and cross-functional partners through influence, coaching, and collaboration.
• Thinking in systems, supported by AI: designing integrated programs rather than one-off campaigns, with a clear understanding of how channels, audiences, and workflows connect.
• Communicating with impact: delivering clear, persuasive written and verbal communication tailored to the audience and situation.
• Demonstrating tenacity and focus: maintaining momentum through obstacles, balancing competing priorities, and driving initiatives through to successful outcomes.
• Managing trade-offs under pressure: prioritizing effectively, making sound decisions with imperfect information, and maintaining composure in a dynamic environment.

What You’ll Bring

• 8–10 years of experience in strategic marketing, content marketing, communications, or related fields.
• Experience developing and executing integrated marketing strategies that support business growth and thought leadership objectives.
• Strong business judgment and the ability to translate market insights into practical recommendations and action plans.
• Proven success influencing senior stakeholders and building alignment across complex, matrixed organizations.
• Experience leading cross-functional initiatives and delivering results through collaboration and influence.
• Demonstrated ability to manage multiple priorities, navigate ambiguity, and solve complex business challenges independently.
• Experience coaching, mentoring, or developing colleagues and contributing to a collaborative team environment.
• Bachelor's degree required; advanced degree preferred.
• Professional services, consulting, or similarly knowledge-intensive industry experience strongly preferred.
• Strong written communication and storytelling skills, with experience developing content for senior executive audiences.
• Proficiency with PowerPoint, Excel, and AI-enabled productivity tools; experience with marketing platforms, CRM systems, or analytics tools is beneficial.
• Interest in people, leadership, organization, and workforce topics, with the ability to quickly build subject matter fluency.

Domain Expertise

• Business strategy background or deep familiarity with strategy content is highly valued; ability to engage substantively on BCG and POP topics, marketplace and competitor dynamics.
• People & Organization topic expertise is preferred but not required; genuine curiosity and ability to develop fluency quickly and demonstrate continuous learning required.
• Existing network within the marketing community and experience with thought leadership/content marketing, events, programs for senior audiences.

Who You'll Work With

You will report to the POP Senior Director and Global Practice Management Executive Director, with direct visibility to POP leadership. This role offers significant exposure to global practice priorities and the opportunity to collaborate with colleagues across marketing, content, and business leadership functions.

You will partner regularly with:

• POP Partners, Topic Leaders, and Topic Managers/Directors.
• Vantage Team members, editors, and writers.
• BCG's global marketing function teams (social media, email, web/online, media relations, global campaigns).
• Regional and global PA marketing counterparts across BCG.
• Conference organizers and external media partners.