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For Companies At a Glance
- Tasks: Create and execute innovative social media campaigns showcasing BCG's culture and impact.
- Company: Join Boston Consulting Group, a leader in business strategy and transformation since 1963.
- Benefits: Enjoy a collaborative work environment with opportunities for remote work and professional growth.
- Why this job: Be part of a dynamic team shaping employer branding and attracting top talent globally.
- Qualifications: 3-5 years in social media, strong writing skills, and experience with paid campaigns required.
- Other info: Work closely with global teams and gain exposure to diverse perspectives in a supportive culture.
The predicted salary is between 36000 - 60000 £ per year.
Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.
What You\’ll Do
You will shape and execute innovative social media campaigns that help showcase BCG as an employer of choice, bringing our culture, people, and impactful work to life across various platforms (LinkedIn, Instagram, TikTok, etc.). Collaborating globally with marketing, communications, recruiters, consultants, and the people team, you’ll tell authentic stories through engaging content that resonates with top diverse talent worldwide.
You will manage both organic and paid strategies, stay ahead of social trends, and continually explore new ways for BCG to lead conversations in employer branding. Your creativity, innovation and strategic insight will drive how we position ourselves to attract and engage exceptional talent
YOU’RE GOOD AT:
- Experience in social media, employer branding, and/or digital marketing
- Strong writing tailored for social media and storytelling skills
- Creating impactful paid social campaigns, including influencer activations
- A hands-on content creator with a visual eye—comfortable briefing creative teams or producing assets yourself
- A data-driven mindset with experience using insights to optimize strategy & performance
- A genuine interest in careers, talent, and what makes a workplace truly exceptional
- Staying current with emerging social media trends and technologies, including Generative AI
What You\’ll Bring
- 3-5 years in social media, especially LinkedIn
- Proven skills in writing and storytelling to create compelling content.
- Comfortable creating visual content and/or collaborating with creative teams; familiarity with Figma, video editing packages or Adobe suite a plus.
- Good understanding of BCG’s thought leadership agenda and employer branding strategies.
- Proven ability to work with senior executives and teams that operate globally.
- Proficiency in using analytic tools to measure business value
- Experience running paid ads on social platforms; LinkedIn and Meta business manager for Instagram and Facebook.
Who You\’ll Work With
You’ll join our dynamic global Social Media team, closely collaborating with specialists in paid media, content, events, employee advocacy, and more. You will also partner with diverse BCG Recruitment and Employer Branding teams across regions, ensuring alignment and cultural relevance in our social strategies.
Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
BCG is an E – Verify Employer. Click here for more information on E-Verify.
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Global Social Media Senior Specialist - Employer Brand employer: The Boston Consulting Group GmbH
Contact Detail:
The Boston Consulting Group GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Social Media Senior Specialist - Employer Brand
✨Tip Number 1
Familiarise yourself with BCG's employer branding and thought leadership agenda. Understanding their core values and messaging will help you tailor your approach and demonstrate how you can contribute to their social media strategy.
✨Tip Number 2
Showcase your creativity by preparing a mock social media campaign that highlights BCG's culture and values. This will not only demonstrate your skills but also your genuine interest in the role and the company.
✨Tip Number 3
Stay updated on the latest social media trends and tools, especially those relevant to employer branding. Being able to discuss recent developments or successful campaigns during your interview will set you apart as a knowledgeable candidate.
✨Tip Number 4
Network with current or former BCG employees on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which you can leverage in your discussions during the application process.
We think you need these skills to ace Global Social Media Senior Specialist - Employer Brand
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Global Social Media Senior Specialist position. Tailor your application to highlight relevant experience in social media, employer branding, and digital marketing.
Craft a Compelling CV: Your CV should reflect your 3-5 years of experience in social media, showcasing your writing and storytelling skills. Include specific examples of successful campaigns you've managed, particularly on platforms like LinkedIn and Instagram.
Write a Strong Cover Letter: In your cover letter, express your genuine interest in BCG and the role. Highlight your creativity and data-driven mindset, and mention any familiarity with tools like Figma or Adobe Suite that could enhance your application.
Showcase Your Work: If possible, include links to your portfolio or examples of past social media campaigns you've executed. This will demonstrate your hands-on content creation skills and visual eye, making your application stand out.
How to prepare for a job interview at The Boston Consulting Group GmbH
✨Showcase Your Social Media Savvy
Make sure to highlight your experience with various social media platforms, especially LinkedIn. Be prepared to discuss specific campaigns you've worked on and how they contributed to employer branding.
✨Demonstrate Storytelling Skills
Since storytelling is key for this role, come equipped with examples of compelling content you've created. Think about how you can convey BCG's culture and values through engaging narratives.
✨Be Data-Driven
Prepare to discuss how you've used analytics to inform your social media strategies. Bring examples of how data has helped you optimise campaigns and drive engagement.
✨Stay Ahead of Trends
Show your knowledge of current social media trends and technologies, including Generative AI. Discuss how you would leverage these trends to enhance BCG's employer branding efforts.
