Global Marketing Manager - Technology, Media and Telecom

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation— inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

As a Global Marketing Manager within BCG’s Technology, Media and Telecommunications (TMT) Practice Area (PA), you will play a central role in bringing our marketing strategy to life by driving high-impact initiatives across both internal and external channels. Working in close partnership with the TMT Marketing team, PA leadership, the PA Management & Operations (M&O) team, and global/local Marketing & Communications (M&C) teams, you will help elevate BCG’s brand in one of its most dynamic and innovative practice areas.

In this role, you will:

• Shape our content development and amplification – partnering with authors and subject matter experts to shape impactful narratives, define storylines, and optimize formats across BCG.com, LinkedIn, and other channels
• Lead marketing efforts for the Telecommunications sector, collaborating with a dynamic group of senior Managing Director and Partners (MDPs) to shape and execute campaigns that reflect the energy and innovation of the space
• Support the planning and execution of global flagship events (such as Mobile World Congress), executive stakeholder engagements, and strategic marketing partnerships
• Act as a strategic thought partner to the TMT Marketing and Sector leadership—bringing fresh ideas, proactive recommendations, and deep marketing expertise to evolve and enhance the overall TMT marketing agenda
• Coordinate internal communications and marketing visibility, helping ensure alignment across key priorities and teams while shaping how our insights and impact are shared internally
• Support the tracking and reporting of marketing performance, with a strong interest in using analytics and insights to help refine campaign strategy, inform decision-making, and highlight business impact

This is a strategic, hands-on role for a marketer who thrives in a fast-paced, collaborative environment—someone who is passionate about content, excited by the power of marketing to shape perception, and confident engaging with senior stakeholders. Your strategic input will help shape the voice of BCG’s TMT Practice, ensuring our thought leadership cuts through the noise and reaches the right audiences at the right time.

You’re good at:

• Developing and delivering high-impact marketing and communication initiatives that help client teams build stronger relationships and drive engagement
• Leading global flagship events and executive-level stakeholder engagements
• Managing internal communication activities and platforms, including content calendars, newsletters, and leadership updates
• Managing social media efforts, particularly LinkedIn, for PA leadership to strengthen thought leadership positioning and audience engagement
• Summarizing PA marketing activities, KPIs, and impact for reporting to leadership and wider practice stakeholders
• Collaborating on content development and shaping media amplification strategies
• Synthesising marketing activity and performance into clear insights for leadership
• Tracking campaign KPIs and using analytics to inform future decisions and improve marketing ROI

What You’ll Bring:

• 6–8 years of relevant experience in B2B marketing, ideally within consulting, professional services, or the TMT sector
• Bachelor’s degree required, Master’s degree preferred
• Knowledge of marketing systems such as Microsoft Dynamics, Salesforce Marketing Cloud preferred
• Experience working with social media platforms such as LinkedIn, Sprinklr
• Must have excellent written and oral English skills
• Strong analytical capability, with a solid understanding of KPIs, analytics tools, and reporting
• Experience in stakeholder management, particularly with senior/executive audiences, in a collaborative setting
• Comfortable working in a global, matrixed organization and collaborating across geographically dispersed teams
• Commitment to execution and attention to detail

Practice Area Management & Operations team members keep BCG’s industry and functional practice areas operating responsively and efficiently. As a member of this team, you will contribute directly to the success of our business through a number of roles, including content development, process management, marketing, meeting and conference management, and internal/external communications.

BCG’s Technology, Media & Telecommunications (TMT) Practice Area partners with leading companies across the globe to navigate disruption, unlock growth, and build competitive advantage. We work at the forefront of digital innovation, helping clients shape the future of their industries through data-driven strategies, transformative technology, and bold thought leadership.