Global Marketing Director - Financial Institutions

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You\’ll Do

As a Marketing Director within BCG’s Financial Institutions Practice Area (FIPA), you will collaborate with PA leadership and senior leadership of BCG’s global marketing function to devise, direct and execute complex marketing strategies. You will act as a thought partner to the Global Practice Area Leader (PAL), the Marketing MDP and the full FIPA leadership team, demonstrating content mastery and bringing a robust point of view to publication and content initiatives while delivering against multi-channel specific ROMI KPIs. You will also be in charge of establishing and delivering on FIPA’s Seat At the Table (SATT) agenda. You will collaborate very closely with FIPA GPMD and PA M&O team to align the marketing agenda with the business priorities.

You will be deeply involved in driving BCG’s cross-PA marketing offering on platforms like Perspectives, bcg.com etc; working closely with PAs and global marketing on conceptualization, execution and maintenance. You will initiate and drive innovation pilots for new marketing and communications tools and platforms, deriving recommendations for post pilot phase / roll out. You will act as coach to less tenured Marketing Managers and play an active role on the editorial committee for PA specific publications. You will write content and you’re expected to leverage a strong external network within the marketing community.

You’re good at

• Initiating ideas with an entrepreneurial spirit, acting as spokesperson for the PA towards Global Marketing and Practice Area leaders.
• Owning marketing and communication topics in leadership team meetings (as needed on behalf of Marketing Partner).
• Driving/ leading large function/ region in a complex environment, typically as single functional owner
• Setting direction/ agenda with little direction, drive independently with high level of autonomy
• Operating effectively in a highly matrixed organization and fast-paced environment where ownership, accountability, and way forward may be unclear – you drive for clarity
• Complex project management, driving on-time deliverables, anticipating and managing risks
• Managing multiple senior stakeholders, building consensus, persuading and negotiating while being a strong team player across seniority levels – with a strong presence and maturity
• Leveraging a comprehensive external network within the marketing community

What You\’ll Bring

• 10-12+ years of relevant experience
• Master\’s degree preferred
• Role related certifications preferred
• Demonstrated superior expertise and leadership skills; ability to manage risk accordingly
• Demonstrated thought leadership; ability to drive significant impact; act as change agent

Who You\’ll Work With

Practice Area Management & Operations team members keep BCG’s industry and functional practice areas operating responsively and efficiently. As a member of this team, you will contribute directly to the success of our business through a number of roles, including content development, process management, marketing, meeting and conference management, and internal/external communications.

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
BCG is an E – Verify Employer. Click here for more information on E-Verify.

#J-18808-Ljbffr