Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead brand strategy and execute omnichannel campaigns to drive awareness and growth.
- Company: Join Boston Consulting Group, a pioneer in business strategy since 1963, transforming organisations globally.
- Benefits: Enjoy a collaborative work culture with opportunities for professional growth and diverse team interactions.
- Why this job: Shape brand perception and influence decision-makers in a fast-paced, innovative environment.
- Qualifications: 8+ years in brand management, preferably in B2B or technology sectors, with strong analytical and communication skills.
- Other info: Work with a global team across London, Italy, and Singapore, fostering a culture of inclusion.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.
What You'll Do
We are looking for a strategic, results-driven Senior Brand Manager to lead the development and execution of Boston Consulting Group’s brand strategy. This role requires a balance of analytical thinking, creative intuition and incredible communication skills to drive brand performance, market share, and long-term equity. This role will be critical in shaping brand perception across complex buyer journeys, building trust with business audiences and aligning brand positioning with commercial goals. You’ll work cross functionally to ensure our brand drives awareness, preference and business growth in highly competitive markets and with the most senior business decision makers.
YOU’RE GOOD AT
- Brand strategy & positioning: Champion and ensure brand consistency across all channels and touchpoints, both internal and external.
- Cross functional collaboration: Partner closely with internal teams to ensure brand alignment and activation. Act as a brand steward within the organisation, educating teams and driving adoption of brand guidelines.
- Thought leadership & content influence: Support the development of compelling brand narratives, case studies and executive level messaging
- Campaign Management: You will lead the development of 360 omnichannel campaigns (digital, social, ABM, PR, events, out of home etc) in collaboration with cross functional teams
- Data driven decision making and optimisation: Working with data and brand measurement tools to evaluate impact, improve efficiencies and inform brand decisions.
What You'll Bring
- Technical & Functional Expertise: 8+ years of experience in brand management, ideally within B2B, SaaS, enterprise services, professional services or technology sectors.
- Strategic Thinking & Insight Generation: Deep understanding of complex sales cycles, buyer personas and enterprise decision making.
- Teaming & Collaboration: Working effectively across diverse teams and geographies to foster a culture of innovation and inclusion.
- Agility & Change Management: Comfortable navigating ambiguity and adapting to evolving priorities in a fast-paced environment.
Who You'll Work With
A core team currently located in London, Italy and Singapore and an extended team of channel and marketing experts located around the world.
Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
BCG is an E – Verify Employer. Click here for more information on E-Verify.
\\n#J-18808-Ljbffr
Global Marketing Activation & Orchestration Senior Manager employer: The Boston Consulting Group GmbH
Contact Detail:
The Boston Consulting Group GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Marketing Activation & Orchestration Senior Manager
✨Tip Number 1
Familiarise yourself with BCG's brand strategy and recent campaigns. Understanding their approach will help you articulate how your experience aligns with their goals during discussions.
✨Tip Number 2
Network with current or former BCG employees on platforms like LinkedIn. Engaging in conversations can provide insights into the company culture and expectations for the role.
✨Tip Number 3
Prepare to discuss specific examples of successful brand management and campaign execution from your past roles. Highlighting measurable outcomes will demonstrate your impact and strategic thinking.
✨Tip Number 4
Stay updated on industry trends, especially in B2B and SaaS sectors. Being knowledgeable about current market dynamics will show your proactive approach and readiness to contribute to BCG's objectives.
We think you need these skills to ace Global Marketing Activation & Orchestration Senior Manager
Some tips for your application 🫡
Understand the Role: Thoroughly read the job description for the Global Marketing Activation & Orchestration Senior Manager position. Identify key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customise your CV to highlight relevant experience in brand management, strategic thinking, and cross-functional collaboration. Use specific examples that demonstrate your success in similar roles, particularly in B2B or professional services.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brand strategy and your understanding of complex buyer journeys. Mention how your skills can contribute to BCG's goals and provide examples of past successes in campaign management and data-driven decision making.
Proofread and Edit: Before submitting your application, carefully proofread all documents for spelling and grammatical errors. Ensure that your writing is clear and professional, as strong communication skills are essential for this role.
How to prepare for a job interview at The Boston Consulting Group GmbH
✨Understand the Brand Strategy
Before your interview, make sure you have a solid grasp of Boston Consulting Group's brand strategy. Familiarise yourself with their recent campaigns and how they position themselves in the market. This will help you demonstrate your understanding of brand management and how you can contribute to their goals.
✨Showcase Cross-Functional Collaboration Skills
Prepare examples from your past experiences where you've successfully collaborated with diverse teams. Highlight how you navigated different perspectives to achieve a common goal, as this role requires strong teamwork across various functions.
✨Demonstrate Data-Driven Decision Making
Be ready to discuss how you've used data to inform your marketing strategies in previous roles. Bring specific examples of how data analysis led to successful campaign adjustments or brand positioning changes, showcasing your analytical skills.
✨Prepare for Thought Leadership Discussions
Since the role involves developing compelling narratives and executive-level messaging, think about how you can articulate your thoughts on current trends in brand management. Prepare to discuss your insights on effective storytelling and content influence in marketing.
