At a Glance
- Tasks: Manage content for industry analyst evaluations and drive omni-channel marketing efforts.
- Company: Boston Consulting Group is a pioneer in business strategy, founded in 1963.
- Benefits: Enjoy zero dollar health insurance premiums and generous paid time off including 15 vacation days.
- Other info: Position available in London, Boston, or Chicago.
- Why this job: Join BCG X to innovate at the intersection of AI-driven content marketing and strategic alliances.
- Qualifications: Requires 8-10+ years in integrated marketing and strong writing skills for impactful messaging.
The predicted salary is between 80000 - 100000 £ per year.
Locations: London | Boston | Chicago
Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.
What You'll Do
We are seeking a strong candidate with experience and passion to join a Marketing Senior Manager temporary position. You will operate at the intersection of AI-driven content marketing and strategic alliances marketing with technology partners, ensuring both agendas are tightly integrated and mutually reinforcing.
- Analyst Relations and Content Marketing
- Manage key stakeholders to drive and provide input on content for major industry analyst evaluations, support RFI questionnaires, craft executive briefing materials, and oversee X marketing budget for licensing reports and analyst insights. Additionally, you will handle marketing efforts to promote evaluation results.
- Prioritise integrated omni-channel marketing efforts, including web, social, and email campaigns to promote analyst report positioning.
- Drive and create compelling thought leadership and editorial content via end-to-end content management across multiple formats (written, video, podcasts, visuals, etc.) and identify opportunities for speaking opportunities at global BCG and 3rd party industry and technology partner events.
- Partner with leadership to identify, produce, and execute client stories and showcase how BCG X innovates with clients to solve challenging problems.
- Monitor and assess the performance of marketing initiatives to ensure they meet business objectives. Continuously refine strategies based on data-driven insights and feedback.
- Strategic Alliances Marketing
- Support our strategic alliances marketing engagements with at least two tech partners including designing and driving joint alliance marketing programs, building awareness of alliance capabilities and value propositions, as well as support the planning and execution of our event portfolio of strategic technology and services partners.
- Guide BCG Alliance teams on the development of value-maximising ‘1+1=3’ messaging to solve our clients’ expanding needs, focusing on transformation at scale and drive strategic announcements and communications on the partnerships.
- Lead the planning and development of BCG’s presence and priority partnership marketing events, including the strategic evaluation of priority events, contract evaluation and negotiation, interfacing with BCG Events Center of Excellence, and executing event activations to deliver best in class events.
- Building from the external marketing messaging, create and execute integrated campaigns that support BCG as a leader in the digital and technology consulting market.
- Build deep relationships with BCG leaders, Alliance account team, BCG marketing teams, and key external marketing partners within our alliances portfolio to plan and execute partnership activations.
- Ensure effective and timely communication and coordination of the alliance marketing plans, activities, and campaign execution results to key stakeholders.
YOU’RE GOOD AT
- Balancing strategic thinking with execution and navigating complex organizational structures.
- Thinking creatively with a passion for storytelling.
- Approaching problems with critical thinking, proactively identifying solutions, and thriving in collaborative, cross-regional environments. You have a strong interest in AI and digital topics.
What You'll Bring
- Degree in marketing, communications, or a related field (MBA or advanced degree is a plus).
- Indicatively 8-10+ years of relevant experience in integrated marketing, campaign management, technology marketing, or related fields (equivalent skills and diverse experiences will also be considered).
- Proven expertise in designing and delivering integrated marketing campaigns.
- Strong writing and storytelling skills for creating impactful messaging and thought leadership content.
- Exceptional project management abilities, with the capability to juggle multiple complex projects with varying priorities.
- Strong interpersonal and stakeholder engagement skills, with a focus on collaboration across multi-disciplinary teams.
- Experience working across global markets and adapting strategies for cultural nuances.
- Willingness to travel as required.
Who You’ll Work With
- BCG X Content Marketing, Regional, Social and Product Marketing leadership.
- Global Alliances Marketing, BCG strategic alliance account teams.
- PA marketing, campaigns, editorial, social, and events teams.
- External technology partners and ecosystem stakeholders.
- Senior leadership across BCG X and Global Practices.
Additional info
BCG X is the tech build & design unit of BCG. Turbocharging BCG’s deep industry and functional expertise, BCG X brings together advanced tech knowledge and ambitious entrepreneurship to help organizations enable innovation at scale. With nearly 3,000 technologists, scientists, programmers, engineers, and human-centered designers located across 80+ cities, BCG X builds and designs platforms and software to address the world’s most important challenges and opportunities. Teaming across our practices, and in close collaboration with our clients, our end-to-end global team unlocks new possibilities. Together we’re creating the bold and disruptive products, services, and businesses of tomorrow.
Equal Opportunity and E-Verify
Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws. BCG is an E - Verify Employer.
BCG X Global Marketing Senior Manager - Temporary employer: The Boston Consulting Group GmbH
BCG X, located in major cities like London and Boston, focuses on tech build and design. Employees enjoy a market-leading benefits package, including zero dollar health insurance premiums and generous retirement contributions. The team comprises nearly 3,000 experts dedicated to innovation at scale.
Contact Details:
The Boston Consulting Group GmbH Recruitment Team