Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Join our team to optimise digital content and enhance online visibility for Boots Opticians.
- Company: Boots Opticians, a leader in the High Street Optical sector in the UK.
- Benefits: Enjoy flexible benefits, generous discounts, and a supportive work environment.
- Why this job: Be part of an exciting digital transformation and make a real impact in healthcare marketing.
- Qualifications: Experience in SEO and a passion for optimising content for organic growth.
- Other info: Inclusive workplace with opportunities for career development and personal growth.
The predicted salary is between 28800 - 48000 £ per year.
Role: SEO Specialist – Boot Opticians
Contract: Permanent
Shift Pattern: Full Time
Location: Nottingham
Closing date: 17th October 2025
Recruitment Partner: Matthew Nelligan
About the role
As digital content becomes an increasingly important part of Boots Opticians\’ marketing and customer experience strategy, this is a key role contributing to managing and optimising paid digital campaigns across Google, Bing, and relevant social or display platforms, based within the Opticians Customer & Commercial function.
Boots Opticians is on an exciting journey to develop, launch, maintain and evolve a new online, cross-channel Digital experience which positions Boots Opticians as a leader in the High Street Optical sector in the UK. Our goal is to develop new digital experiences based around high-quality content that position Boots Opticians as a leading provider of clinical expertise, innovative eye health services and premium eyewear products.
As customers become increasingly comfortable with engaging with conversational and generative AI search platforms and engage with brands across a broad mix of channels, a strong focus on creating findable content with strong authority and clear calls to action is more important than ever.
Key responsibilities
We are seeking an experienced SEO specialist to join our Digital team as we embark on our digital transformation journey. The specialist will play an important role in optimising our digital platform, content, product information and other digital media.
- Conducting comprehensive keyword research to inform content planning and supporting user needs across clinical, product and service content
- Optimising on-page elements (titles, metadata, headings, internal linking) and ensuring consistency with SEO best practices
- Performing regular technical audits and collaborating with developers or CMS administrators to resolve issues impacting crawlability, speed, and indexation
- Analysing and reporting on SEO performance using tools like Google Analytics (GA4), Google Search Console, SEMrush, or equivalent
- Providing SEO guidance during content creation, creation and management of product information and digital campaigns to ensure alignment with organic search strategy
- Supporting structured data implementation (e.g. Schema.org) to enhance visibility in search features
- Monitoring competitors and industry trends to identify opportunities for organic growth
- Ensuring that SEO activities align with regulatory and accessibility requirements relevant to healthcare
- Acting as the point of expertise within the team around SEO and guiding other team members appropriately
What you\’ll need to have
- A track record in delivering exceptional paid media campaigns ideally for large retail brands
- Strong understanding of the optimisation of content for organic traffic generation
- Demonstrable experience in SEO best practice
- Strong knowledge of on-page, off-page and technical SEO
- A collaborative approach to working with a broad mix of teams to support our overarching brand and marketing strategy
- An energetic, commercially-savvy and organised approach
- The drive to ensure that every customer that interacts with us is better for it
It would be great if you also have
- Experience of working in a healthcare or other regulated environment
- Experience of working with Salesforce Commerce Cloud or other similar content & commerce platforms
Our benefits
- Boots Retirement Savings Plan
- Discretionary annual bonus
- Generous employee discounts
- Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
- Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
We have a great range of benefits in addition to the above that offer flexibility to suit you – find out more at boots.jobs/rewards. Exclusions may apply, eligible roles only. Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate.
Why Boots
At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, with you, we change for the better.
What\’s next
Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
This role requires the successful candidate to complete a Pre-employment check after receiving an offer. Depending on your location you will be asked to submit either a DBS (Disclosure & Barring Service), PVG (Protection of Vulnerable groups) or an Access NI Check.
Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.
#J-18808-Ljbffr
SEO Specialst - Boots Opticians employer: The Boots Company PLC
Contact Detail:
The Boots Company PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Specialst - Boots Opticians
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Boots Opticians and their digital strategy. Show us that you understand their goals and how your SEO skills can help them shine in the optical sector.
✨Tip Number 3
Practice common interview questions and have your own ready. We love candidates who ask insightful questions about our digital transformation journey and how they can contribute to it.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in joining our team.
We think you need these skills to ace SEO Specialst - Boots Opticians
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the SEO Specialist role. Highlight your experience with keyword research, on-page optimisation, and any tools like Google Analytics or SEMrush that you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about SEO and how you can contribute to Boots Opticians' digital transformation. Be sure to mention any relevant experience in healthcare or retail, as it’ll make you stand out to us.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Include specific examples of successful campaigns or projects you've worked on, especially those that demonstrate your ability to drive organic traffic and improve SEO performance. We love numbers and results!
Apply Through Our Website: We encourage you to apply through our website for the best chance of being noticed. It’s straightforward and ensures your application goes directly to us. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at The Boots Company PLC
✨Know Your SEO Stuff
Make sure you brush up on your SEO knowledge before the interview. Familiarise yourself with the latest trends in on-page, off-page, and technical SEO. Be ready to discuss how you've applied these strategies in past roles, especially in a retail context.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with tools like Google Analytics, SEMrush, and Google Search Console. Have specific examples ready that demonstrate how you've used data to drive SEO performance and improve campaign results.
✨Understand Boots' Digital Vision
Research Boots Opticians and their digital transformation journey. Understand their goals for creating high-quality content and how you can contribute to that vision. This will show your genuine interest in the role and the company.
✨Be Ready to Collaborate
Since the role involves working with various teams, think of examples where you've successfully collaborated in the past. Highlight your ability to communicate SEO best practices to non-technical team members, ensuring everyone is aligned with the organic search strategy.