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- Tasks: Join Boots Opticians to optimise digital content and enhance online visibility.
- Company: Boots Opticians, a leader in the High Street Optical sector.
- Benefits: Generous discounts, flexible benefits, and 24/7 counselling support.
- Why this job: Be part of an exciting digital transformation and make a real impact.
- Qualifications: Strong SEO knowledge and experience in content optimisation.
- Other info: Inclusive workplace with opportunities for personal growth.
The predicted salary is between 28800 - 48000 £ per year.
Role: SEO Specialist – Boot Opticians
Contract: Permanent
Shift Pattern: Full Time
Location: Nottingham
Closing date: 17th October 2025
Recruitment Partner: Matthew Nelligan
About the role
Boots Opticians is on an exciting journey to develop, launch, maintain and evolve a new online, cross-channel Digital experience which positions Boots Opticians as a leader in the High Street Optical sector in the UK. Our goal is to develop new digital experiences based around high-quality content that position Boots Opticians as a leading provider of clinical expertise, innovative eye health services and premium eyewear products.
As customers become increasingly comfortable with engaging with conversational and generative AI search platforms and engage with brands across a broad mix of channels, a strong focus on creating findable content with strong authority and clear calls to action is more important than ever.
Key responsibilities
We are seeking an experienced SEO specialist to join our Digital team as we embark on our digital transformation journey. The specialist will play an important role in optimising our digital platform, content, product information and other digital media.
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Conducting comprehensive keyword research to inform content planning and supporting user needs across clinical, product and service content
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Optimising on-page elements (titles, metadata, headings, internal linking) and ensuring consistency with SEO best practices
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Performing regular technical audits and collaborating with developers or CMS administrators to resolve issues impacting crawlability, speed, and indexation
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Analysing and reporting on SEO performance using tools like Google Analytics (GA4), Google Search Console, SEMrush, or equivalent
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Providing SEO guidance during content creation, creation and management of product information and digital campaigns to ensure alignment with organic search strategy
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Supporting structured data implementation (e.g. Schema.org) to enhance visibility in search features
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Monitoring competitors and industry trends to identify opportunities for organic growth
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Ensuring that SEO activities align with regulatory and accessibility requirements relevant to healthcare
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Acting as the point of expertise within the team around SEO and guiding other team members appropriately
What you\’ll need to have
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Strong understanding of the optimisation of content for organic traffic generation
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Demonstratble experience in SEO best practice
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Strong knowledge of on-page, off-page and technical SEO
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A collaborative approach to working with a broad mix of teams to support our overarching brand and marketing strategy
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An energetic, commercially-savvy and organised approach
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The drive to ensure that every customer that interacts with us is better for it
It would be great if you also have
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Experience of working in a healthcare or other regulated environment
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Experience of working with Salesforce Commerce Cloud or other similar content & commerce platforms
Our benefits
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Boots Retirement Savings Plan
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Discretionary annual bonus
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Generous employee discounts
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Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
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Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.
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Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
We have a great range of benefits in addition to the above that offer flexibility to suit you – find out more at boots.jobs/rewards. Exclusions may apply, eligible roles only. Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate.
Why Boots
At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, with you, we change for the better.
What\’s next
Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
This role requires the successful candidate to complete a Pre-employment check after receiving an offer. Depending on your location you will be asked to submit either a DBS (Disclosure & Barring Service), PVG (Protection of Vulnerable groups) or an Access NI Check.
Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.
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SEO Specialist - Boots Opticians employer: The Boots Company PLC
Contact Detail:
The Boots Company PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Specialist - Boots Opticians
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Boots Opticians on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by researching Boots Opticians' digital transformation journey. Show us that you understand their goals and how your SEO skills can help them lead in the High Street Optical sector.
✨Tip Number 3
Practice common SEO interview questions and have examples ready. We want to hear about your past successes with keyword research, technical audits, and content optimisation—make it relatable to Boots’ needs!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Boots team.
We think you need these skills to ace SEO Specialist - Boots Opticians
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the SEO Specialist role at Boots Opticians. Highlight your relevant experience and skills that align with the job description, especially your knowledge of SEO best practices and content optimisation.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about SEO and how you can contribute to Boots Opticians' digital transformation journey. Be sure to mention any experience in healthcare or regulated environments if you have it.
Showcase Your Achievements: When detailing your past roles, focus on specific achievements related to SEO. Did you increase organic traffic or improve search rankings? Quantify your successes to make a strong impression on us!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of success. This way, your application will be seen by the right people, and you'll be one step closer to joining our fantastic team at Boots Opticians!
How to prepare for a job interview at The Boots Company PLC
✨Know Your SEO Stuff
Make sure you brush up on your SEO knowledge before the interview. Be ready to discuss on-page, off-page, and technical SEO practices in detail. Familiarise yourself with tools like Google Analytics and SEMrush, as you might be asked how you've used them in past roles.
✨Showcase Your Experience
Prepare specific examples of your previous work that demonstrate your ability to optimise content for organic traffic. Highlight any successful campaigns or projects you've led, especially those that align with healthcare or regulated environments, as this is a plus for Boots Opticians.
✨Understand Their Digital Vision
Research Boots Opticians' current digital presence and their goals for transformation. Be ready to discuss how your skills can help them achieve their objectives, particularly in creating findable content and enhancing user experience across channels.
✨Be Collaborative
Since the role involves working with various teams, emphasise your collaborative approach. Prepare to share examples of how you've successfully worked with others in the past, and express your enthusiasm for contributing to a team-oriented environment at Boots.