At a Glance
- Tasks: Manage PPC accounts and drive innovative strategies for Boots UK.
- Company: Join Boots, a leading healthcare retailer with a focus on inclusivity.
- Benefits: Enjoy flexible benefits, employee discounts, and a supportive work environment.
- Other info: Opportunities for career growth and a dynamic team culture await you.
- Why this job: Make a real impact in digital marketing while working with top industry talent.
- Qualifications: Passion for PPC, analytical skills, and experience with Google Ads are essential.
The predicted salary is between 35000 - 45000 € per year.
Contract: Until Oct 2026
Shift pattern: Full Time
Location: Manchester
Closing date: 31st May
Recruitment Partner: Matthew Nelligan
What you'll be doing
The Performance Media team sits within our Marketing department and is responsible for driving forward the Paid Media Strategy for Boots UK, covering performance marketing channels such as PPC, Affiliates, Display and Paid Social. We are looking for a PPC Specialist to join our growing Performance Media team, working across our Paid Search accounts which drive performance for all Boots UK product categories. You will be responsible for the day-to-day management and trading of the PPC accounts in collaboration with our agency search team, identifying growth opportunities, working with the latest insights and advancements with support from our teams at Google and Bing. You will also support the PPC Manager in the development of the Boots Performance Strategy for Paid Search and direct line manage a PPC Executive.
Key responsibilities
- Managing the day-to-day delivery of the PPC strategy for all key product categories including budget management, optimising towards core ROAS KPIs, setting priorities and giving direction to our Agency PPC team.
- Driving Strategy development, change and innovation in the Paid Search space – supporting the PPC Manager in integrating industry leading technology, new bidding approaches and shopping sophistication, taking the lead on key projects – all in the name of driving growth.
- Measurement and reporting; producing reports and communicating Paid Search results to internal and external stakeholders, continuously showcasing the value being driven by the PPC channel.
- Working closely with internal stakeholders across Ecommerce, Marketing and Finance to ensure the PPC channel is supporting business priorities, wider marketing campaigns and key projects.
- The management of a Tier One Google Account and working in close proximity with some of the best Retail talent Google has to offer.
- Direct line management responsibility of 1 x PPC Executive.
What you'll need to have (our must-haves)
- A passion for PPC and innovation in this space, with a performance-driven growth mindset, keen to make a huge difference across the UK's biggest healthcare retailer.
- Experience in a similar PPC role at either agency or in-house level (hands-on experience with SA360, Google Analytics and Google Ads is desirable).
- Proficiency in managing large scale marketing budgets and ensuring optimal deployment in-channel.
- Strong attention to detail and analytical skills are essential as are the ability to craft a story from data.
- A passion for the wider landscape of Digital Marketing with a hunger for developing your knowledge.
Rewards designed for you
- Boots Retirement Savings Plan
- Discretionary annual bonus
- Generous employee discounts
- Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
- Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
There's lots more in our benefits and discounts, MyBoosts - there to give you that little lift in your everyday. Find out more at boots.jobs/rewards. Exclusions may apply; eligible roles only.
A bit about us
At Boots, we're proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported and free to be themselves. We believe that when our people feel valued and included, they thrive, so we're committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.
What's next
If you apply, our team will be in touch to let you know the outcome of your application or to arrange next steps. Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best. This role requires the successful candidate to complete a Pre-employment check after receiving an offer.
PPC Specialist employer: The Boots Company PLC
At Boots, we pride ourselves on being an exceptional employer, offering a vibrant work culture in Manchester that fosters innovation and collaboration. As a PPC Specialist, you'll benefit from generous employee discounts, a flexible benefits scheme, and opportunities for professional growth within the UK's largest healthcare retailer. Our commitment to inclusivity ensures that every team member feels valued and empowered to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land PPC Specialist
✨Tip Number 1
Get to know the company inside out! Research Boots, their values, and their PPC strategies. This way, when you chat with them, you can show off your knowledge and passion for what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. A friendly chat can sometimes lead to insider tips or even a referral, which can give you a leg up in the application process.
✨Tip Number 3
Prepare for the interview by practising common PPC questions and scenarios. Think about how you can demonstrate your analytical skills and experience with tools like Google Ads. We want you to shine!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Boots.
We think you need these skills to ace PPC Specialist
Some tips for your application 🫡
Show Your Passion for PPC:When you're writing your application, let your enthusiasm for PPC shine through! We want to see how your passion aligns with our goals at Boots, so share any relevant experiences or projects that highlight your love for performance marketing.
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We’re looking for someone who can manage budgets and optimise campaigns, so highlight those experiences clearly!
Be Data-Driven:Since this role involves a lot of analytics, don’t forget to include examples of how you've used data to drive decisions in your previous roles. We love seeing candidates who can craft a compelling story from numbers, so make it count!
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of success. It’s super easy, and you’ll be able to keep track of your application status. Plus, we love seeing applications come through our own channels!
How to prepare for a job interview at The Boots Company PLC
✨Know Your PPC Stuff
Make sure you brush up on your PPC knowledge before the interview. Familiarise yourself with the latest trends, tools like SA360, Google Analytics, and Google Ads, and be ready to discuss how you've used them in past roles. This shows you're not just passionate about PPC but also up-to-date with industry standards.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in your previous roles. Bring examples of reports you've created or insights you've derived from data that led to successful campaigns. This will demonstrate your strong attention to detail and ability to craft a story from numbers.
✨Understand Boots' Business Goals
Research Boots and their current marketing strategies. Be ready to discuss how your role as a PPC Specialist can align with their business priorities and contribute to wider marketing campaigns. Showing that you understand their goals will set you apart from other candidates.
✨Be Ready for Scenario Questions
Expect questions that ask how you'd handle specific PPC challenges or scenarios. Think about potential growth opportunities or innovative strategies you could implement. This will help you showcase your problem-solving skills and performance-driven mindset, which are crucial for this role.
