Role: GEO /SEO Specialist Contract: Permanent Shift Pattern: Full Time Hours: 37.50 per week Location: Nottingham
Join Our Team as an SEO / GEO Specialist at Boots in Nottingham, Beeston!
Are you passionate about shaping the future of digital experiences? At Boots, we’re on the lookout for a talented SEO / GEO Specialist to join our dynamic Digital team. This is your chance to make a real impact on our online presence and help us achieve ambitious sales and brand awareness goals.
Why Boots?
At Boots, we believe in building a brilliant workplace for our people. Our commitment to care, confidence, and connection drives everything we do. We recognise the brilliance you bring and provide the trust, support, and opportunities for you to grow further.
What You’ll Do:
- Leverage cutting-edge SEO and digital intelligence tools to track search trends and monitor organic performance.
- Conduct in-depth keyword and intent research to guide on-site optimisations.
- Optimise Boots. com for Generative Engine Optimisation (GEO) and ensure our content is discoverable across AI-driven search experiences.
- Drive best practices in Answer Engine Optimisation (AEO) to enhance user engagement.
- Collaborate with various teams to embed SEO principles in decision‑making and project planning.
What We’re Looking For:
- Proven experience in an SEO role with a solid understanding of on-page and technical SEO best practices.
- Strong analytical skills and the ability to use data to shape strategy and improve performance.
- Excellent stakeholder management skills, comfortable presenting insights to both technical and non-technical audiences.
- A proactive mindset with a genuine interest in the evolving search landscape, particularly in AI and answer engines.
What’s in it for You?
At Boots, we offer a range of benefits to support your career and well-being:
- Boots Retirement Savings Plan with up to 12% company contribution.
- Generous employee discounts for you and a family member.
- Enhanced maternity/paternity/adoption leave pay.
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GEO / SEO Specialist in Nottingham employer: The Boots Company PLC
Boots Company PLC is an exceptional employer, offering a dynamic work culture in the heart of Glasgow. With award-winning training and clear pathways for career advancement, employees are empowered to grow within a supportive team environment that values customer service excellence. Join us for a rewarding experience where your contributions directly enhance the shopping experience for our customers.
