At a Glance
- Tasks: Drive engaging social media campaigns across TikTok, Instagram, and more for Boots.
- Company: Join Boots, the UK's leading health and beauty retailer in Nottingham!
- Benefits: Enjoy competitive salary, generous discounts, and flexible benefits tailored for you.
- Other info: Opportunities for career growth in a supportive and inclusive environment.
- Why this job: Be at the forefront of social media marketing and make a real impact.
- Qualifications: Experience managing social media and creating engaging content is essential.
The predicted salary is between 45000 - 55000 £ per year.
Join Boots as an Assistant Social Media Manager in the vibrant city of Nottingham! Are you a social-first marketer with a passion for health, beauty, and trend-led content? Drive high-performing paid and organic campaigns across TikTok, Instagram, Facebook, Pinterest and YouTube for the UK’s leading health and beauty retailer.
What you’ll be doing
This role is at the heart of our Content, Social and Influencer team and you will report directly to the Content Production Manager, working alongside the wider team, Marketing teams and paid performance partners. You will bridge the gap between paid social performance and organic strategy, ensuring our campaigns land seamlessly across all social platforms.
Key responsibilities
- Read, translate, and activate paid social creator lead content from agency media plans to deliver maximum ROI, in line with our brand comms objectives.
- Align organic content with paid amplification to ensure brand messaging is consistent and high-converting.
- Build relationships with creators and influencers, negotiating rates and usage rights for paid ad campaigns.
- Tailor content and ad formats to fit channel-specific best practices, testing new formats on TikTok, Meta, and YouTube.
- Collaborate with our Influencer Team to weave creator and UGC assets into paid social ad funnels.
- Analyse campaign metrics (paid & organic) to spot trends, refine targeting, and feed insights into future planning and campaigns.
What you’ll need to have (our must-haves)
- Proven hands-on experience managing social across TikTok, Instagram, Facebook, Pinterest and YouTube.
- Comfortable capturing high-quality mobile video and editing social-first content (using tools like CapCut or Premiere Pro).
- Ability to read media plans, understand paid ad specs, and partner with media agencies on campaign activations.
- Strong understanding of creator marketing and how to turn UGC into top-performing paid ad creative.
- Confident building relationships with creators, negotiating fees, contract terms, and usage rights.
- Clear understanding of what content drives engagement vs. conversion across different platforms.
It would be great if you also have
- Experience in the retail industry.
- Knowledge of social commerce features like TikTok Shop.
- Experience presenting on-camera or interviewing creators at events.
Where your brilliance can take you
At Boots, we believe in nurturing talent and providing opportunities for career development. You’ll have the chance to grow within the company, explore new roles, and enhance your skills in a supportive environment.
Rewards designed for you
- Boots Retirement Savings Plan (up to 12% company contribution).
- Generous employee discounts for you and a family member.
- Enhanced maternity/paternity/adoption leave pay.
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
- Flexible benefits scheme including options for additional holiday, discounted gym membership, and much more.
There’s lots more in our benefits and discounts, MyBoosts – there to give you that little lift in your everyday.
A bit about us: At Boots, we're proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported, and free to be themselves. We believe that when our people feel valued and included, they thrive, so we're committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.
Assistant Social Media Manager in Nottingham employer: The Boots Company PLC
The Boots Company PLC is an excellent employer, offering a dynamic work environment where Mobile Dispensing Opticians can thrive. With a strong focus on employee growth and development, the company provides comprehensive training opportunities and encourages continuous learning. Additionally, employees enjoy a range of benefits, including a retirement savings plan, bonuses, and generous discounts, all while being part of a supportive team dedicated to delivering exceptional patient care.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Social Media Manager in Nottingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Boots Company PLC and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Boots Company PLC are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Boots Company PLC on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Boots Company PLC. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Assistant Social Media Manager in Nottingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Boots Company PLC. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Boots Company PLC:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Boots Company PLC’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Boots Company PLC
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Boots Company PLC will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Boots Company PLC, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
