At a Glance
- Tasks: Shape Boots' wellness narrative through creative storytelling and engaging communications.
- Company: Join the passionate Communications team at Boots, a leader in health and wellness.
- Benefits: Enjoy flexible benefits, generous discounts, and a supportive work environment.
- Other info: Be part of an inclusive workplace that values creativity and collaboration.
- Why this job: Make a real impact in the wellness industry while developing your PR skills.
- Qualifications: Degree in PR, Communications, or related field; previous PR experience preferred.
The predicted salary is between 30000 - 40000 £ per year.
Contract: Permanent
Location: Nottingham
Overview
Join a passionate and creative Communications team here at Boots. As part of The Boots Group, we bring external and internal storytelling, campaigns and events to life. This wellness role covers everything from strategic PR campaigns, earned media and influencer relations, press release and asset development, stakeholder management and internal communications. If you love the wellness industry, we’d love to hear from you.
What you’ll be doing
We’re looking for a creative, outcomes‑driven Assistant Communications Manager to shape how Boots shows up in wellness – helping to secure high‑quality press coverage, routed in strong storytelling, while delivering engaging internal communications that keep colleagues connected. Working as part of the Communications team, you will lead earned‑first external storytelling and pair this with thoughtful colleague‑focused content, contributing to PR campaigns, events and day‑to‑day activity that champion everyday healthy habits and put trusted expertise at the heart of our messages. You’ll work closely with teams across the business, like marketing, social and influencer, to ensure our stories are consistent, accurate and aligned to our wider strategic priorities.
Key responsibilities
- Support the development and execution of integrated communication plans across external and internal channels that align with Boots strategic priorities.
- Create, draft and sell in news stories and media alerts to media that result in positive editorial coverage for Boots.
- Maintain and grow media relationships with key journalists in the health and wellness space.
- Develop engaging, high‑quality content and assets to support wellness storytelling including press releases, media alerts, video content, infographics, supporting assets and internal articles.
- Build and maintain strong relationships with journalists, influencers and key stakeholders to secure high‑quality media coverage.
- Stakeholder management, both internally and externally.
- Respond to incoming media enquiries, including coordinating product samples and information requests.
- Support the organisation and delivery of events, wellness product launches and press briefings.
- Work collaboratively with marketing, social, digital, category, and our internal comms and content teams to ensure consistent content creation and storytelling and seamless cross‑channel activation.
- Monitor performance across external and internal channels. This includes tracking coverage and results.
- Stay up to date with wellness trends, competitor activity and cultural conversations/relevant news to inform proactive storytelling, news angles and reactive opportunities.
- Support the Internal Communications team with core channel delivery as needed, including weekly newsletters, The Edit/Healthcare Edit/Huddle Edit, Boots Intranet, Viva Engage posts and reporting.
What you’ll need to have
- Degree in PR, Communications, Journalism, Marketing or a related discipline, or equivalent experience.
- Previous experience in PR, ideally within the consumer health or FMCG sectors.
- Clear communicator, with the ability to draft, edit and adapt content for different audiences at pace and to a high standard.
- Innovative thinker with a passion for storytelling, able to translate complex or sensitive information into clear, engaging and accessible content for colleagues and customers.
- You can engage with media, creators and stakeholders at all levels.
- Strong proficiency in day‑to‑day communication tools (e.g. Microsoft 365, Teams, SharePoint, Viva Engage).
- Confidence using or learning tools such as Poppulo, basic web editing and simple video or design tools, with a focus on producing clear, high quality content rather than technical complexity.
Rewards designed for you
- Boots Retirement Savings Plan.
- Discretionary annual bonus.
- Generous employee discounts.
- Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child.
- Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
A bit about us
At Boots, we’re proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported and free to be themselves. We believe that when our people feel valued and included, they thrive, so we’re committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.
Assistant Communications Manager in Nottingham employer: The Boots Company PLC
Boots is an exceptional employer that fosters a vibrant and inclusive work culture, particularly within its passionate Communications team in Nottingham. Employees benefit from generous perks such as a retirement savings plan, flexible benefits, and access to 24/7 counselling support, all while engaging in meaningful work that champions wellness and storytelling. With a strong commitment to employee growth and collaboration across various teams, Boots provides a rewarding environment for those looking to make a significant impact in the health and wellness sector.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Communications Manager in Nottingham
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like The Boots Company PLC. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like The Boots Company PLC, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research The Boots Company PLC inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Assistant Communications Manager in Nottingham
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of The Boots Company PLC. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at The Boots Company PLC.
How to prepare for a job interview at The Boots Company PLC
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
