Head of New Partnerships & Transformation – Boots brand & exclusives

Contract: Permanent

Location: Nottingham

Closing date: 15th October

Recruitment Partner: Anastasia Walker

About the role

This role is pivotal in accelerating the strategic evolution of our Boots brand & exclusives offer, especially in gifting. It will spearhead the transformation of our own-brand gifting proposition, including beauty boxes, and lead the identification, development, and execution of high-impact brand partnerships and collaborations across Beauty, Health, and Wellness.

This role must business growth through a transformed, exciting product portfolio for years to come – driving innovation, speed to market and commercial agility to ensure Boots remains competitive, relevant, and differentiated.

Key responsibilities

This role reports into the Business Unit Director – GM but works closely across many of the commercial categories. There is a team of 8 colleagues within this team, but also partners with the Head of Product – Gifting and team to drive the total Gifting proposition.

• Lead the strategic transformation of the Boots gifting proposition, including the development of a 5-year strategy covering commercial and operational models, brand ownership structure (own brand, licensed: insourced/outsourced), sourcing strategies, and routes to market.

• Drive the identification, onboarding, and development of new brand partners for gifting and year-round exclusives.

• Evolve the Box & Advent Calendar programme, aligning with Boots\’ broader commercial and category strategy.

• Lead the development and execution of new cross-category collaborations (e.g. Boots x external brand/influencer) across Beauty, Health, and Wellness.

• Define new business models for emerging proprietary brands, particularly those without existing gifting capability, supporting them to enter this space in partnership with the Boots brand.

• Develop a transformative fast-trial retail model for Boots brand to bring trend-led, high-potential products to market at pace in partnership with the Ignite programme.

• Financial Responsibility: Own the financial planning and performance for newly established partnerships, transformative programmes, and pilot initiatives- accountable for return on investment, margin delivery, and P&L impact in early phases. This role will be responsible for delivery of the own brand & exclusive element of gifting & own brand 3 year plan growth commitments.

What you\’ll need to have

• Creativity – Demonstrates the ability to generate original ideas, think outside of the box, and develop innovative solutions to complex problems

• Trend – Demonstrates understanding of trend cycles, understanding the lifecycle and when the brands are both relevant and on the downturn(and being brave to call the exit timing!)

• Commerciality – demonstrates a strong understanding of market dynamics, customers needs and business objectives. Drive profitability, efficiency and competitive advantage.

• Influencing and building relationships – Build and manage relationships with internal and external stakeholders, including senior leadership, suppliers, external experts, and brand partners.

• Motivate the wider team – this role is the spokesperson for our gifting transformation, and therefore needs to be able to motivate both their own team, but also the broader business, to be excited about driving change in this category.

• Tenacity – strong determination in the face of challenges, maintaining focus and drive to achieve goals, even when encountering obstacles and setbacks.

Experience of operating at a Level 4Demonstration of creativity around product development and trend

Experience of working with both our internal sourcing team and external partners to bring product to market.

Our benefits

• Boots Retirement Savings Plan

• Discretionary annual bonus

• Generous employee discounts

• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child

• Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.

• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

We have a great range of benefits in addition to the above that offer flexibility to suit you – find out more at boots.jobs/rewards. Exclusions may apply, eligible roles only. Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate.

Why Boots

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, with you, we change for the better.

What\’s next

Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.

Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.

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