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For Companies At a Glance
- Tasks: Lead Boots' consumer communications strategy and deliver innovative PR campaigns.
- Company: Join Boots, a trusted retail brand with a commitment to excellence.
- Benefits: Enjoy competitive rewards, employee discounts, and flexible benefits.
- Why this job: Shape media perception and excite customers in a fast-paced environment.
- Qualifications: Senior-level PR experience and exceptional leadership skills required.
- Other info: Be part of a diverse team with opportunities for growth and support.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Contract: Permanent
Location: London Sedley Place or Nottingham Support Office
Closing date: 20th Feb 2026
What you’ll be doing
Boots, one of the UK’s most trusted and respected retail brands, is seeking a driven, resilient and highly strategic Head of Consumer Communications. The successful candidate will be deeply experienced in consumer communications, with a proven track record of delivering creative and newsworthy campaigns for high‑profile brands and landing strong, proactive stories. Comfortable with operating in an exceptionally fast‑paced and ever‑evolving retail landscape, the role requires combining traditional PR approaches with innovative high‑impact storytelling, to shape media and influencer perception and excite customers about the many reasons to shop with and visit Boots.
Key responsibilities
- Strategic Leadership: Develop, drive, and execute Boots’ consumer communications strategy, ensuring consistent alignment with business objectives and brand values. Anticipate market trends, seize opportunities and respond decisively to the news agenda.
- Campaign Delivery: Spearhead the planning and execution of innovative, effective consumer PR campaigns that resonate with key audiences. Measure and report on impact, ensuring Boots remains front of mind in a crowded market.
- Team Leadership & Development: Lead, inspire, and challenge a high‑performing PR team. Set ambitious targets, foster a culture of excellence and ensure exceptional delivery against stretching KPIs.
- Media relations: Develop and nurture strong relationships with key media and influencer contacts to maximise positive outcomes and shape favourable perception of the brand.
- Stakeholder Engagement: Cultivate and sustain positive relationships with senior internal stakeholders, external agency partners and key opinion leaders. Influence at the highest levels, acting as a trusted spokesperson.
- Continuous Improvement: Challenge the status quo, drive step‑change improvements, and ensure Boots is ahead of the curve with how it shares its stories.
- Reputation Management: Act as a brand guardian, proactively managing Boots’ reputation. Navigate high‑pressure situations, delivering effective responses under tight deadlines.
What you’ll need to have
- Significant senior‑level PR and communications experience in a fast‑moving consumer‑facing environment (retail, FMCG, or similar).
- Proven track record in leading, shaping and delivering large‑scale PR campaigns in‑house alongside strong and creative day‑to‑day storytelling.
- Exceptional leadership skills, with a demonstrable ability to motivate, coach and develop teams.
- Brilliant media operator with excellent relationships across a wide variety of consumer, news, broadcast and trade publications, and well connected amongst relevant influencer population.
- Outstanding written and verbal communication abilities, with exceptional attention to detail and strong judgement.
- Demonstrable confidence and credibility in influencing media and key stakeholders at all levels, securing buy‑in for PR initiatives and acting as a trusted spokesperson.
- Strong commercial acumen and analytical skills, with the ability to measure PR effectiveness and ROI.
- Ability to thrive under pressure, managing competing priorities in a fast‑paced environment.
- Resilient, curious, creative, agile and unflappable in the face of challenge.
- Relevant degree or professional qualification in PR, communications or journalism preferred.
Rewards designed for you
- Boots Retirement Savings Plan
- Discretionary annual bonus
- Generous employee discounts
- Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
- Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
There’s lots more in our benefits and discounts, MyBoosts – there to give you that little lift in your everyday. Find out more at boots.jobs/rewards. Exclusions may apply; eligible roles only.
About The Boots Group
The Boots Group is a trusted leader in healthcare, pharmacy and retail, operating across 11 countries – including the UK, Ireland, Thailand and Mexico. The Boots Group brands – including Boots, Boots Opticians, No7 Beauty Company, Farmacias Benavides and Alliance Healthcare – are trusted and well recognised healthcare and beauty businesses, serving millions of customers and patients every day in communities around the world. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.
What’s next
If you apply, our team will be in touch to let you know the outcome of your application or to arrange next steps. Where a role is advertised as full‑time, we are open to discussing part‑time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best. Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case‑by‑case basis. We hope to hear from you soon.
Head of Consumer Communications employer: The Boots Company PLC
Contact Detail:
The Boots Company PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Consumer Communications
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who might have insights into Boots or similar companies. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Prepare for interviews by researching Boots’ recent campaigns and news. Show us you’re not just another candidate; demonstrate your passion for their brand and how you can contribute to their consumer communications strategy.
✨Tip Number 3
Practice your storytelling skills! As a Head of Consumer Communications, you’ll need to convey your ideas clearly and engagingly. Try rehearsing answers to common interview questions with a friend or in front of a mirror.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Boots team.
We think you need these skills to ace Head of Consumer Communications
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Consumer Communications role. Highlight your experience in consumer communications and any successful campaigns you've led that align with Boots' values and objectives.
Showcase Your Creativity: Since this role is all about innovative storytelling, don’t shy away from showcasing your creative side. Include examples of campaigns you've executed that were not only effective but also unique and engaging.
Be Clear and Concise: When writing your application, clarity is key! Use straightforward language and get straight to the point. Make it easy for us to see why you’re the perfect fit for the role without wading through unnecessary fluff.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people and shows your enthusiasm for joining the Boots team!
How to prepare for a job interview at The Boots Company PLC
✨Know Your Stuff
Before the interview, dive deep into Boots' recent campaigns and consumer communications strategies. Familiarise yourself with their brand values and how they resonate with customers. This will not only show your genuine interest but also help you discuss how your experience aligns with their goals.
✨Showcase Your Leadership Skills
Prepare examples that highlight your leadership abilities, especially in managing high-performing teams. Think of specific instances where you motivated your team to achieve ambitious targets or navigated challenges effectively. This will demonstrate your capability to lead at a senior level.
✨Be Ready for Rapid-fire Questions
Given the fast-paced nature of retail, expect questions that test your ability to think on your feet. Practice articulating your thoughts clearly and concisely under pressure. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Build Connections
Highlight your media relations experience by discussing how you've built and maintained relationships with key influencers and publications. Be prepared to share examples of how these connections have positively impacted previous campaigns, showcasing your ability to shape perceptions effectively.
