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- Tasks: Support brand growth through innovative marketing campaigns and creative media planning.
- Company: Join Boots Opticians, a leader in the retail healthcare sector.
- Benefits: Enjoy flexible benefits, employee discounts, and a supportive work environment.
- Why this job: Be part of a dynamic team driving brand evolution and customer engagement.
- Qualifications: Experience in brand marketing and a strong understanding of media channels.
- Other info: Inclusive workplace with opportunities for personal and professional growth.
The predicted salary is between 28800 - 48000 £ per year.
Location: Nottingham
Contract: Permanent
Recruitment Partner: Frankie McCallister-Lyas
About the role:
Welcome to the Boots Opticians Brand team that sit as part of the wider Boots Opticians Marketing team– an exciting new role at the heart of Boots Optician’s brand growth plans. As our brand seeks to evolve and drive new customers in, it’s time for change. We’re focusing on getting our customers to think about our brand differently, turning our customer insights into reality and creating a consumer centric brand proposition over the next three years.
The purpose of the Brand Marketing Specialist is to support the Brand Marketing Manager in the planning and execution of Boots Opticians ‘Brand reappraisal’ three-year plan initiative across all advertising channels, activations (e.g. sponsorships, ambassadors, TV and radio adverts) and by collaborating closely with other marketing channels.
Through innovative media planning and creative excellence (working with internal and external agencies), this role will deliver creative and innovative campaigns and activations to support in driving growth in brand saliency, meaning and difference, as well as volume and conversion.
Key responsibilities:
- Responsible for execution of all brand reappraisal campaigns from a media & creative perspective
- Collaborate closely with Brand Marketing Manager on overall strategy & approach
- Work with internal and external agencies to deliver impactful creative which communicates the brand in a contemporary, meaningful & differentiated way. Adhere to professional, legal & brand guidelines, delivering exceptional execution.
- Work with our media agency to deliver efficient & effective media placements
- Support with budget process and raising of POs
- Keep up to date with creative & media best practice
- Understand & interrogate all brand measurement & econometrics, working with Brand Marketing Manager to find ways to improve activation performance
- Collaborate with Boots UK Marketing on execution of joint brand plans
- Collaborate closely with Brand Strategy Manager on overall strategy & approach & Advertising/Planning manager on eye test/commercial plans
- Collaborate with Boots UK Marketing, social media team, PR & No7 Beauty Company teams on joint plans to drive consistency & leverage strengths across the masterbrand
What you’ll need to have:
- Understanding of media landscape, channels & innovation
- Some experience of executing brand and advertising creative including the processes to do so (e.g. TV, video, social etc.)
- Strong aesthetic & design eye
- Good Communicator & Relationship Builder
- Experience of working with marketing agencies
It would be great if you also have:
- A Marketing qualification
- Minimum of three years in a marketing or brand role
- Experience of leading a brand activation
- Worked in Retail / Healthcare previously, Optical would be helpful
Why Boots:
At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.
Our benefits:
- Boots Retirement Savings Plan
- Discretionary annual bonus
- Generous employee discounts
- Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
- Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
We have a great range of benefits in addition to the above that offer flexibility to suit you – find out more at boots.jobs/rewards.
What’s next:
If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you’ll be notified by email.
Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
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Brand Marketing Specialist - Boots Opticians employer: The Boots Company PLC
Contact Detail:
The Boots Company PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Marketing Specialist - Boots Opticians
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Boots Opticians. A friendly chat can open doors and give you insights that might just help you stand out.
✨Tip Number 2
Show off your creativity! When you get the chance to meet with the team, bring some ideas to the table. Whether it’s a fresh campaign concept or a unique way to engage customers, let your imagination shine.
✨Tip Number 3
Be prepared for the interview! Research Boots Opticians’ recent campaigns and think about how you can contribute to their brand reappraisal. This shows you’re genuinely interested and ready to hit the ground running.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, you’ll find all the latest roles and updates there, so keep checking back!
We think you need these skills to ace Brand Marketing Specialist - Boots Opticians
Some tips for your application 🫡
Show Your Passion for Branding: When you're writing your application, let your enthusiasm for brand marketing shine through. We want to see how you connect with Boots Opticians' mission and how you can contribute to our exciting brand growth plans.
Tailor Your Experience: Make sure to highlight your relevant experience in brand marketing and media execution. We love seeing how your past roles align with what we're looking for, so don’t hold back on those specific examples!
Be Creative in Your Approach: Since this role is all about innovative campaigns, don’t be afraid to showcase your creative side in your application. Whether it’s through your writing style or the projects you mention, we want to see your flair for creativity!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this fantastic opportunity with Boots Opticians!
How to prepare for a job interview at The Boots Company PLC
✨Know Your Brand Inside Out
Before the interview, dive deep into Boots Opticians' brand values, recent campaigns, and their vision for the future. Understanding their brand reappraisal initiative will help you align your answers with their goals and show that you're genuinely interested in contributing to their growth.
✨Showcase Your Creative Side
Prepare examples of past marketing campaigns you've worked on, especially those involving media and creative execution. Be ready to discuss how you collaborated with agencies and what innovative strategies you implemented to drive brand awareness and engagement.
✨Brush Up on Media Knowledge
Familiarise yourself with the current media landscape and trends. Being able to discuss effective media placements and how they can enhance brand visibility will demonstrate your expertise and readiness to contribute to Boots Opticians' marketing efforts.
✨Build Relationships During the Interview
Remember, communication is key! Engage with your interviewers by asking insightful questions about their team dynamics and collaboration processes. This not only shows your interest but also highlights your relationship-building skills, which are crucial for this role.
