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- Tasks: Lead brand strategy and transformation for Boots Opticians, shaping customer perceptions.
- Company: Join Boots Opticians, a renowned UK brand focused on eye health and fashion.
- Benefits: Enjoy flexible benefits, generous discounts, and a supportive work environment.
- Why this job: Make a real impact in a fun, award-winning team with exciting projects.
- Qualifications: Experience in brand growth, excellent communication skills, and a creative portfolio required.
- Other info: Open to part-time options and committed to inclusivity in the workplace.
The predicted salary is between 36000 - 60000 £ per year.
Location: Nottingham, Full Time (Monday-Friday) Contract: Permanent
About the role:
Are you a forward-thinking Brand Marketer looking to make your mark with one of the best-known brands in the UK? Welcome to the Boots Opticians Marketing team - an exciting, fun and award-winning team that helps our customers to See What’s PossibleTM. We work with exciting designer fashion brands, leading eye health technology providers and partner with some of the best marketing agencies in the industry.
The Brand Strategy Manager will lead the strategy and overall approach for Boots Opticians’ brand positioning. You will help to transform the way customers and non-customers think about the brand. This is an exciting opportunity to genuinely make your mark! Over the next 3 years the primary focus of this role will be to grow market share through improving brand saliency, meaning & difference, internally known as ‘brand reappraisal’.
Key responsibilities:
- Responsible for leading the strategy for the brand reappraisal workstream in the 3YP including customer insight, growth leavers and overall approach
- Collaborate closely with Brand Activation Manager on execution of brand plans; and Advertising and Planning manager on eye test/commercial plans
- Oversee overall Marketing Budget requests, business cases and splits across the team
- Develop Marketing Strategy Documentation alongside Head of Marketing & Customer Director, evolving overtime
- Develop & deliver marketing communications review process to ensure consistency, brand standards and exceptional ‘award winning’ creative
- Keep up to date with marketing industry and consumer trends/insights and develop what this means for Boots Opticians e.g. changing media landscape, Generative AI etc.
- Identify opportunities to improve our brand communications and perception gaps with customers and lead on strategy to deliver
- Lead all brand measurement and customer insight, finding new ways as appropriate to measure brand growth
- Collaborate with Boots UK (retail) Marketing, PR and No7 Beauty Company teams on joint plans to drive consistency & leverage strengths across the Masterbrand
- Support in-direct line management of team members in others parts of Boots
What you’ll need to have:
- Experience in leading brand growth and transformation
- Extensive understanding of media landscape, channels and innovation
- Portfolio of excellent creative in a strategic and consistent way
- Excellent communicator and relationship builder
- Deep brand measurement understanding
- Ability to deliver outcomes through influencing others
It would be great if you also have:
- Worked in Retail/ Healthcare previously, ideally Optical or Fashion
- Social media, PR and customer research strategy experience
Why Boots Opticians:
At Boots Opticians, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.
Our benefits:
- Boots Retirement Savings Plan
- Discretionary annual bonus
- Generous employee discounts
- Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
- Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
What’s next:
If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you’ll be notified by email.
Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
Brand Manager, Brand Strategy - Boots Opticians employer: The Boots Company PLC
Contact Detail:
The Boots Company PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager, Brand Strategy - Boots Opticians
✨Tip Number 1
Familiarise yourself with Boots Opticians' brand values and current marketing strategies. Understanding their approach will help you align your ideas with their vision during discussions.
✨Tip Number 2
Network with current or former employees of Boots Opticians on platforms like LinkedIn. They can provide insights into the company culture and expectations, which can be invaluable during interviews.
✨Tip Number 3
Stay updated on the latest trends in brand management and marketing, especially in the retail and healthcare sectors. Being knowledgeable about industry innovations will demonstrate your commitment and expertise.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully led brand growth or transformation in previous roles. Concrete examples will showcase your experience and ability to deliver results.
We think you need these skills to ace Brand Manager, Brand Strategy - Boots Opticians
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and requirements for the Brand Manager position. Tailor your application to highlight how your experience aligns with their needs.
Showcase Relevant Experience: In your CV and cover letter, emphasise your experience in brand growth and transformation. Provide specific examples of past projects that demonstrate your ability to lead brand strategy effectively.
Highlight Communication Skills: Since excellent communication and relationship-building are crucial for this role, make sure to illustrate these skills in your application. Use examples that showcase your ability to influence others and collaborate with teams.
Research Boots Opticians: Familiarise yourself with Boots Opticians' brand values, recent campaigns, and market positioning. Mention any insights or ideas you have about improving their brand communications in your application to show your genuine interest.
How to prepare for a job interview at The Boots Company PLC
✨Showcase Your Brand Strategy Experience
Make sure to highlight your previous experience in leading brand growth and transformation. Be prepared to discuss specific examples of how you've successfully repositioned a brand or improved its market presence.
✨Understand the Media Landscape
Demonstrate your extensive understanding of the media landscape and channels. Discuss any innovative strategies you've implemented in the past, especially those that align with Boots Opticians' goals.
✨Communicate Effectively
As an excellent communicator, you should be ready to showcase your relationship-building skills. Prepare to discuss how you've influenced others in your previous roles to achieve brand objectives.
✨Stay Updated on Industry Trends
Research current marketing industry trends and consumer insights, particularly in retail and healthcare. Be ready to share your thoughts on how these trends could impact Boots Opticians and suggest potential strategies.
