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- Tasks: Lead the CRM & Loyalty strategy to boost customer engagement and revenue.
- Company: Join The Body Shop, a pioneer in ethical beauty since 1976, now in a new chapter.
- Benefits: Enjoy a competitive salary, 23 days holiday, 50% staff discount, and wellness perks.
- Why this job: Be part of a mission-driven team making a positive impact on the world.
- Qualifications: Strong organisational skills, project management experience, and a results-focused mindset required.
- Other info: This is a 12-month fixed-term contract based in our vibrant Brighton office.
The predicted salary is between 43200 - 72000 £ per year.
The Body Shop has been here since 1976 and we’re not going anywhere. It’s an exciting time to join us as we’re under new ownership and recruiting for some fantastic opportunities in our gorgeous new Head Office in Brighton. We’re looking for fellow pioneers of ethical beauty who are keen to drive our business in the UK and around the world. If that sounds like you, we’d love you to join us as we embark on our next chapter.
The Body Shop is committed to generating positive economic, social and environmental impact. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up.
Your role in a nutshell: We are recruiting for an experienced Senior CRM Manager on a 12 Month Fixed Term Contract. The successful candidate will ensure the development and deployment of the omni-channel CRM & Loyalty strategy for The Body Shop. Responsible for the delivery of CRM revenue and traffic targets, and the delivery of, and revenue & engagement of the Love Your Body Club loyalty programme.
More about the role:
- Set the strategy for the trade campaign programme, which will be delivered by the CRM manager across email, SMS & Direct Mail.
- Deliver the strategy to achieve increased customer revenue, satisfaction and retention through trade and trigger communications alongside CRM manager and CRM agency.
- Feed into the budgeting process for the UK from an owned channel and customer perspective.
- Deliver the roll out of the current loyalty programme to the new technology platform, and build the strategy to optimise and relaunch the programme.
- Have ownership for the CRM and Loyalty roadmaps with IT, Digital, eCommerce and retail teams to drive incremental revenue and drive Customer Lifetime Value.
- Weekly trade reporting on the CRM channel.
- Deliver consistent reporting on the effectiveness of CRM and Loyalty to the business to ensure tracking is in line with key business objectives.
- Deliver trade and engagement driving initiatives to customers across CRM channels, Digital, eCommerce and retail.
- Team management to support CRM manager & Loyalty manager in driving the delivery of the strategy, and to ensure revenue targets are met.
What we look for:
- Strong organisational skills and commercial awareness.
- Manages complexity & stakeholders.
- Attention to detail.
- Project management.
- Strong motivator.
- Ability to take initiative, ownership and accountability.
- Results focused, with a test & learn mindset.
- Customer focused & ROI driven.
Benefits: Want to join the team at The Body Shop? Then please apply today! As well as a competitive salary, here are just a few of the rewards that you can look forward to if you join us: a 6% non-contributory pension plan, 23 days holiday, 50% staff discount and access to product sample sales, access to Perks at Work, our online shopping channel with exclusive deals & discounts, as well as LOVE money to spend on your wellbeing and personal development.
Senior CRM Manager employer: The Body Shop
Contact Detail:
The Body Shop Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Manager
✨Tip Number 1
Familiarise yourself with The Body Shop's values and mission. As a Senior CRM Manager, you'll need to align your strategies with their commitment to ethical beauty and sustainability. Show how your experience can contribute to their goals during any discussions.
✨Tip Number 2
Network with current or former employees of The Body Shop on platforms like LinkedIn. Engaging in conversations about their experiences can provide you with valuable insights into the company culture and expectations for the role.
✨Tip Number 3
Prepare to discuss specific examples of successful CRM strategies you've implemented in the past. Highlight your ability to drive customer engagement and revenue, as these are key aspects of the role you're applying for.
✨Tip Number 4
Stay updated on the latest trends in CRM and loyalty programmes, especially within the retail sector. Being knowledgeable about current best practices will demonstrate your commitment to continuous improvement and innovation in your approach.
We think you need these skills to ace Senior CRM Manager
Some tips for your application 🫡
Understand the Role: Read the job description carefully to understand the key responsibilities and skills required for the Senior CRM Manager position. Tailor your application to highlight your relevant experience in CRM strategy, project management, and team leadership.
Craft a Compelling CV: Ensure your CV is up-to-date and clearly outlines your achievements in previous CRM roles. Use metrics to demonstrate your impact, such as revenue growth or customer retention rates, to show how you can contribute to The Body Shop's goals.
Write a Strong Cover Letter: In your cover letter, express your passion for ethical beauty and how your values align with The Body Shop's mission. Highlight specific experiences that showcase your ability to manage complex projects and drive customer engagement through CRM initiatives.
Showcase Your Skills: Make sure to emphasise your organisational skills, attention to detail, and results-focused mindset throughout your application. Provide examples of how you've successfully managed stakeholders and delivered on CRM strategies in past roles.
How to prepare for a job interview at The Body Shop
✨Understand The Body Shop's Values
Before your interview, make sure you’re familiar with The Body Shop's commitment to ethical beauty and sustainability. Be prepared to discuss how your values align with theirs and how you can contribute to their mission.
✨Showcase Your CRM Expertise
As a Senior CRM Manager, you’ll need to demonstrate your experience in developing and executing CRM strategies. Bring specific examples of past campaigns you've managed, focusing on results and customer engagement metrics.
✨Prepare for Stakeholder Management Questions
Given the role's emphasis on managing complexity and stakeholders, be ready to discuss how you’ve successfully navigated challenging stakeholder relationships in previous roles. Highlight your communication and negotiation skills.
✨Demonstrate Your Project Management Skills
The role requires strong project management abilities. Prepare to talk about how you’ve managed multiple projects simultaneously, ensuring deadlines are met while maintaining attention to detail and quality.
