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- Tasks: Lead the digital evolution of The Body Shop across international markets.
- Company: Join The Body Shop, a brand committed to making a positive impact for over 50 years.
- Benefits: Competitive salary, pension plan, 50% discount, and personal development funds.
- Why this job: Shape the digital future of a values-led global brand and make a real difference.
- Qualifications: Extensive experience in digital leadership within retail or consumer brands.
- Other info: Opportunity to influence at scale and drive meaningful change.
The predicted salary is between 80000 - 100000 £ per year.
For over 50 years, The Body Shop has challenged convention - proving that business can be a force for good. As we mark this milestone, we are rebuilding our digital foundations with ambition, purpose and pace. We’re looking for an International Digital Director to lead the next phase of our digital evolution across markets - shaping how customers experience our brand online, and how digital drives growth, connection and impact globally. This is a senior, strategic leadership role for an experienced digital operator who can combine vision with delivery, governance with creativity, and purpose with performance.
Your role in a nutshell
- Senior strategic leader responsible for international digital ecosystem across markets, driving platform excellence, digital capability and customer‑centric experiences.
More about the role
As International Digital Director, you will define and lead our international digital strategy across ecommerce, platforms and content - ensuring our digital ecosystem is scalable, customer‑centric and future‑ready. You’ll:
- Set the international digital roadmap, aligned to our global brand and commercial priorities.
- Lead platform excellence across markets, with Shopify at the core.
- Establish clear digital governance, standards and playbooks that enable consistency and quality at scale.
- Elevate digital experience, performance and accessibility across customer touchpoints.
- Partner closely with Product, Technology, Brand, Retail and Commercial teams to deliver joined‑up digital execution.
- Act as a digital change leader - building capability, confidence and momentum across markets.
This role plays a critical part in how The Body Shop grows, reinvents and shows up.
What we look for
We’re seeking a senior digital leader with a proven track record of operating in complex, multi‑market environments. You’ll bring:
- Extensive experience leading digital or ecommerce functions within retail, beauty, fashion or consumer brands.
- Strong expertise in ecommerce platforms, digital experience and customer journey optimisation.
- Experience building and governing digital ecosystems across owned and franchise markets.
- A track record of delivering digital transformation, capability uplift or platform modernisation.
- Confidence operating in matrix organisations and influencing senior stakeholders.
- A data‑led mindset, paired with commercial judgement and creative instinct.
Above all, you’ll be someone who is comfortable challenging the status quo – ‘Rebellious by Nature’, but rigorous in execution. This is an opportunity to shape the digital future of an iconic, values‑led global brand at a pivotal moment in its history. You’ll have the scope to influence at scale, the mandate to modernise, and the chance to do work that genuinely matters.
What you’ll gain
At The Body Shop, we believe meaningful work should be supported by meaningful rewards. Alongside a competitive salary, we offer a benefits package designed to support your wellbeing, growth and life beyond work. This includes:
- A contributory pension plan to support your long‑term future.
- 50% colleague discount and access to product sample sales - because we believe in the products we create.
- Access to Perks at Work, offering exclusive discounts and everyday savings.
- LOVE money to invest in your wellbeing, personal development or something that matters to you.
Most importantly, you’ll join a business where purpose isn’t a side project - it’s the foundation. You’ll have the opportunity to lead with impact, grow at scale, and shape the digital future of a brand that’s been a force for good for over 50 years.
International Digital Director in London employer: The Body Shop
Contact Detail:
The Body Shop Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land International Digital Director in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at The Body Shop or similar brands. A friendly chat can open doors and give you insights that might just help you land that International Digital Director role.
✨Tip Number 2
Show off your digital prowess! Prepare a portfolio or case studies showcasing your past successes in digital transformation and ecommerce. This will demonstrate your ability to drive growth and elevate customer experiences, which is key for this role.
✨Tip Number 3
Be ready to discuss your vision! When you get that interview, come armed with ideas on how you would shape the digital strategy at The Body Shop. They want someone who can combine creativity with governance, so show them you can do both!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of The Body Shop's mission to make a positive impact.
We think you need these skills to ace International Digital Director in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the International Digital Director role. Highlight your experience in digital strategy and ecommerce, and show how it aligns with The Body Shop's mission and values.
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of how you've driven digital transformation or improved customer experiences in previous roles. Numbers and results speak volumes!
Be Authentic: Let your personality shine through in your application. The Body Shop values authenticity, so don’t be afraid to express your passion for digital innovation and how you challenge the status quo.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way to ensure your application gets the attention it deserves and shows your enthusiasm for joining our team!
How to prepare for a job interview at The Body Shop
✨Know Your Digital Stuff
Make sure you brush up on the latest trends in digital marketing and ecommerce, especially related to platforms like Shopify. Be ready to discuss how you've successfully led digital transformations in previous roles, as this will show your expertise and readiness for the International Digital Director position.
✨Showcase Your Strategic Vision
Prepare to articulate a clear vision for the international digital strategy you would implement at The Body Shop. Think about how you can align digital initiatives with the brand's values and commercial priorities, and be ready to share examples of how you've done this in the past.
✨Demonstrate Collaborative Spirit
This role requires working closely with various teams, so be prepared to discuss how you've successfully collaborated with product, technology, and brand teams in previous positions. Highlight specific instances where your teamwork led to improved digital experiences or outcomes.
✨Be Ready to Challenge the Status Quo
The Body Shop is looking for someone who isn't afraid to push boundaries. Think of examples where you've challenged existing processes or introduced innovative ideas that led to significant improvements. This will show that you embody their 'Rebellious by Nature' ethos while being rigorous in execution.