At a Glance
- Tasks: Manage digital experiences on TBS.com, driving UX and experimentation.
- Company: Join The Body Shop, a pioneer in ethical beauty and activism.
- Benefits: Competitive salary, flexible working, and a chance to make a difference.
- Other info: Dynamic role with opportunities for creativity and innovation.
- Why this job: Be part of a brand that empowers people and enriches the planet.
- Qualifications: Experience with Shopify, UX design, and data-driven decision making.
The predicted salary is between 50000 - 60000 £ per year.
When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good – that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here. The Body Shop is committed to generating positive economic, social and environmental impact. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up.
Your role in a nutshell: On-site digital experience management and product ownership of TBS.com (Shopify) with accountability for our development roadmap, UX and experimentation programmes. Driving experience consistency across website execution. Management of third party CX agency (development, CX, optimisation, experimentation).
Key Accountabilities:
- Own the development roadmap for TBS.com covering core website enhancements, SEO, experimentation/personalisation builds, bugs etc.
- Partner with store leadership colleagues to drive a cohesive ecosystem-wide development approach for both online and retail channels where necessary.
- Own the UX & UI vision for TBS.com.
- Shape how customers move through our on-site journey, and contribute to the development of an omnichannel experience strategy, working with retail and digital colleagues to identify where online and in-store journeys can be better connected.
- Own customer journeys across site, identifying friction points and recommending change, while also influencing offsite-to-onsite journeys with our CRM and Loyalty teams.
- Promote a test and learn culture across everything we do, championing experimentation and managing our CRO roadmap to drive conversion rate and learnings from our customers.
- Lead the design and execution of our channel-wide personalisation roadmap in conjunction with CRM and Loyalty teams, translating offsite creative and messaging into onsite experiences and journeys.
- Write development briefs and lead the relationship with the 3rd party development agency, while maintaining effective working relationships with internal corporate IT on Shopify platform and integration.
- Work closely with core digital functions including trade/merchandising and content, with particular depth of collaboration with the Customer Care Manager, including regular joint interrogation of customer feedback and data to identify and diagnose live issues, scope fixes and drive through to implementation.
- Occasional hands-on build of products, promotions and content within Shopify to support the trade/merchandising team at times of peak trade.
What we look for:
- Practical Shopify knowledge including theme customisation, metafields, discount logic and app ecosystem.
- Demonstrable experience defining and managing full roadmaps with competing priorities.
- A strategic outlook on website performance and improvement, with a focus on both user experience and its impact on business metrics.
- Previous experience being responsible for website optimisation, running discovery workshops and actioning outcomes.
- Proven track record running structured A/B and multivariate experiments, and personalisation activities both with visual editors as well as coded HTML, CSS and JS (experience with Intelligems an advantage).
- Up-to-date working knowledge of accessibility and SEO standards.
- An analytical and data-driven approach to everything you do.
- Ability to write thoroughly-scoped design and development briefs.
- Figma design tool literate, at a minimum well versed in reviewing and feeding back on designs.
- Commercial metric numeracy, GA4 proficient supported with native Shopify analytics.
- Comfortable working with 3rd party suppliers, often needing to manage them closely.
Behaviours and Values:
- Comfortable managing upwards across multiple levels, with the ability to present and talk through abstract ideas and concepts to all levels within the organisation.
- Ability to think and act commercially, while keeping the customer at the heart of all decision-making.
- Naturally curious and commercially minded, proactively identifying improvement opportunities beyond your immediate remit.
- Ability to self-manage workload and multi-task to tight deadlines.
- An impeccable eye for detail, particularly in relation to design reviews and QAing on-site experiences, promotional mechanics and content execution.
- Use insight and sound judgement to make clear, commercially balanced decisions.
Measures of Success:
- Within 3 months, you will have established ownership of the development roadmap and agency relationship and have a clear picture of the experimentation and CRO landscape.
- Within 6 months, you will have launched a structured experimentation cadence and made a measurable contribution to conversion rate performance.
Digital Experience Manager in London employer: The Body Shop
At The Body Shop, we pride ourselves on being a pioneer in ethical beauty, fostering a vibrant work culture that champions creativity and innovation. As a Digital Experience Manager, you'll thrive in an environment that values empowerment and sustainability, with ample opportunities for professional growth and collaboration across teams. Join us in making a meaningful impact while enjoying the benefits of a supportive workplace that encourages experimentation and personal development.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Experience Manager in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and don’t be shy to reach out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews like a pro! Research The Body Shop’s values and recent campaigns, and think about how your skills align with their mission. We want to see you shine and show us how you can mix things up in the digital space!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms to get comfortable with common questions. The more you practice, the more confident you’ll feel when it’s time to impress us.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Digital Experience Manager in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your passion for ethical beauty shine through! We want to see how you connect with our mission and values. Share why you’re excited about the role and how you can contribute to our vision.
Tailor Your CV:Make sure your CV is tailored to the Digital Experience Manager role. Highlight your experience with Shopify, UX/UI design, and any relevant projects that showcase your skills. We love seeing how your background aligns with what we do!
Be Clear and Concise:Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate a well-structured application that gets straight to the heart of your experience and skills.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at The Body Shop
✨Know Your Shopify Stuff
Make sure you brush up on your Shopify knowledge before the interview. Understand theme customisation, metafields, and the app ecosystem. Being able to discuss specific examples of how you've used these features in past roles will show that you're ready to hit the ground running.
✨Show Off Your Analytical Skills
Prepare to talk about your experience with website optimisation and A/B testing. Bring examples of how you've used data to drive decisions and improve user experience. The Body Shop values a data-driven approach, so demonstrating your analytical mindset will definitely impress.
✨Emphasise Collaboration
This role involves working closely with various teams, so be ready to share examples of how you've successfully collaborated in the past. Highlight your ability to manage relationships with third-party suppliers and internal teams, as well as how you’ve contributed to a cohesive development approach.
✨Be Ready to Discuss Customer Journeys
Think about how you've identified friction points in customer journeys and what changes you've recommended. The Body Shop is all about enhancing the customer experience, so showcasing your understanding of user journeys and omnichannel strategies will set you apart.
