At a Glance
- Tasks: Manage digital experiences on TBS.com, driving UX and experimentation.
- Company: Join The Body Shop, a pioneer in ethical beauty and social activism.
- Benefits: Competitive salary, flexible working, and a chance to make a positive impact.
- Other info: Dynamic role with opportunities for creativity and growth in a supportive environment.
- Why this job: Be part of a brand that stands for good and drives change in the beauty industry.
- Qualifications: Experience with Shopify, UX design, and a passion for ethical practices.
The predicted salary is between 50000 - 60000 £ per year.
When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good – that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here.
The Body Shop is committed to generating positive economic, social and environmental impact. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up.
Your role in a nutshell
On-site digital experience management and product ownership of TBS.com (Shopify) with accountability for our development roadmap, UX and experimentation programmes. Driving experience consistency across website execution. Management of third party CX agency (development, CX, optimisation, experimentation).
More about the role
- Own the development roadmap for TBS.com covering core website enhancements, SEO, experimentation/personalisation builds, bugs etc.
- Partner with store leadership colleagues to drive a cohesive ecosystem-wide development approach for both online and retail channels where necessary.
- Own the UX & UI vision for TBS.com.
- Shape how customers move through our on-site journey, and contribute to the development of an omnichannel experience strategy, working with retail and digital colleagues to identify where online and in-store journeys can be better connected.
- Own customer journeys across site, identifying friction points and recommending change, while also influencing offsite-to-onsite journeys with our CRM and Loyalty teams.
- Promote a test and learn culture across everything we do, championing experimentation and managing our CRO roadmap to drive conversion rate and learnings from our customers.
- Lead the design and execution of our channel-wide personalisation roadmap in conjunction with CRM and Loyalty teams, translating offsite creative and messaging into onsite experiences and journeys.
- Write development briefs and lead the relationship with the 3rd party development agency, while maintaining effective working relationships with internal corporate IT on Shopify platform and integration.
- Work closely with core digital functions including trade/merchandising and content, with particular depth of collaboration with the Customer Care Manager, including regular joint interrogation of customer feedback and data to identify and diagnose live issues, scope fixes and drive through to implementation.
- Occasional hands-on build of products, promotions and content within Shopify to support the trade/merchandising team at times of peak trade.
What we look for
- Practical Shopify knowledge including theme customisation, metafields, discount logic and app ecosystem.
- Demonstrable experience defining and managing full roadmaps with competing priorities.
- A strategic outlook on website performance and improvement, with a focus on both user experience and its impact on business metrics.
- Previous experience being responsible for website optimisation, running discovery workshops and actioning outcomes.
- Proven track record running structured A/B and multivariate experiments, and personalisation activities both with visual editors as well as coded HTML, CSS and JS (experience with Intelligems an advantage).
- Up-to-date working knowledge of accessibility and SEO standards.
- An analytical and data-driven approach to everything you do.
- Ability to write thoroughly-scoped design and development briefs.
- Figma design tool literate, at a minimum well versed in reviewing and feeding back on designs.
- Commercial metric numeracy, GA4 proficient supported with native Shopify analytics.
- Comfortable working with 3rd party suppliers, often needing to manage them closely.
Behaviours and Values
- Comfortable managing upwards across multiple levels, with the ability to present and talk through abstract ideas and concepts to all levels within the organisation.
- Ability to think and act commercially, while keeping the customer at the heart of all decision-making.
- Naturally curious and commercially minded, proactively identifying improvement opportunities beyond your immediate remit.
- Ability to self-manage workload and multi-task to tight deadlines.
- An impeccable eye for detail, particularly in relation to design reviews and QAing on-site experiences, promotional mechanics and content execution.
- Use insight and sound judgement to make clear, commercially balanced decisions.
Measures of Success
- Within 3 months, you will have established ownership of the development roadmap and agency relationship and have a clear picture of the experimentation and CRO landscape.
- Within 6 months, you will have launched a structured experimentation cadence and made a measurable contribution to conversion rate performance.
Digital Experience Manager employer: The Body Shop
At The Body Shop, we pride ourselves on being a pioneer in ethical beauty, fostering a work culture that champions empowerment, creativity, and environmental responsibility. As a Digital Experience Manager, you will thrive in an innovative environment that encourages personal growth and collaboration, with opportunities to lead impactful projects that resonate with our activist roots. Join us in our mission to create positive change while enjoying the benefits of a supportive team and a commitment to professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Experience Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your digital experience management projects. This is your chance to demonstrate what you can bring to the table beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching The Body Shop’s values and recent campaigns. Be ready to discuss how your experience aligns with their mission of ethical beauty and how you can contribute to their digital journey.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team at The Body Shop.
We think you need these skills to ace Digital Experience Manager
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your passion for ethical beauty shine through! We want to see how you connect with our mission and values, so don’t hold back on sharing why you’re excited about the role.
Tailor Your Experience:Make sure to highlight your relevant experience in digital management and website optimisation. We love seeing how your skills align with what we do at The Body Shop, so be specific about your achievements and how they relate to the job.
Be Clear and Concise:Keep your application clear and to the point. We appreciate a well-structured application that’s easy to read. Use bullet points if it helps, and make sure to proofread for any typos or errors before hitting send!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at The Body Shop
✨Know Your Shopify Inside Out
Make sure you brush up on your Shopify skills before the interview. Understand theme customisation, metafields, and the app ecosystem. Being able to discuss specific examples of how you've used these features in past roles will show that you're not just familiar with the platform, but that you can leverage it effectively.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with A/B testing and multivariate experiments. Bring examples of how your data-driven decisions have led to improved user experiences or conversion rates. This will demonstrate your ability to think strategically about website performance.
✨Emphasise Collaboration
The Body Shop values teamwork, so be ready to discuss how you've worked with cross-functional teams in the past. Share specific instances where you partnered with others to enhance customer journeys or improve site performance, highlighting your ability to manage relationships with both internal teams and third-party suppliers.
✨Be Ready to Discuss Customer-Centric Strategies
Since the role focuses on enhancing customer experiences, prepare to share your thoughts on what makes a great online journey. Discuss any frameworks or strategies you've implemented to identify friction points and improve customer satisfaction, showing that you keep the customer at the heart of your decision-making.
