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- Tasks: Lead communication strategies, manage media relationships, and oversee social media for The Body Shop UK.
- Company: Join The Body Shop, a pioneering beauty brand with a strong ethical foundation.
- Benefits: Enjoy a competitive salary, generous holiday, staff discounts, and wellness perks.
- Why this job: Make a real impact in a dynamic role that shapes brand reputation and community engagement.
- Qualifications: 5+ years in communications, excellent writing skills, and a passion for beauty.
- Other info: Thriving environment with opportunities for personal growth and development.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for an experienced Communication Lead to oversee earned media, influencer partnerships and social media channels for The Body Shop UK. This strategic role will manage budget, reporting, analysis and campaign planning and execution across earned media relationships, paid influencer partnerships and UK social media channels. This role has a clear focus on driving consistent noise, advocacy and reputation to increase brand awareness and perception.
Responsibilities
- Devise, implement and manage highly strategic earned media plans that support brand and business goals.
- Responsible for managing the brand's reputation in the UK.
- Build and maintain relationships with UK media, VIPs and opinion leaders.
- Execute activations that build brand love and advocacy with key press, influencers, VIPs and opinion leaders.
- Social Media: Oversee social media strategy for UK channels (currently TikTok and Facebook).
- Own the delivery of the content calendar.
- Nurture and grow community and customer engagement.
- Work closely with the Global team, ensuring visibility on Global IG.
- Drive best in class practices and innovation, keeping constantly up to date on the changes across channels.
- Influencer Partnerships: Devise, implement and manage an influencer strategy that supports brand and business goals.
- Interrogate campaigns and plans to ensure they are best in class.
- Drive innovation in this space, with a deep understanding of the changes in this area.
- Maximise partnerships to ensure we’re getting the most from them, always thinking in an omni-channel way.
- Manage key agencies/s that we work with across earned media, social media and influencer partnerships, ensuring that they reach KPIs.
Experience and Qualifications
- Excellent written and verbal communication skills.
- Strong organisational skills.
- Attention to detail.
- Project management.
- Time management.
- Growth mindset.
- Data-driven.
Competencies:
- Ability to influence people at all levels.
- Ability to take initiative, ownership, accountability.
- Thrives in a fast-paced environment.
- Applies strategic and critical thinking.
- Creative thinking.
- Ability to handle multiple complex projects.
Experience
- Has worked in a complex global organisation.
- Experience in similar role required.
- Minimum 5 years experience.
- Experience working in a beauty retail brand.
About The Body Shop & Benefits
The Body Shop has been here since 1976 and we’re not going anywhere. There are opportunities now available. We offer a competitive salary and rewards such as a 6% non-contributory pension plan, 23 days holiday, 50% staff discount and access to product sample sales, access to Perks at Work, our online shopping channel with exclusive deals & discounts, as well as LOVE money to spend on wellbeing and personal development.
Job Title: UK Communication Lead in City of Westminster employer: The Body Shop International Limited
Contact Detail:
The Body Shop International Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Job Title: UK Communication Lead in City of Westminster
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work in communications, social media, and influencer partnerships. This is your chance to shine and demonstrate how you can drive brand awareness and engagement.
✨Tip Number 3
Prepare for interviews by researching the company and its current campaigns. Be ready to discuss how you can contribute to their goals and bring innovative ideas to the table. Tailor your responses to show you understand their brand and audience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining The Body Shop team and making an impact in the beauty retail space.
We think you need these skills to ace Job Title: UK Communication Lead in City of Westminster
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Communication Lead role. Highlight your experience in managing media relationships and social media strategies, as this will show us you understand what we're looking for.
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of how you've driven brand awareness or managed successful campaigns. We love seeing quantifiable results that demonstrate your impact!
Be Authentic: Let your personality shine through in your application. We value creativity and a growth mindset, so don’t hesitate to express your unique approach to communication and strategy.
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. This way, we can easily track your application and ensure it gets the attention it deserves!
How to prepare for a job interview at The Body Shop International Limited
✨Know Your Stuff
Before the interview, dive deep into The Body Shop's brand values and recent campaigns. Familiarise yourself with their social media presence, especially on TikTok and Facebook, and think about how you can contribute to their earned media strategies.
✨Showcase Your Experience
Be ready to discuss your previous roles in communication, particularly in beauty retail. Prepare specific examples of how you've managed influencer partnerships or executed successful media campaigns that align with the responsibilities of the UK Communication Lead.
✨Demonstrate Strategic Thinking
During the interview, highlight your ability to devise and implement strategic plans. Discuss how you approach campaign planning and execution, and be prepared to share insights on how you would drive brand awareness and reputation for The Body Shop.
✨Engage and Connect
Remember, this role is all about building relationships. Show your interpersonal skills by engaging with the interviewers. Ask insightful questions about their current media strategies and express your enthusiasm for nurturing community engagement and advocacy.
