At a Glance
- Tasks: Lead customer growth across all acquisition channels and optimise performance.
- Company: A well-established global digital marketplace with a dynamic team.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Join a fast-paced environment with exciting challenges and growth potential.
- Why this job: Make a real impact in a high-stakes role while driving innovative marketing strategies.
- Qualifications: Experience in performance marketing and strong analytical skills required.
The predicted salary is between 60000 - 80000 £ per year.
A well‑established global digital marketplace is seeking a Senior Acquisition Manager to lead and scale customer growth across all acquisition channels. This is a senior, high‑impact role suited to a performance marketer who combines strategic ownership with hands‑on execution.
Acquisition Strategy and Ownership
- Build and maintain a long‑term acquisition roadmap across paid search and social, SEO, AEO, programmatic, affiliates, creator‑led, offline, and emerging discovery platforms.
- Define audience segmentation strategies and growth hypotheses to improve efficiency and scale.
- Own channel mix decisions, budgeting, forecasting, and ongoing performance optimisation.
Execution and Optimisation
- Lead day‑to‑day execution of acquisition campaigns across digital and offline channels.
- Use A/B and multivariate testing to optimise landing pages, messaging, bidding strategies, and conversion funnels.
- Drive improvements in CTR, conversion rate, ROAS, and LTV to CAC ratios.
- Implement structured experimentation frameworks, documenting learnings and scaling successful initiatives.
- Take full ownership of the acquisition budget, ensuring strong ROI.
- Champion the use of AI and automation to increase efficiency and scale.
SEO and AEO Leadership
- Oversee technical SEO, content strategy, backlink acquisition, schema optimisation, and adaptation to search and AI‑led discovery evolution.
- Ensure the platform is optimised for both traditional search engines and generative AI environments.
- Line manage and work closely with the SEO and AEO Manager on strategy, roadmap, and performance.
Analytics and Reporting
- Define success metrics and build dashboards to track performance across all acquisition channels.
- Analyse data to identify trends, insights, and optimisation opportunities.
- Present clear, actionable recommendations to senior leadership, including CAC, ROAS, and funnel performance.
Cross‑Functional Collaboration
- Partner with Brand, Product, Technology, BI, and Data teams to optimise messaging, user journeys, attribution, and conversion flows.
- Represent Marketing in cross‑departmental discussions when required.
Innovation and Market Awareness
- Evaluate and implement new acquisition tools, platforms, and ad formats.
- Explore emerging channels such as AI search engines and creator‑led acquisition.
- Monitor competitor activity and market trends to identify growth opportunities.
Qualifications
- Proven experience in acquisition, growth, or performance marketing within a digital or online marketplace environment.
- Strong expertise across paid media, SEO, AEO, experimentation, and funnel analytics.
- Experience building acquisition engines from scratch or scaling channels rapidly.
- Highly analytical with strong Excel or Google Sheets skills.
- Hands‑on, delivery‑focused mindset with comfort operating in fast‑moving, ambiguous environments.
- Excellent communication and stakeholder management skills.
- Leadership experience managing and developing small, performance‑focused teams.
- Marketplace or classified platform experience is desirable.
- Must be open‑minded as adult adverts are included.
Global Growth Acquisition Lead employer: The Bloomsbury
Join a well-established global digital marketplace that prioritises innovation and employee growth, offering a dynamic work culture where your strategic vision can thrive. With a focus on performance marketing, you'll have the opportunity to lead impactful acquisition strategies while collaborating with cross-functional teams in a fast-paced environment. Enjoy competitive benefits and a commitment to professional development, making this an excellent place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Global Growth Acquisition Lead
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your achievements and projects. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to acquisition strategies. We want you to feel confident and ready to impress!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed, and we’re always on the lookout for talent like yours.
We think you need these skills to ace Global Growth Acquisition Lead
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Acquisition Manager. Highlight your experience in acquisition strategies, performance marketing, and any hands-on execution you've done. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your past successes in scaling customer growth and optimising campaigns. Let us know what makes you tick!
Show Off Your Analytical Skills:Since this role is all about data-driven decisions, make sure to showcase your analytical prowess. Mention any tools or frameworks you've used to track performance metrics like CAC, ROAS, and conversion rates. We love numbers that tell a story!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy – just a few clicks and you’re on your way!
How to prepare for a job interview at The Bloomsbury
✨Know Your Acquisition Channels
Make sure you’re well-versed in all the acquisition channels mentioned in the job description. Brush up on your knowledge of paid search, social media, SEO, and AEO strategies. Be ready to discuss how you’ve successfully executed campaigns across these platforms in the past.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess. Bring examples of how you've used data to drive decisions, optimise campaigns, and improve metrics like CTR and ROAS. Having a few numbers or case studies at your fingertips can really impress the interviewers.
✨Emphasise Collaboration
This role requires cross-functional collaboration, so be ready to talk about your experience working with different teams. Share specific instances where you partnered with brand, product, or tech teams to achieve common goals. Highlight your communication skills and how they helped in those situations.
✨Stay Ahead of Trends
Demonstrate your awareness of market trends and emerging channels. Discuss any new tools or platforms you’ve explored, especially in relation to AI and creator-led acquisition. Showing that you’re proactive about innovation will set you apart from other candidates.
