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- Tasks: Lead the setup and optimisation of Google Ad Manager for advertising revenue.
- Company: The Block is a global leader in digital asset research and news, founded in 2018.
- Benefits: Enjoy a fully remote role with flexible working hours and a dynamic team culture.
- Why this job: Join a cutting-edge company at the forefront of the cryptocurrency space and make a real impact.
- Qualifications: 3+ years in ad operations with hands-on Google Ad Manager experience required.
- Other info: Candidates must be based in Europe and have relevant work authorisation.
The predicted salary is between 36000 - 60000 £ per year.
Founded in 2018, with employees across the world, The Block is the leading research, analysis, and news brand in the digital asset space. The Block's team spans 5 continents and 15+ time zones, covering the global cryptocurrency space 24/7. At The Block, we see digital assets as a ubiquitous part of the future. As this space continues to evolve, we view our role as the trusted moderator and authoritative voice for those who invest in, work with, make decisions about, or seek to understand digital assets.
The Block delivers deep insight into how the emerging digital assets sector interacts with traditional finance, technology, governments, and markets. We reach hundreds of thousands of technologists, financial market participants, Fortune 500 professionals, global service providers, policymakers, and more through our main website, dedicated Research Portal, podcast, and events.
We’re seeking a Google Ad Manager Operations Specialist to lead the setup, optimization, and reporting of our advertising infrastructure. You will play a key role in maximizing advertising revenue, enabling scalable direct-sold and programmatic campaigns, and ensuring our ad tech stack is fully optimized for performance and visibility. The ideal candidate will have hands-on experience managing Google Ad Manager (GAM), setting up programmatic demand, implementing pricing strategies, and creating efficient workflows for ad operations.
Responsibilities include:
- Lead the setup, configuration, and migration to Google Ad Manager across TheBlock.co and related properties
- Manage programmatic advertising operations, including defining price floors, setting CPMs, and optimizing revenue
- Implement audience segmentation and targeting strategies to improve campaign performance and yield
- Support direct-sold campaigns by managing inventory, trafficking creatives, and monitoring pacing and delivery
- Generate regular ad performance reports and insights for internal stakeholders and external advertisers
- Partner with Sales, Design, and Engineering teams to ensure ad placements are technically sound, well-integrated, and meet brand standards
- Create scalable systems for managing sponsorships, homepage takeovers, custom creatives, newsletters, and other premium inventory
- Troubleshoot issues across ad serving, delivery, and performance, including device targeting and site speed impact
- Explore new monetization opportunities including native ad formats, header bidding, and server-to-server integrations
Work location & Authorization
It's a fully remote role. We are seeking candidates that are based in Europe and have work authorization in the base location.
Required Qualifications:
- 3+ years of experience in ad operations, including hands-on use of Google Ad Manager (GAM)
- Deep understanding of programmatic advertising mechanics, pricing strategy, yield optimization, and ad inventory management
- Familiarity with ad tech tools and platforms (e.g. GAM, AdX, SSPs, header bidding solutions)
- Experience setting up and managing segmentation, targeting, and custom key-values for advertisers
- Strong analytical skills with the ability to derive insights from data and implement improvements
- Experience collaborating cross-functionally with Sales, Engineering, Product, and Design teams
- Proficient in reporting and visualization tools such as Looker Studio or Google Analytics
Nice-to-Have Qualifications:
- Prior experience migrating to Google Ad Manager from another ad server
- Understanding of ad blocking, viewability, and brand safety protocols
- Familiarity with WordPress and front-end debugging tools for verifying ad delivery
- Interest in digital assets, crypto, and Web3 ecosystems
- Exposure to newsletter monetization and sponsorships
- Ability to train internal teams on best practices and campaign setup
Compensation
Your base salary will be determined based on your location, experience, and the pay of employees in similar positions.
Seniority level
Not Applicable
Employment type
Full-time
Job function
Marketing and Sales
Industries
Information Services
Google Ad Manager Operations Specialist employer: The Block
Contact Detail:
The Block Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Google Ad Manager Operations Specialist
✨Tip Number 1
Familiarise yourself with Google Ad Manager and its functionalities. Since the role requires hands-on experience, consider taking online courses or tutorials to deepen your understanding of GAM's setup, programmatic demand, and pricing strategies.
✨Tip Number 2
Network with professionals in the ad operations field, especially those who have experience with Google Ad Manager. Engaging in relevant online communities or attending industry events can provide valuable insights and connections that may help you stand out.
✨Tip Number 3
Stay updated on the latest trends in digital advertising and programmatic mechanics. Understanding emerging technologies and monetisation strategies will not only enhance your knowledge but also demonstrate your passion for the industry during interviews.
✨Tip Number 4
Prepare to discuss your analytical skills and how you've used data to drive improvements in past roles. Be ready to share specific examples of how you've optimised ad performance or revenue, as this will be crucial in showcasing your fit for the position.
We think you need these skills to ace Google Ad Manager Operations Specialist
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Google Ad Manager Operations Specialist role. Understand the key responsibilities and required qualifications to tailor your application accordingly.
Highlight Relevant Experience: In your CV and cover letter, emphasise your hands-on experience with Google Ad Manager and any relevant ad operations roles. Use specific examples to demonstrate your expertise in programmatic advertising mechanics and revenue optimisation.
Showcase Analytical Skills: Since strong analytical skills are crucial for this position, include examples of how you've derived insights from data in previous roles. Mention any tools you’ve used, such as Looker Studio or Google Analytics, to support your claims.
Tailor Your Application: Customise your cover letter to reflect your interest in digital assets and the cryptocurrency space. Mention why you want to work at The Block and how your skills align with their mission and values.
How to prepare for a job interview at The Block
✨Know Your Google Ad Manager Inside Out
Make sure you have a solid understanding of Google Ad Manager and its functionalities. Be prepared to discuss your hands-on experience, including any specific campaigns you've managed and the results achieved.
✨Demonstrate Analytical Skills
Prepare to showcase your analytical skills by discussing how you've derived insights from data in previous roles. Bring examples of how you've implemented improvements based on these insights to optimise ad performance.
✨Familiarise Yourself with Programmatic Advertising
Since the role involves programmatic advertising, brush up on your knowledge of pricing strategies, yield optimisation, and audience segmentation. Be ready to explain how you've applied these concepts in past experiences.
✨Cross-Functional Collaboration Experience
Highlight your experience working with cross-functional teams such as Sales, Design, and Engineering. Prepare examples that demonstrate your ability to collaborate effectively and ensure ad placements meet brand standards.
